Redirects are essential when moving your Wix website to a new domain, consolidating multiple URLs, or improving your SEO by eliminating broken links. In this guide, we’ll walk you through different ways to redirect a Wix website, from pointing your Wix domain to another domain to setting up 301 redirects and forwarding options.
How to Redirect a Wix Domain to Another Domain
If you've purchased or connected multiple domains to your Wix account, you can redirect your primary domain to another one easily within the dashboard. This is ideal when consolidating multiple brand domains or rebranding your business.
Steps to forward your Wix domain to another domain:
- Go to your Wix Dashboard and click on Settings.
- Navigate to Domains under the Website Settings section.
- Select the domain you want to redirect.
- Click on Advanced → Redirect.
- Choose Forward Domain and enter the destination domain.
- Save and publish the changes.
How to Set Up 301 Redirects on Wix
301 redirects are useful for telling search engines and browsers that a page has permanently moved. This is a common SEO practice when renaming URLs, deleting pages, or moving to a new structure.
To create 301 redirects in Wix:
- Open the Wix Dashboard and go to SEO Tools.
- Click on URL Redirect Manager.
- Click New Redirect.
- Enter the old URL path (relative to the domain).
- Enter the new URL where you want traffic redirected.
- Click Save.
Connect and Redirect to an External Domain
In some cases, you may want to point your Wix website to an external domain that is hosted elsewhere. While Wix doesn’t support external redirection natively, you can set your main Wix domain to forward to an external destination.
Options to forward Wix domain externally:
- Use domain forwarding through your domain provider (if not purchased via Wix).
- Create a landing page on Wix that redirects using a JavaScript or meta refresh.
- Use a Wix Premium plan to access custom domain pointing features.
Redirect Individual Pages Within Wix
If you’re only moving a few pages, Wix allows easy custom redirects through the dashboard. This is perfect when you restructure content or update URLs for better SEO.
Navigate the redirect manager:
- Go to SEO Tools → URL Redirect Manager.
- Use + New Redirect to set up individual page redirects.
- Specify each old page and new target URL.
Tips and Troubleshooting for Redirects
Check after publishing. Always test your redirects once they’re live by visiting the old URLs.
Use absolute or relative paths correctly. Wix requires relative paths (without domain) when using the redirect manager.
Limit loops. Avoid creating redirect chains or loops that can confuse search engines.
Don't mix platforms. If pointing to an external site, keep in mind limitations of Wix's internal tools.
Frequently Asked Questions
Can I redirect my Wix website to a completely different website?
Yes, by forwarding your domain or setting a landing page with redirection, you can move your Wix website traffic to a new URL.
How many redirects can I create in Wix?
Wix allows unlimited 301 redirects as long as they follow relative URL format and comply with SEO best practices.
Will redirects affect my SEO?
Proper 301 redirects preserve SEO value. Avoid 302 (temporary) redirects unless you're testing or doing short-term moves.
Can I redirect a Wix domain to a third-party hosted site?
Only via domain forwarding through your domain registrar or using landing page scripts. Wix does not support server-side redirects to external hosts.
Useful Links
Setting Up a 301 Redirect from One Domain to Another – Learn how to set up a permanent redirect from your old domain to a new one, ensuring visitors reach the correct site.
Setting Up a 301 Redirect for a Page on Your Site – This guide explains how to redirect individual pages within your Wix site to maintain SEO rankings and avoid broken links.
Connecting a Wix Domain to an External Site – Instructions on how to point your Wix-purchased domain to a site hosted outside of Wix.
Creating a Group Redirect (301) – Learn how to set up group redirects for multiple pages sharing the same path, useful when restructuring your site.
Checking that Your 301 Redirects are Set Up Correctly – A guide to testing and verifying that your 301 redirects function as intended.
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Conclusion
Setting up redirects on a Wix website is easy with the right tools. Whether you want to redirect a Wix website to a new domain, set up 301 redirects, or forward a Wix domain to another site, Wix offers user-friendly ways to do it through the dashboard. This helps maintain your SEO rankings, avoid broken links, and guide visitors to the right place.