Facebook pixel on Shopify

If you’re running ads on Facebook, there’s a chance for you to use a pixel that will track your customer data and behaviour on your Shopify site. And to start using Facebook Pixel, you’ll have to set a customer data-sharing level. 

You are free to decide what exact data you will be tracking with the help of pixel. 

What is Facebook pixel ID

Facebook pixel is an instrument that serves as a way to help you with gathering information about conversions from the Facebook ads you run, bolstering them, creating targeted audiences for your future ads and retargeting to the people who have already taken actions on your Shopify store.

How Facebook Pixel works

Facebook pixel identifies triggering cookies to get information about those users who have already interacted with your business online This includes on and off Instagram and Facebook. Pixel tracks a huge number of actions. They are also called “events”. The full list of events includes:

  • Add payment info. This means adding customer payment info during a checkout process on your site. 
  • Add to cart. Stand for a user adding a product to a shopping cart. 
  • Add to wishlist. Including an item to the wishlist on your Shopify site. 
  • Complete registration. This means submitting information in exchange for some service your business provides. 
  • Contact. Any sort of contact between your business and customer in any form.
  • Customize product. This means customizing your product with any tool your business provides
  • Donate. The donation made to your business or organization. 
  • Find location. This stands for the process of finding your organization on the web.
  • Initiate checkout. Stands for starting a checkout process on your site. 
  • Contact. This means contacting your business in some way. 
  • Customize product. Signifies tha beginning of the checkout process. 
  • Lead. This signifies submitting an info by a user on your site in order to get contacted by you later. 
  • Purchase. Completing a purchase, in most cases signifying getting users’ data.
  • Schedule. Appointment booking for visiting your store later. 
  • Search. Stands for a search session performed on your website. 
  • Start trial. Starting a free trial period for some product you sell on your site.
  • Submit application. Submitting an application on your Shopify site.
  • Subscribe. Getting a free subscription for the product you offer.
  • View content. Visiting a website page you’re most interested in.

And here is the list of pages where Facebook Pixel tracks your users’ data:

  • Store pages
  • Checkout page
  • Pages with search blocks
  • Pages with newsletter blocks or promotional popups
  • Pages where your visitors can create an account

Now let’s find out what benefits your business gets from implementing Facebook Pixel.

The perks of having Facebook Pixel on your website

The ROI on your Facebook ad spend can grow significantly after implementing Facebook Pixel on your Shopify website. The Pixel increases the chances of your ads to be seen by those categories of users who will supposingly take action  you need them to on your site. And in case you’re not sure if you need Facebook Pixel right now, it’s better to implement it so that it could start collecting the data you might need in the future. 

Facebook Pixel also demonstrates how people view your Facebook ads and interact with them along with tracking them around all their devices - from smartphones to desktops. This way you get an incredibly useful tool that will help you understand how people use your services and if they use them at all. 

Through the agency of Facebook Pixel you can reach those users who’ve added your products and services to shopping carts on your site but left them abandoned, or included products to wishlists, but are not willing to buy them. The data, collected by the Facebook pixel, allows you to create your own lookalike audiences of people who have the same interests and demographics as the ones who have previously taken any kind actions on your Shopify site. That’s how your business benefits from this tool.

How to add Facebook pixel to your Shopify website

To integrate the pixel on your Shopify store, follow these easy steps:

  1. Go to your Shopify admin panel, click Facebook that is situated in the Sales channels section.
  2. Select Settings option and then click Data sharing settings.
  3. Find the Customer data-sharing section and then enable the Enable data-sharing toggle.
  4. Find the Choose data-sharing level section and then choose Standard, Enhanced, or Maximum.
  5. Select the pixel you need from the list.
  6. Confirm.

Now let’s proceed to Facebook remarketing and retargeting.

What you need to know about Facebook remarketing and retargeting

Another helpful feature Facebook Pixel tool provides you with - retargeting your past visitors online. This can be swiftly performed with the help of ads in Facebook ads network, which also includes Instagram. This is how retargeting works:

  1. Your website visitor comes across your business online and interacts with it. 
  2. The Pixel tracks this person’s Facebook account. 
  3. The user starts seeing your ads on Facebook or Instagram if you’re including them in your retargeting audience.

According to the research data, retargeting still remains among one of the most profitable marketing strategies. 

If you considering start applying Facebook remarketing, here are some helpful notes for you to know:

  • You’ve got to have at least one retargeting campaign live 24/7.
  • Do not segment your audiences too much.
  • Avoid showing ads to users who have already made a conversion on your website.
  • Demonstrate some exclusive offers to your website audiences.
  • Display positive customer feedback with Google Reviews Shopify app.

And here are the benefits a remarketing campaign will grant your business:

  • Your ads will be placed at the center of your future customers’ feeds.
  • Ad blockers won’t affect your ads displaying.
  • You can target more precisely as the Pixel collects tons of data.

Applying Facebook remarketing, you can look at your ad campaigns like some sort of art. Regardless of your company’s and business’ size, you are always free to implement the Facebook pixel on your Shopify website even if it’s not an ecommerce one. The possibility to target some particular groups of visitors is a wonderful way for you to get to know what people exactly are interested in your company and boost it the way it covers the needs of a larger amount of people. And since your ads will take the prime place at your users’ feeds, you will swiftly boost the conversion rates. 

Surely, you don’t have to skip dealing with Facebook Pixel really carefully as the mishandling can result in huge losses. But careful experiments with audiences and the ads you are selecting to demonstrate them can also grant you some benefits. 

Facebook pixel code errors

In case you receive a red error message on your Facebook pixel admin board, but your code injection panel looks all right, you may have mistakenly implemented your Facebook pixel ID in Google Tag Manager. To get rid of the error, perform implementing Facebook Pixel once again.