Setting up your Google Business Profile on a Wix website is one of the best ways to improve local visibility and help potential customers find your business online. In this guide, we'll walk through the steps to connect your Wix website to a Google Business Profile for better local SEO and discoverability on Google Maps.
Why connect Google Business Profile to Wix
Linking your Google Business Profile (GBP) to your Wix website helps ensure that customers see accurate business information when they search for you. It improves your chances of appearing in Google Maps, Local Pack, and local search results — all essential for businesses with physical locations or service areas.
What you need before you begin
Before you set up your Google Business Profile integration on Wix, make sure you have the following:
- A live Wix website with a published domain
- A Google Account
- Your business address, contact details, and hours ready
Step-by-step: How to set up Google Business Profile on Wix
Follow these steps to link your Wix website to your Google Business Profile and improve local search visibility.
1. Access Wix dashboard
- Log in to your Wix account.
- Navigate to your website’s dashboard.
- Click on Marketing & SEO from the left-hand menu.
2. Choose “get found on Google”
- In the Marketing & SEO section, select Get Found on Google.
- Follow the prompts to begin the connection process to Google Business Profile.
3. Connect to Google
- Log in with your Google Account when prompted.
- Select or create your business profile to link with your Wix website.
4. Fill out business information
- Ensure business name, address, phone, and website match your Wix website info exactly.
- Add categories, business hours, and a short description.
5. Verify business on Google
Google will ask you to verify your business to complete the setup. Methods may include:
- Postcard verification (most common)
- Phone or email verification (available for some businesses)
- Video verification or instant verification if you're eligible
Optimizing your Wix website for local SEO
Once your Google Business Profile is live, optimize your Wix website to support local search efforts.
- Include your business address and location-based keywords on key pages.
- Use Wix’s built-in SEO tools to update meta tags and structured data.
- Encourage customers to leave reviews on Google linked to your profile.
- Add location schema and local business markup using Wix's SEO settings.
Troubleshooting common issues
If you're having trouble with Google Business Profile integration in Wix, check the following:
- Mismatch of business info: Make sure all information matches exactly between Wix and GBP.
- Verification issues: Follow Google’s instructions carefully or re-request the verification.
- Google Account access: Ensure you're using the correct Google Account with owner permissions.
Benefits of Wix and Google Business Profile integration
Setting up your Wix website with a connected GBP listing gives your business several key advantages:
| Benefit | Impact |
|---|---|
| Appear on Google Maps | Helps nearby customers find your location |
| Boost local SEO | Improves search engine ranking for regional queries |
| Enhance credibility | Verified businesses are seen as more trustworthy |
| Customer engagement | Enables reviews, photos, and Q&A on Google |
Useful Links
Adding and Managing Your Google Business Profile – Step-by-step guidance on creating, verifying, and managing your Google Business Profile directly within Wix.
Wix SEO Setup Checklist – A comprehensive checklist to optimize your site's SEO, including connecting to Google Search Console.
Using the Wix SEO Dashboard to Improve Your Site's SEO – Monitor your site's SEO performance, track clicks and impressions, and access essential SEO tools.
Wix SEO Learning Hub – Explore in-depth articles and tutorials to enhance your understanding of SEO best practices with Wix.
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Conclusion
Setting up your Google Business Profile on Wix is a straightforward but powerful way to drive more local traffic to your business. By verifying your listing, managing your info correctly, and optimizing your Wix website for local SEO, you'll greatly enhance your online visibility. Take advantage of this integration to make it easier for customers to find and trust your business on Google.