How to Sell on Wix

Wondering how to sell on Wix? Whether you're offering physical products or digital downloads, Wix provides all the tools you need to build and run a professional online store. This guide will walk you through the entire process—from setting up your store and customizing product pages to connecting payment methods and selling for free.

How to Start Selling on Wix

Before adding products, you’ll need to create a Wix account and enable eCommerce features. Wix makes it simple to launch your online shop, even with no prior experience.

1. Sign up at wix.com
2. Choose a template with a built-in store or add the “Wix Stores” app
3. Set your website’s name, currency, and basic business settings

Adding Products to Your Wix Store

You can add physical or digital products directly through the Wix dashboard. The process is user-friendly and allows you to manage product details, images, pricing, and availability from one place. Here’s how to do both:

How to sell physical products

1. Go to your Wix Dashboard → Store Products section under the "Store" tab.
2. Click “+ New Product” and select “Physical” as the product type.
3. Upload clear product images (multiple angles if possible) to attract buyers.
4. Add a compelling title and detailed description, including size, material, and key features.
5. Set pricing and available stock quantity under the “Inventory and Shipping” tab.
6. Define shipping rules (flat rate, weight-based, or free shipping) and tax settings.
7. Use the Wix Editor to customize your product page layout, add badges (e.g., “New” or “Sale”), and adjust image galleries.

How to sell digital products on Wix

1. In the “+ New Product” window, choose “Digital” as the product type.
2. Upload your digital file (PDF, MP3, video, ZIP, etc.)—up to 1GB per file is supported.
3. Add a descriptive title, preview image, and a detailed description highlighting the file content.
4. Set your pricing and select whether the product is free, paid, or subscription-based (with Wix Pricing Plans).
5. Configure delivery settings: customize the email that customers receive with their download link.
6. Use the “Settings” tab to limit download attempts or set expiry periods for the download link.
7. Click “Save” and then “Publish” to make your digital product live.

Can You Sell on Wix for Free?

Yes, partially. You can build and manage your store using the free plan, which includes adding products, customizing your storefront, and previewing how everything looks. If you're exploring how to sell on Wix for free, it's a great way to get started without upfront costs. However, to accept online payments, remove Wix branding, and connect a custom domain, you’ll need to upgrade to a premium plan.

Connect Payment Methods on Wix

Wix supports various payment gateways including PayPal, Stripe, and Wix Payments. You can manage them from your dashboard.

1. Go to Settings → Accept Payments
2. Choose a payment provider (Wix Payments, PayPal, etc.)
3. Follow the steps to connect your account
4. Enable test mode to try out transactions if needed

Customize Your Store and Product Pages

Wix gives you control over the layout and appearance of your product listings and store layout.

• Use the Wix Editor to rearrange store sections
• Add product filters, sorting, and variant selectors
• Edit product page templates for text, images, and galleries
• Optimize for mobile view under the Mobile Editor

Manage Orders Through Wix Dashboard

Once you start selling, order management is handled through the Wix dashboard:

• Track open, fulfilled, and cancelled orders
• Send shipping confirmations and tracking info
• Access customer messages and notes per order
• Export orders to CSV or connect to shipping apps

Promote Products on Your Wix Website

Marketing tools are built into Wix to help boost sales and drive more traffic to your store. If you're learning how to start selling on Wix, promotion is just as important as store setup. Leveraging these tools can increase visibility and improve your conversion rates.

Use Wix’s built-in tools

• Email campaigns (Wix Email Marketing)
• Social posts directly from the Wix dashboard
• Coupons and discounts per product or order
• Automated cart recovery emails to boost sales

SEO and content

• Add keywords to product names and descriptions
• Write blog posts linked to your product pages
• Set SEO titles and meta descriptions under “Page SEO”
• Enable rich results by adding structured data where possible

Useful Links

Adding Wix Stores to Your Site – Learn how to integrate the Wix Stores app into your website to start selling products online.

Creating a Physical Product – Step-by-step instructions for adding physical products, including setting prices, inventory, and images.

Creating a Digital Product – Guide on how to upload and sell digital products like PDFs, music, or software through your Wix store.

Connecting a Payment Provider – Instructions for linking payment gateways such as Wix Payments, PayPal, or Stripe to your store.

Managing Your Orders – Overview of tracking, fulfilling, and organizing customer orders within the Wix dashboard.

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Conclusion

Learning how to sell products on Wix—whether they are physical goods or digital downloads—is simple and beginner-friendly. You can start by building your store for free, then upgrade when you're ready to accept payments and expand your marketing efforts. From customizing product pages and setting up delivery options to managing orders and promoting your business, Wix offers everything you need to run and grow your online store effectively.