Offering discounts is a great way to drive sales and reward customers. If you're using Wix to run an online store, creating and managing discount codes is simple with the built-in tools. This guide walks you through every step of the Wix coupon code setup process.
Access the Discount Settings in Wix
To start creating promotional codes on Wix, you need to access your eCommerce dashboard and locate the discounts section.
- Log in to your Wix dashboard.
- Select “Apps” > “Wix Stores”.
- Click “Coupons” in the left-hand menu.
- Press the “+ New Coupon” button to create a new discount.
Choose a Discount Type
Wix allows several discount formats. Choosing the right one depends on your marketing goals.
| Discount Type | Description |
|---|---|
| Percentage Off | Gives a percent discount (e.g. 10% off total order) |
| Fixed Amount Off | Applies a fixed dollar discount (e.g. $5 off) |
| Free Shipping | Waives shipping charges |
| Buy X Get Y | Triggers a deal when a specific quantity is added |
Customize the Discount Code
Once you've picked a discount type, it's time to customize how the promo works.
- Coupon Code: Create a unique name customers will enter at checkout.
- Discount Value: Enter the percentage or fixed value of the promotion.
- Applies To: Choose if it applies to the entire order or specific products.
- Usage Limit: Set how many times the code can be used.
- Start and End Dates: Schedule the code to run during a set period.
Enable the Coupon Field on Checkout Page
After creating your code, you’ll want to ensure customers can enter it during checkout.
Wix automatically adds a coupon field to the cart and checkout pages when at least one valid coupon exists. Test your checkout process to confirm it's working as expected.
Track Coupon Usage in the Wix Dashboard
Wix makes it easy to monitor how your discount campaigns perform.
- Navigate to “Coupons” in the Wix dashboard.
- Select any active or expired coupon.
- View usage count, revenue generated, and customer behavior.
This helps you refine future Wix online store promotions and adjust your strategy.
Best Practices for Creating Discount Codes on Wix
Smart discounting can lead to more revenue—not just lower margins. Here are some tips:
- Use clear and memorable coupon codes.
- Set expiration dates to encourage quicker purchases.
- Limit usage to prevent abuse.
- Promote codes through email and banners on your website.
- Segment offers for first-time buyers or loyal customers.
Useful Links
Wix Stores: Creating a Price Discount Coupon – Learn how to create fixed amount discount coupons in your Wix store, including setting discount amounts and applicable products.
Wix Stores: Creating a Percentage Discount Coupon – A guide on setting up percentage-based discount coupons, detailing steps to apply discounts to products or categories.
Wix Stores: Creating a 'Buy X, Get Y Free' Coupon – Instructions for creating promotions where customers receive free products upon purchasing a specified quantity.
Wix Stores: Offering Discounts and Coupons – An overview of different discount types available in Wix Stores and how to implement them effectively.
Wix Stores: Limiting Coupon Usage – Guidelines on setting usage limits for your coupons to control their redemption and prevent misuse.
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Conclusion
Creating a discount code on Wix is straightforward and effective for boosting conversions. By customizing offers, tracking results, and applying best practices, you can turn simple coupon campaigns into powerful sales tools. Whether you're adding a discount to your Wix store for the first time or refining your current strategy, these steps will help you maximize your eCommerce potential.