How to Become a Wix Website Designer

Starting a career as a Wix website designer is a great way to enter the world of web design with minimal coding and a lot of creativity. Whether you're a beginner or shifting from another platform, Wix offers accessible tools and a thriving market for freelance designers.

Why Choose a Wix Website Design Career

Wix has become a popular platform for individuals and businesses to build stunning websites without needing to code. This rising demand opens up exciting opportunities for those looking to specialize in Wix website design.

Low barrier to entry. Wix's drag-and-drop builder makes it easy for beginners to start designing.

High market demand. Small businesses, entrepreneurs, and creatives often look for custom-designed Wix websites.

Freelancing flexibility. Many successful designers run their businesses independently as freelance Wix designers.

✅ Becoming a Wix designer can be a lucrative freelance path with minimal upfront investment in tools or training.

Skills Needed for Wix Designers

While coding isn’t required, Wix designers still need a variety of creative and technical skills to succeed.

  • Design principles: Understanding layout, typography, and color theory
  • User experience (UX): Knowing how to build intuitive navigation and content structure
  • Wix Editor & Editor X: Being proficient in both tools, especially for responsive design
  • Basic SEO: Optimizing on-page elements for search visibility
  • Client communication: Translating client needs into visual solutions
💡 Familiarize yourself with both the classic Wix Editor and Editor X for advanced responsive capabilities.

Essential Website Design Tools for Wix

Aside from Wix’s built-in tools, consider these helpful add-ons and platforms to streamline your design process.

Tool Purpose
Canva / Figma Create mockups and graphics for websites
Wix Marketplace Connect with clients and explore design trends
Google Fonts Enhance typography options
Wix Velo (for advanced users) Add custom JavaScript functionality

Wix Certification and Training Options

Although not mandatory, getting certified or completing training can boost your credibility and skills.

  • Wix Partner Program: Offers tiered levels of support, tools, and visibility on the Wix Marketplace
  • Wix Learn: Free educational platform with tutorials on design, SEO, and Editor X
  • Online courses: Platforms like Udemy or Coursera offer structured Wix design courses
⚡ Avoid outdated courses by checking for the latest updates related to Editor X and the Wix dashboard.

Building and Showcasing a Wix Portfolio

Your portfolio is critical for demonstrating your design style and attracting new clients.

  1. Create sample websites with different niches (e.g., business, blog, portfolio)
  2. Use Wix to build your own designer website showcasing your services
  3. Include case studies or before/after examples if you’ve worked with clients
  4. Link to live Wix websites you’ve created or redesigned
✅ Strong Wix portfolio examples will make it easier to stand out in the Wix Marketplace and freelance platforms.

How to Start Getting Clients as a Wix Designer

Whether freelance or agency-based, getting clients is key to building a sustainable business.

Use the Wix Marketplace

Apply to the Partner Program and get listed where businesses are already looking for Wix experts.

Leverage freelance platforms

Sites like Fiverr and Upwork often feature projects specifically for Wix web designers.

Network and refer

Connect with local businesses, online communities, or offer referral discounts to grow your client base.

💡 Offer free or discounted websites to a few early clients in exchange for testimonials and portfolio content.

Pricing Your Wix Design Services

Pricing depends on your skill level, project complexity, and business model. Here are a few strategies:

  • Hourly rate: Common for freelancers; range between $25–$100/hr depending on experience
  • Fixed project price: Ideal for clear project scopes like landing pages or full websites
  • Retainers: Ongoing support or maintenance packages for recurring income

Always clarify pricing with a written proposal or contract before starting a project.

Wix Web Design Tips for Success

Even with great tools, success comes down to best practices and continual improvement.

  • Keep designs clean and mobile-friendly
  • Use templates as starting points, but customize for uniqueness
  • Test your websites across devices and browsers
  • Stay updated on Wix features and Editor X improvements
✅ Join Wix user communities and forums to stay inspired and informed.

Starting a Web Design Business with Wix

Once you've mastered Wix and built a portfolio, consider turning your freelancing into a full business.

Register your business

Choose a name, register legally, and set up your business accounts.

Create a service workflow

Use tools like Trello, HoneyBook, or Notion to streamline client onboarding and feedback.

Scale your offerings

Add complementary services like SEO, content creation, or branding to grow revenue.

⚡ Don’t scale too fast—ensure your processes and client base are stable first.

Joining the Wix Partner Program – Learn how to become a member of the Wix Partner Program to unlock benefits like priority support, revenue share opportunities, and access to the Wix Marketplace.

Wix Learn: Online Courses and Tutorials – Enhance your skills with free courses and tutorials on web design, SEO, and using Wix Editor and Editor X.

Building a Responsive Site with Studio Editor – A guide on creating fully responsive websites using Wix's Studio Editor, ensuring optimal display across all devices.

Velo by Wix: Developer Documentation – Access comprehensive documentation on using Velo, Wix's JavaScript-based development platform, to add custom functionality to your websites.

Applying to Join the Wix Marketplace – Steps to apply for inclusion in the Wix Marketplace, connecting with potential clients seeking professional design services.

Your Wix Website Can Do Even Better!

Elfsight created dozens of useful apps to make your website more attractive and boost its performance in so many ways. Try these no-code solutions for free on Wix!

Conclusion

Becoming a Wix website designer is both accessible and rewarding. With the right skills, tools, and portfolio, you can launch a successful freelance career or even a full-fledged agency. Start by learning the platform, practicing with real projects, and putting yourself out there—your Wix web design journey starts now.