How to Add Products on Wix

Wondering how to add products to Wix website? Whether you're selling physical goods, digital downloads, or customizable items, Wix makes the process simple and beginner-friendly. This step-by-step guide will help you set up, organize, and manage your online store with ease.

Set Up Your Wix Online Store

Before adding products, make sure your website has the Wix Stores app installed. This enables full access to eCommerce features.

1. Open your Wix Editor.
2. Click “App Market” and search for Wix Stores.
3. Click “Add to Site”.

How to Add Products to Wix Website

Once your store is active, you can begin uploading items manually or in bulk. Here's how to add new items in the Wix editor:

1. In your dashboard, go to “Products” → “Store Products”.
2. Click “+ New Product”.
3. Select the product type: Physical or Digital File.
4. Fill in details like title, price, description, and images.
5. Click “Save” or “Save & Add Another”.

Use high-quality images and detailed descriptions to improve conversion.

How to Add Customizable Products on Wix

Wix lets you offer customization options to your customers, such as engraving text or selecting colors. Here's how to do it:

1. Open a product from the Products tab.
2. Scroll down to “Product Options”.
3. Click “Add Option” and choose dropdown, radio button, or checkbox.
4. Label each option (e.g., Color, Size).
5. You can link different options to inventory SKUs.

How to Add Digital Products to Wix

Wix lets you easily sell digital downloads like ebooks, PDFs, music, video files, and design templates. With a few simple steps, you can upload files, set pricing, and automate delivery to your customers.

Steps to upload digital products on Wix:

1. From your Wix Dashboard, go to Store Products.
2. Click the “+ New Product” button.
3. Choose “Digital File” when prompted.
4. Upload the file(s) you want to sell. Supported formats include PDF, ZIP, MP4, MP3, PNG, JPG, and more.
5. Add a product title, description, price, and product image.
6. Customize settings like tax, quantity (optional), and SEO metadata.
7. Click “Save” when done.

Delivery process for digital products:

After a successful purchase, customers will receive a secure download link by email and on the order confirmation page. The link expires automatically after a limited time to prevent unauthorized sharing.

Additional features for digital items:

• Multiple files per product: Upload up to 15 files for a single product if needed.
• Limit access: Set expiration dates or download limits via Wix settings.
• Use coupons: Create promotions for your digital inventory using the “Coupons” section.

How to Rearrange Products on Wix

Want to change how products are shown on your website? Rearranging the product order lets you prioritize featured items, seasonal deals, or bestsellers. You can do this visually right inside the Wix Editor or organize products by rules for automated sorting.

Reorder product display in Wix:

1. In the Wix Editor, click on your product gallery on the page.
2. Select “Manage Products” from the toolbar.
3. Click the “Sort” dropdown menu.
4. Choose a predefined option like Price (Low to High), Newest, or Alphabetical.
5. For custom sorting, select “Manual Order”.
6. Drag and drop the products into the order you prefer.

Apply sorting to multiple pages:

If your store includes different product galleries for collections (e.g., “Accessories” or “Digital Art”), repeat the steps above for each one. Sorting is gallery-specific unless linked to a dynamic category page.

Additional tips for product arrangement:

• Use manual order to promote special offers, bundles, or high-margin products.
• Update product order regularly to keep the storefront fresh and engaging.
• Preview on mobile to make sure the changes look good across all devices.

Organize and Manage Your Product Collections

Keeping your catalog neat improves navigation and boosts sales. Here's how to organize product collections on Wix:

• Create categories: Go to “Collections” and click “New Collection.”
• Add products: Assign products to collections from the product edit screen.
• Manage layout: In the Editor, connect a gallery to a specific collection.

Editing Product Details in Wix Dashboard

All product information—titles, pricing, inventory, SEO—can be updated at any time.

Frequent updates help with search visibility and reduce customer confusion.

Useful Links

Adding Wix Stores – Learn how to install the Wix Stores app to enable eCommerce functionality on your website.

Creating a Digital Product – Step-by-step guide to uploading and selling digital files like PDFs, images, or audio on your Wix store.

Adding and Customizing Product Options – Learn how to add options like size, color, or material to your products, including linking them to inventory and pricing.

Changing the Order of Products in a Category – Instructions on how to manually reorder products within a category to highlight specific items.

Creating Product Categories – Guide on organizing your products into categories to improve navigation and customer experience.

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Conclusion

Now that you’ve learned how to add products on Wix, you’re ready to build a fully functional online store. From digital downloads to customizable items, Wix offers everything you need to showcase and manage your products effectively. Just follow the steps outlined above to add, organize, and edit your listings—all within the user-friendly Wix dashboard. Keep your product setup clean and optimized to enhance customer experience and increase conversions.