How to Add Social Media Feed to Website

Stop juggling multiple social platforms. Learn how to embed Instagram, TikTok, Facebook, YouTube feed and more – together in one dynamic display, no coding required.

See what ChatGPT thinks Embed Social Feed

Kristina Tyumeneva

3 days ago

Building an engaging online presence goes beyond static content—your website visitors expect fresh, dynamic updates that reflect your brand in real time. Whether you run an e-commerce store, manage a creative portfolio, or lead a service-based business, displaying active social media content directly on your website keeps visitors involved and builds trust through authentic social proof.

The challenge is that social media feeds scattered across multiple platforms—Instagram, Facebook, TikTok, YouTube, LinkedIn—create fragmented brand storytelling. The easiest solution is to integrate your social media into a single, unified display on your website using a dedicated widget. With a Social Feed Widget, you can embed content from various social media sources into one dynamic feed, automatically updated with fresh posts—no coding required.

In this guide, you’ll discover how to:

Aggregate multiple social media platforms into one beautiful feed.
Set up and customize your Social Feed widget in minutes.
Choose the right layout and design for maximum engagement.
Moderate content and optimize feed performance.

We’ve divided the installation process into two parts to match your workflow: a quick embed tutorial and a detailed follow-along guide. Let’s start with instant setup to see how to embed social media on website in just a few clicks.

Embed Your Social Feed in 4 Easy Steps

If you prefer testing things in practice right away, here’s your shortcut to adding a social feed to your website. Follow these four steps to launch your widget:

Open Elfsight’s editor and select a layout template.
Connect your social media sources and customize your feed.
Click ‘Add to website for free’ and copy the embed code.
Paste it into your website’s backend.

Build your own Social Feed in the live editor and add it to your website for free!

Standout Features of the Social Feed Widget

After seeing how quickly you can set up your social feed, let’s take a closer look at the features that bring serious value to your website.

Key Feature	Why it Matters
Combine multiple platforms in one feed	Pull content from Instagram, Facebook, YouTube, TikTok, Twitter, Pinterest, LinkedIn and more—all displaying together in a unified, branded space.
Five responsive layout options	Choose Grid, Masonry, List, Slider, or Carousel layouts to match your website design and space constraints—each fully mobile-optimized.
Full content moderation and filtering	Manually approve posts or enable auto-moderation; filter by hashtags, keywords, content type, and blacklist/whitelist users to control what displays.
Customizable card styles and post elements	Show or hide author names, profile pictures, dates, source icons, post text, and enable video autoplay for seamless user experience.
Unlimited feed sources and live updates	Display feeds from unlimited different accounts, with auto-refreshing posts that keep your website content fresh without manual updates.
Built-in branding and styling options	Match light or dark themes, customize colors, fonts, backgrounds, and gradients to align perfectly with your website’s visual identity.
Popup mode for deeper engagement	Let visitors view full post details, read comments, and interact—all without leaving your page using Slider or Feed popup layouts.

These features help you embed social media into your website while maintaining complete brand control. For a comprehensive look at all available capabilities, visit the Features Page.

Detailed Guide: Set Up and Customize Your Social Feed

Ready for a deeper dive into setup and customization? This section walks you through every step—from choosing your layout to fine-tuning design and placement—so your social feed matches your brand perfectly.

1. Choose Your Layout Template

The first step is to open the editor and select one of the pre-made layout templates. There are five main layout options available:

Grid displays posts in clean, evenly spaced cards—ideal for showcasing a large volume of content and maximizing screen real estate.
Masonry organizes posts in a Pinterest-style layout where cards adjust in height based on content, creating visual variety and better space efficiency.
List stacks posts vertically in a single column, perfect for longer captions or when you want to emphasize post details and readability.
Slider rotates posts one at a time with navigation controls, drawing focus to individual content pieces and working well for hero sections.
Carousel shows multiple posts horizontally with scrolling or autoplay—great for featured content areas with limited vertical space.

💡 Tip: For e-commerce sites, Grid or Masonry work best for product showcases. For storytelling and brand narratives, List layout keeps readers engaged with detailed captions. Slider and Carousel layouts are perfect for homepages where space is premium.

Once you’ve selected your preferred layout, click “Continue with this template” to move forward to source and customization settings.

2. Connect Your Social Media Sources

Navigate to the ‘Source’ tab and connect the social media platforms where your content lives. You can pull from Instagram, Facebook, YouTube, TikTok, Twitter, Pinterest, LinkedIn, Tumblr, RSS feeds, and more.

Connect your social media accounts to the widget

To add sources to your Feed:

Click “+Add Source” and select your social platform.
Authorize the connection by logging in to your social media account if required.
Specify what content to pull: hashtags, mentions, specific profiles, video-only posts, or user-generated content—each platform supports different filters.
Repeat to combine content from multiple accounts and platforms into a single unified feed.

Unlike single-platform solutions, you’re building a true social media aggregation strategy that combines the best content from all your active channels into one place.

3. Customize Header and Display Elements

In the ‘Header’ tab, toggle on or off display elements like the widget title, platform tabs (so visitors can filter by Instagram, Facebook, etc.), and optional buttons. You can add a “Follow” button to encourage visitors to engage on your social channels directly.

Configure header elements and follow button

4. Configure Your Feed Layout Settings

Under the ‘Layout’ tab, control how your feed displays across different devices. Adjust the widget width, number of columns and rows, item spacing, and animation effects to match your website’s design and optimize for mobile viewing.

Adjust layout settings for desktop and mobile

💡 Tip: Set different column counts for desktop (3–4 columns), tablet (2–3 columns), and mobile (1–2 columns) to ensure your feed looks balanced on every screen size. This responsive approach improves engagement and reduces bounce rates.

5. Style Individual Post Cards

Go to the ‘Posts’ tab to customize how individual posts appear. Choose from five ready-to-use card styles, then select which elements to display: author name, profile picture, post date, source icon, share button, post text, and more.

Enable video autoplay so Instagram Reels, YouTube shorts, and TikTok videos start playing automatically as visitors scroll past them—dramatically increasing engagement time on your page.

6. Apply Color and Typography Branding

Under the ‘Style’ tab, start by choosing a light or dark theme, then customize:

Accent Color to match your brand’s primary color palette.
Font families for titles and post text.
Background color or gradient fill for the widget container.
Border and shadow styles for card depth.

Adjust colors, fonts, and visual styling

The automatic color-scheme generator can suggest a palette if you’re unsure—just click it and review recommendations that complement your chosen theme.

7. Configure Advanced Settings

In the ‘Settings’ tab, adjust language preferences, enable schema markup for SEO, set autoplay behavior, configure popup options, and control whether links open in new tabs. This section also supports custom CSS if you need pixel-perfect refinements beyond the visual editor.

8. Copy Your Embed Code

Once you’re happy with your setup and design, click the green “Add to website for free” button. The widget generator will create a unique embed code containing all your customizations.

9. Embed Your Social Feed on Your Website

How you embed your code depends on your website platform and where you want it to display. Here are some of the most common setups:

WordPress (using Block Editor / Gutenberg)

Edit the page where you want your social feed to appear.
Click the + icon to add a new block and search for “Custom HTML”.
Paste your Elfsight embed code into the Custom HTML block.
Click Publish or Update to save your changes.

WordPress (using Classic Editor)

Edit the target page and switch to “Text” mode (not Visual).
Paste your Elfsight code into the editor where you want the feed to appear.
Click Update to save.

Embed Social Feed on Squarespace

Go to the page where you want to add your social feed.
Click + Insert and choose “Code” or “Embed”.
Paste your Elfsight embed code into the code block.
Click Apply and publish your changes.

Add Social Feed to Wix

In your Wix editor, click + Add from the left sidebar.
Search for “Embed HTML” and click it.
Paste your Elfsight code and click Update.

Integrate Social Feed into Webflow

Select the page where you want the social feed.
Drag an Embed element onto your canvas.
Paste your Elfsight code into the Embed Settings Panel.
Publish your website to make it live.

Embed Social Feed on Shopify

Go to Online Store → Pages (or create a new page).
Click the page editor and use the Code button to add an HTML block.
Paste your Elfsight embed code and click Save.

HTML / Direct Website Embed

Open your website’s HTML file or access your hosting provider’s file manager.
Locate the section where you want your feed (header, homepage, footer, sidebar).
Paste the Elfsight code directly into the HTML.
Save and upload the updated file.

🔧 Pro Check: If your widget doesn’t appear after embedding, verify that you pasted the entire embed code (it’s usually longer than you’d expect). For rich-text editors, always use HTML or Code blocks—never paste into visual/WYSIWYG editors as they’ll strip out necessary code.

Social Feed Widget vs Native Solutions

There’s more than one approach to add social media feed to your website. We’ll overview the most popular native integrations:

Instagram’s Native Embed Feature

Instagram allows you to embed individual posts directly from the platform using an official embed code.

Navigate to the post. Go to Instagram.com and find the post you want to embed.
Copy the embed code. Click the three dots (…) menu and select “Embed.”
Copy the generated code. A popup shows your embed code—copy it entirely.
Paste into your website’s HTML. Add it to your page’s HTML editor or code block.
Publish and verify. Save your changes and check that the post displays correctly.

📌 Note: Limited to single posts
Instagram’s native embed only works for individual posts, not full feeds. You can’t aggregate multiple posts or customize layout significantly.

More details are available in Instagram’s official help documentation.

Facebook’s Native Page Plugin

Facebook provides a built-in Page Plugin that lets you embed your Facebook Page timeline on any website.

Go to Facebook’s Social Plugins page. Visit the official Page Plugin configuration tool.
Enter your Page URL. Paste your Facebook Page’s web address.
Set width and height. Define the pixel dimensions for your embedded display.
Click “Get Code.” Facebook generates the embed code.
Copy and paste into your website. Add the code to your site’s HTML or code block.

📌 Note: Basic functionality only
The Facebook Page Plugin doesn’t support advanced customization like filtering, sorting by popularity, or hiding specific post types. Design options are minimal.

Full instructions are available in Facebook’s developer documentation.

YouTube’s Official Embed for Videos

YouTube provides embed codes for individual videos or entire channel playlists.

Navigate to your video or channel. Go to YouTube and find the content you want to embed.
Click “Share” then “Embed.” YouTube displays the embed options.
Customize size if needed. Adjust width and height parameters.
Copy the embed code. Copy the full iframe code shown.
Paste into your website. Add to your site’s HTML section and publish.

📌 Note: Video-focused only
YouTube embeds work best for featured videos, not for a comprehensive feed aggregating your entire content library. Customization is limited to size and a few player options.

More information is available in YouTube’s embedding guide.

Twitter’s Tweet Embed (X/Twitter)

Twitter lets you embed individual tweets on any website using a simple embed tool.

Find the tweet you want to embed. Navigate to Twitter and locate the post.
Click the menu (three dots) and select “Embed Tweet.” Twitter generates the embed code.
Customize if desired. Options include theme (light/dark) and max-width.
Copy the code. Copy the full embed code snippet.
Paste into your website’s HTML. Add to your site and publish.

📌 Note: Single-tweet limitation
Like Instagram, Twitter embeds are limited to individual tweets. To display a full feed of your tweets or hashtags, you’ll need a third-party aggregator.

Details are available in Twitter’s embed documentation.

How Do These Methods Compare?

Method	Major Pro 👍	Major Con 👎
Elfsight Social Feed	Aggregates several platforms into one dynamic feed.	Requires a separate subscription; not a built-in solution.
Instagram Native Embed	Official, free method with no middleman.	Only works for single posts; no feed aggregation or custom layouts.
Facebook Page Plugin	Free and directly supported by Facebook.	Limited design options and filtering; doesn’t aggregate other platforms.
YouTube Embed	Great for featuring video content natively.	Video-only; doesn’t support a comprehensive social feed across platforms.
Twitter Embed	Simple and official for individual tweets.	Single-tweet limitation; no feed aggregation or advanced moderation.

From our experience helping thousands of users successfully embed social media feeds, we’ve found that a few practical adjustments dramatically improve performance and engagement. Here’s the Elfsight team’s checklist for getting maximum results from your Social Feed setup:

Choose high-quality content sources strategically. Prioritize accounts that produce consistent, on-brand content. Unvetted sources dilute your feed’s impact—stick to your own accounts and trusted community voices.
Filter by content type for visual consistency. If using Instagram, filter to show only photos or Reels, not carousel posts. For YouTube, display only recent uploads. Consistency keeps your feed looking intentional and professional.
Rotate between moderation modes as you scale. Start with manual moderation to curate your best content, then switch to auto-moderation with a solid whitelist/blacklist once you trust your sources.
Match layout to your space and goals. Homepage hero? Use Slider or Carousel for visual impact. Product pages? Grid or Masonry showcase variety. Footer? List layout keeps it compact.
Enable video autoplay for engagement boost. Autoplaying videos (Instagram Reels, TikTok, YouTube Shorts) capture scroll attention and increase average time on page significantly.
Always include a Follow button to grow your audience. Visitors engaged by your feed are prime candidates to become followers—make it one-click easy with a prominent Follow button.
Use tabs to segment platforms without overwhelming. If pulling from five platforms, enable platform tabs so visitors can view “All” or filter to “Instagram Only” or “YouTube Only” as they prefer.
Set refresh intervals intelligently. Hourly updates keep content fresh without straining performance; daily updates work for slower-posting accounts.
Test responsive breakpoints on actual devices. Preview your feed on phone, tablet, and desktop to ensure cards stack properly and touch targets stay clickable on mobile.
Monitor engagement metrics and iterate. Which posts get clicked most? Which platforms drive action? Adjust your feed sources and moderation based on real performance data.

To see these best practices in action, let’s look at a real business using Social Feed to drive engagement and community connection.

Social Feed in Action: Dumb Industries’ Livestream Hub

Dumb Industries is an entertainment platform run by Chris Gersbeck, featuring comedy, livestreaming, and creative content. Their website uses multiple Elfsight widgets to build community and keep visitors engaged. The Social Feed widget serves a critical role—pulling dynamic updates from their social channels and creating a vibrant hub where fans explore their latest content, event announcements, and behind-the-scenes moments.

Before Using Elfsight

Managing content across Instagram, TikTok, and YouTube was cumbersome. Fans had to visit multiple platforms or dig through their website’s blog to find the latest entertainment content and event updates. Social media activity wasn’t reflected on the site in real-time, making it feel static and disconnected from their active online presence.

Social content scattered across multiple platforms
Website felt dated compared to vibrant social channels
Difficult to drive traffic back to the website from social profiles
Manual content updates required constant maintenance

With Elfsight Social Feed

“Elfsight’s widgets really help pick up the slack with quick & responsive widgets that are easy to setup and customize to our liking.” Chris Gersbeck, Dumb Industries

Dumb Industries now displays a dynamic Social Feed on their homepage, automatically aggregating their latest posts from Instagram, TikTok, and YouTube. The feed’s Masonry layout creates visual energy while the popup mode lets fans dive deeper into individual posts and comments without navigating away. Platform tabs let visitors filter content by their preferred channel.

Results

The website now feels fresh and connected to their active social presence. Visitors immediately see real, recent content instead of stale blog posts. The Social Feed drives repeat visits as fans check for new entertainment content, and the embedded Follow buttons have grown their social audiences. Integration with their Event Calendar creates a one-stop entertainment hub.

Other Widgets in Use

Beyond Social Feed, Dumb Industries also uses Event Calendar, FAQ, YouTube Gallery, and Search widgets. Together, these create an engaging ecosystem where visitors discover events, browse entertainment content, find answers, and dive into their community with ease.

🎯 Takeaway: For entertainment, creative, and community-driven businesses, embedding social media feeds transforms your website from a static marketing tool into a dynamic, always-fresh content hub. Real social activity builds excitement and keeps visitors coming back.

This real-world example demonstrates how integrating social media into your website connects your online presence and turns casual visitors into engaged fans and followers. The next section addresses the questions we hear most from users setting up their Social Feed.

Common Questions About Adding Social Media Feed to Your Website

As you set up your Social Feed widget, a few practical questions often come up. Here are the most frequently asked questions from our user community:

Can I embed a social media feed from multiple platforms at once?

Yes, absolutely. The Social Feed widget is designed specifically for this. You can connect unlimited sources across Instagram, Facebook, YouTube, TikTok, Twitter, Pinterest, LinkedIn, and more—all displaying together in one unified feed. Use platform tabs to let visitors filter by their preferred channel if you want them to have that control.

Why isn't my social media feed updating?

Check three things first: (1) Verify that your social media account authorization is still active in the widget settings—some platforms require re-authentication periodically. (2) Make sure your account hasn’t restricted its content or changed privacy settings. (3) Check your filter settings—you may have set filters that exclude your new posts by hashtag or content type. If issues persist, clear the widget cache by refreshing your page or temporarily disabling then re-enabling the widget.

How often does the feed automatically refresh with new posts?

By default, the Social Feed widget checks for new content every hour. You can adjust this refresh interval in the Settings tab—set it to hourly, 6-hourly, or daily depending on how frequently you post and how real-time you want your feed to feel. More frequent updates mean faster content availability but slightly higher server load.

Can I hide certain posts or manually moderate what appears?

Yes, you have full control. In the Moderation tab, choose between Auto-Moderation (widget approves posts automatically based on your filters) or Manual Moderation (every post requires your approval before displaying). You can also use the whitelist to auto-approve trusted accounts and the blacklist to permanently hide posts from specific users or containing certain keywords.

What if my widget isn't displaying on my website after I added the code?

First, verify you pasted the entire embed code into the correct location—it should be in an HTML or Code block, not a rich-text editor which will strip out necessary JavaScript. If you’re using WordPress, make sure you’re in Text mode or using a Custom HTML block in Gutenberg. Clear your browser cache and do a hard refresh. If the problem persists, check your browser console for JavaScript errors and reach out to Elfsight support with your widget ID.

How do I make sure my social feed matches my website's design?

In the Style tab, start by choosing a light or dark theme, then customize your accent color to match your brand. Adjust font families, set background colors or gradients, and tweak spacing and borders until the feed integrates seamlessly with your existing design. Use the live preview to see changes in real time across desktop and mobile views before publishing.

Can I show only certain types of posts (like video-only or photo-only)?

Yes, each platform supports content-type filtering. For Instagram, you can filter to show Photos, Videos, Reels, or IGTV specifically. For YouTube, filter to show only uploads or live streams. For TikTok, you can choose video content types. These filters help maintain visual consistency and control how many long-form vs. short-form videos display.

Does embedding a social media feed help with SEO?

Indirectly, yes. Fresh, regularly updated content signals to search engines that your site is active and maintained. Video embeds can improve time-on-page metrics, and user-generated content builds authenticity. However, the primary SEO benefit comes from the engagement and repeat visits that an engaging social feed drives—people stay longer and return more often when your site feels alive.

Is the Social Feed widget mobile-responsive?

Completely. Every layout option (Grid, Masonry, List, Slider, Carousel) is fully responsive and automatically adjusts to mobile, tablet, and desktop screens. You can set different column counts for each breakpoint, and touch interactions (swiping, tapping) are optimized for mobile use. Always test on an actual mobile device to ensure everything feels natural to your users.

Ready to Connect Your Social Content to Your Website?

Embedding a social media feed on your website isn’t just about displaying posts—it’s about transforming your website into a dynamic, trust-building hub where visitors see real, current content from your brand.

If you have questions during setup or want to explore advanced features, join our active Community Forum where thousands of users share tips and solutions. We’re also on LinkedIn, X (Twitter), and Facebook if you’d like to connect directly—we love hearing what’s working for you and seeing how you’re using Social Feed to grow your business.

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