Search Engine Optimization on Wix

In this list below you’ll discover and study pieces of advice through the Wix SEO targeting features and other helpful tools to increase your website’s visibility to search engines, for example, Google.

Use search tools to maintain the updates

Search engines typically don't note your Wix website’s SEO modifications right away. For this reason widespread search engines like Google offer you a broad selection of search tools to help you upgrade your website’s presence on search. That’s why whenever you make any changes to a Wix website you’d better demand search engines to re-index your website’s content. It might be done through services like Bing Webmaster Tools and Google Search Console. 

Customize your web pages and site titles

Wix's appeal — and the reason it's so popular among small company owners — is how simple it is to create a website. You may be up and running in an hour or less if you sign up, click a few buttons on a wizard, and choose a theme.

Wix, on the other hand, is less enticing to SEO specialists because of its natural simplicity.

While the foundations of SEO (titles, meta tags, and so on) are customizable, the platform (and the front-end code it creates) is not. Deeper optimization and experimentation become more difficult as a result.

A particular issue is speed. And one that will become increasingly difficult to ignore when Core Web Vitals is implemented this year.

This is a problem that many of the most popular WordPress page builders have. So it isn't simply a Wix problem.

Here are the most important points of Wix built-in SEO instruments:

Features of Wix built-in SEO instruments

Search engines show a tendency to order the Wix site content described below in this sequence: 

  • Site title
  • SEO title
  • Page title
  • Blog post title
  • Heading

How to find best keywords for SEO

As you fill your website with content, you are welcome to include words and phrases that coincide with the search terms audience uses to search for websites resembling yours as an integral element of your optimization plan. These keywords tend to help search engines consider your website as meaningful for people who are using those key phrases. 

Your SEO keyword marketing plan will depend on your website, your target audience and goals. Anyway, it’s really important to employ keywords for optimization in a plain and natural way so that it could make sense to your site visitors. 

Researching keywords for your SEO strategy

Next, we’ll go deeper into the process of keyword research in order you could come up with a list of appropriate words that should be targeted. Implementing the below tips, you’ll manage to make a complete and continuous SEO plan that will help you strengthen the place and achieve your goals of your Wix website on search. 

Form a list of themes that are relevant to what you know about your business sphere

Initially, consider the themes you wish the Wix website to rank for in terms of generic buckets. As a result, you’ll obtain a catalog of 5-10 term buckets that might be somehow appropriate to your business sphere and after that you'll use those lists to choose some particular keyphrases and keywords. 

If you have experience in blogging or content creating experience, you may have some topics you’re writing about most often. Imagine what types of themes your target audience could search and try to feel like them while in work with optimization. 

Find the matching keywords for your topics lists

It’s time to find keywords that match the topic buckets you’ve found. Usually, these are expressions you think might be important to rank for on the search results page as your target audience may conduct searches for those keywords. The main point here is to come up with a full list of the keyword expressions you will use for the Wix website. 

Another successful optimization marketing plan here is to find out which keywords your site is already getting found for. To do it, you’ll just have to use special instruments like Google Analytics. Consider further your website’s sources of traffic to understand which keyphrases and keywords web users are applying to find your site. Repeat this for as many topic buckets as you’ve got. 

Try to understand the user intent

User intent is now among significant factors having an impact on search results and influencing SEO plan as well. Nowadays, it’s more important that your website fixes the issue that a visitor wanted to solve rather than simply adding the keywords the user typed in. 

Keyphrases bear plenty of interpretations hidden. And as the intent of the search is the most important for your Wix website SEO program, you should be genuinely attentive with interpreting the keyphrases you target for. 

To understand what a visitor wants to find in search results, enter the keywords he might use in the search box, and look through which kinds of results will come up. 

Find related search terms

If you experience problems while looking for more keywords your potential clients are searching for, you can glance over the related search terms that appear when you enter a keyword in the search bar. If you enter your keyword and then go to the bottom of the first search result page, you’ll detect the ideas relevant to your initial entry. You also have an option to use these recommendations in further work on your optimization program. 

Take advantage of keyword research tools

There are loads of tools that’ll offer you an opportunity to implement keyword or phrase research, for example, SEMRush or Ahrefs. They can help you search for more keyphrase or word suggestions based on exact match keywords and phrase match keywords that are attributed to the ideas you’ve generated for your website’s optimization. 

Structure your content

An important element of a consequent SEO plan for any Wix website is accurately structuring the content. You’ve got to use formatting the headings to organize pages. Search engines typically give headings a greater priority, just like titles. Because of that, clear and easy to understand headings defining the content on the page truly help in understanding the core themes of your site for browsers. Also, they ease your website users quickly discovering the information they were searching for and looking through the page. 

Look through the following things while working on your SEO program: 

  • Be careful and avoid applying headings to create formatting, for instance, for pull quotes. 
  • You are free to utilize only one type of heading within a page since your headings are consistent and structured. 
  • Insert keyphrases to your headings. 
  • Avoid using exactly the same text in several headings. 
  • Be sure the sizes of headings are applied successively across your site in general and within your pages. 

Naturally, organizing the text on your web page depends on the kind of content you provide.

How to write meta tags for SEO 

Meta title tag is a page title that is shown in Google and other popular search engine results. Wix advises to add meta titles to all pages of your website and this is included in best SEO practices. As stated by Google, titles are significant tags in giving users a quick comprehension of the content that a page offers. Moreover, this piece of information is used to select which particular result to tap into. For that reason you’ll need to look through the guide below to create a truly prominent and a unique title that will attract new users to your Wix website: 

  • Create an uncommon meta title for every page of your website. 
  • Try being laconic, but deep. 
  • Avoid generating vague and generic titles. 
  • Try not to clickbait.
  • Make an effort to match the search intent of users.
  • Include the target keyphrases if it’s necessary. 
  • Try to keep your meta title under sixty characters

As stated in Google guidance, the meta description should basically inform about and offer a brief summary of a particular page of the website. But you also need to know that meta descriptions are not reviewed as a factor influencing ranking by Google. Below you’ll find some of the best SEO practices you may want to review to create a meta description that will work: 

  • Attempt to correspond to users’ search intent
  • Do not use general descriptions 
  • Do not use clickbait practices
  • Add your target keyphrases if it’s necessary
  • Offer a digest of the content precisely
  • Try to preserve your meta description under 160 characters

You‘ll have to produce an uncommon description for every page of your Wix website. To write a meta description less than one hundred sixty characters long for it won’t fit into the snippet

Bear in mind that meta descriptions help users to decide whether to choose your website or not. Because of this you should concentrate on them while working on your optimization plan. 

What is local SEO

Maybe, you also wish to upgrade your website for some particular reason. It’s remarkably needed for those website owners who have some sort of local business like a shop, restaurant, or agency. Using local SEO best practices would be a great solution for them. 

Optimizing your local business website is practically about making it visible for people who live in the same area and want to find some new brick-and-mortar locations. Applying a local SEO plan you must aim at letting Google know that the business is situated on a particular territory and you wish to be discovered by people in that area. 

The principle rule here is that you have to provide an accurate address in a region. If you fulfill this condition, you’ll be given the opportunity to build a local landing page. In addition, your site has to use the accurate Local Business Schema markup. It will help you to show Google that your company is situated on some specific territory. Apart from SEO and technical optimization, creating the content that is intended for local users may be a brilliant idea as well. 

On your Wix site, there are lots of places where a site owner could add his location. For instance: 

  • Business info settings
  • Customer feedback, that you can use on your site with Wix Google Review widget
  • Text blocks on the Contacts page
  • Map blocks
  • Text blocks in the footer

Also, you’ll have to sign up for Google My Business as it’ll help you enhance your local rankings and SEO program. Manage and create online listings in Google My Business as a component of your optimization strategy. 

Enable SSL on your Wix site

As soon as you connect SSL to your site, the URL begins with https. This means that each page of the site may be approached with a safe connection. Google regarded https as a ranking sign and sites that still use http may be punished. If you have no clue if SSL is connected to your website, go to the SSL panel and set it to the Secure setting. 

Inbound links, also known as backlinks or incoming links, are links from one website to another website. Google and other principal search engines regard backlinks as some kind of support votes for a page these links direct to. Pages with a bigger number of inbound links are awarded with higher organic search engine rankings as the more backlinks you’ve got, the upper the website will rank in Google and other search engines. Because of this backlinks must be among the most important elements of the optimization program. 

Inbound links form the basis of Google algorithm called PageRank. Google has carried out thousands of changes to the first PageRank since it has been initiated, but inbound links are constantly at its kernel, continuing to be a key ranking signal. 

See the checklist on the sorts of incoming links that are valued the most: 

  • Including your target keywords and keyphrases in the link anchor. Anchor in this case is the visible text part of the link. But keep in mind that these links have to be not overloaded with keyword-rich texts. 
  • From a site that hasn't been referenced to you before. In terms of SEO, you should have less links from various domains than tons of links from a single domain. 
  • From the site that is topically relevant to yours. When one website links to another, Google waits to discover that these two are topically connected with each other. 
  • Coming from trusted sites. It is also known as the principle of “Domain authority”. The more weight a site that is linking to you has, the more authority it can pass to you. 

Don’t forget about these things while starting to work on your backlink plan. 

Reduce your page loading time

Loading page time is one of the most important factors for your Wix website’s rankings in SERP. If your pages are slow, it might hurt your SEO, so it’s better for you to think about decreasing the amount of content on a page for faster loading. Below are some methods you may need to consider: 

  1. You shouldn’t use more than sixty blocks per page. 
  2. Attempt to decrease the number of videos. Dynamic content like YouTube or Vimeo videos can affect load time, particularly on mobile. 
  3. If blog pages load slowly, try to use blog excerpts instead of showing the entire text of the post. 
  4. If the page overlays more than one topic, it’s better to break it into individual pages. It will enhance your SEO by providing more structured content for your visitors. 

If you guess that pages load slowly, use particular instruments that help you measure the page loading speed. 

More SEO help

Remember that your SEO program is your duty as search engine algorithms transform every day. Also, every Wix site has unique marketing requirements and there is no common way out that can be used by everyone. So if you’re stumbled upon something or have any problems, try to track famous SEO specialists and search for help in the online community.