Meta tags stand for pieces of HTML code that contains some web page’s information which can be read by browsers and search engines. Wix provides standard meta tags like a website’s name by default.
You are free to provide additional meta tags for your Wix website’s pages. This will help you demonstrate extra info on your website content to search engines. Also, additional meta tags can be used to create rich results for your website in search.
How to add meta tags to your Wix website
To add meta tags for your Wix website’s pages, follow these easy steps:
- Open your page’s SEO settings section.
- Find and click the Advanced SEO tab.
- Click Add New Tag under the Meta tags.
- Then apply your meta tag code in the HTML Code field.
- Click Apply.
In case you need to perform some edits to your meta tag, follow these steps:
- Open the page’s SEO settings.
- Find the Show more icon next to the tag you need to edit.
- Choose one of the options you need to fulfill.
- Save your changes.
Now let’s see why it’s important to have a title tag added on all pages of your Wix site.
Why is a title important
Title meta tag commonly shows up on the search engines results page, on social media publications, in messages within chats and browser tabs. Title meta tags are exceedingly substantial for your Wix website as they give the audience a short summary of all the info that will be available after opening your website’s page. In search engines they play the same role, and also are applied to conclude the relevancy of a web page to some particular user request.
One more great option for your website search result is to add a rating snippet. It can be easily done with Wix Google Review widget from Elfsight.
In case Google does not approve of your meta tag for some reason, it may alter it to better fit with users’ requests. And now let’s dive deeper and check how you can create a title meta tag for your Wix website pages.
What is the optimal title tag length
Title length counts - it’s the first thing you need to be certain of. Making it too long can result in it being cut by search engines with adding an ellipsis ("..."). All this can induce missing some meaningful keywords in case you’ve used them while creating your title meta tag.
In most cases, it’s better to keep titles on your Wix website under 60 characters. Actually, the exact length for the meta title tag on your Wix site hinges on a 600-pixel container. As you know, there are some characters that consume more space on a page than the others. For instance, a character “W” is way wider than a character like "i" or "t". Remembering it, try to refrain from creating all capital titles as they can be significantly hard to interpret for search engines and restrict the number of characters Google or any other search engines can display.
Also, some situations might occur, when even if your Wix title tag is of acceptable length, Google may opt for a different title from the one you’ve selected for your title tag. Longer titles may be the way to go for social media sometimes, and sure thing there are moments when titles are naturally long.
Below you’ll see a few title tag operational guidelines you might want to take into account:
- Try not to stuff your title meta tag with a huge number of keywords. Even if Google does not penalize sites for long title tags containing keywords, stuffing titles with them might affect the user experience on your website.
- Each of your website pages should have a unique title meta tag. This will demonstrate to search engines that your website’s content is unique and valuable for the users.
- The most important keyword should be placed first. If you’ve built a strong brand, adding the keyword to your title may help you boost the click-through-rate of your Wix site.
Even though title tags are important for your website’s SEO, your primary goal here is to draw attention of new users in the search.
Why is a meta description important
Meta descriptions hold sway over your search engine optimization work for your Wix site. As it has already been mentioned above, your meta description tag takes on the role of a recap of your site’s page for search engines. It can be even considered as organic ad text. And in case it’s properly written and includes keywords that are searched by your target audience on the web, your Wix site gets a huge chance to be put on top positions in the search engine results page.
Also, an engaging meta-description increases chances of boosting your click-through rate. It means that more and more potential visitors will click your website in the SERP and eventually land on it.
Meta description length
As according to Google, the company now is trying to steer off clear emphasis on the meta description tag and directs attention to visible page content. Apparently, because it can provide a better user experience. The company support blog has the following info:
The description attribute within the meta tag is a good way to provide a concise, human-readable summary of each page’s content. Google will sometimes use the meta description of a page in search results snippets, if we think it gives users a more accurate description than would be possible purely from the on-page content. Accurate meta descriptions can help improve your clickthrough; here are some guidelines for properly using the meta description.
Previously, the standard maximum meta description length compiled 165 characters. Latterly, Google displays about 320 characters for some website’s results on the first page. Even though it is almost twice longer than it was advised before, Google admits that it does not limit the meta description length. So if your Wix website meta description tags exceed length or vice versa, there’s no need to modify all of them at once as it won’t affect your website’s performance.
Modifications like this are taking place pretty often in Google. The company constantly alters its algorithms and in some cases these changes may be rolled back after the test is over. And don’t forget about Google's recommendation to write for your audience and produce relevant and quality content.