How to Sell Wix Templates

Creating and selling Wix templates can be a lucrative digital business. Whether you're a designer looking for passive income or an entrepreneur eager to tap into a growing marketplace, this guide covers the entire process of building, pricing, and marketing your templates for profit.

Getting Started: Why Sell Wix Templates?

Wix is one of the most user-friendly website builders, and many users are constantly on the lookout for beautifully designed templates they can purchase and customize. Selling Wix templates opens the door to earning income from your design skills, with low startup costs and scalable opportunities.

✅ Selling templates on Wix allows you to earn passive income without managing inventory or shipping.

Design Templates for Wix That Sell

To succeed, you need to create high-quality, visually appealing, and functional templates. Think about your target audience and niches that often look for design help (e.g., coaches, photographers, small businesses).

Best-selling Wix template ideas

  • Portfolio templates for photographers and designers
  • Landing pages for coaches and consultants
  • eCommerce templates for small businesses
  • Event and wedding planners’ websites
💡 Keep mobile responsiveness and fast loading speeds in mind while designing to increase buyer satisfaction.

Customize Wix Templates to Resell

Wix allows designers to create websites using its Editor and then duplicate them to use as base templates. However, Wix doesn’t have a native template resell feature, so you'll need to use workarounds.

Ways to resell customized Wix templates

  • Create a Wix website, design the template, and duplicate the site for each new buyer
  • Offer templates as part of a paid service package
  • Transfer ownership of each customized version via the Wix dashboard
⚡ Wix currently does not support automatic template licensing or downloads like marketplaces such as Etsy. Each template transfer is manual.

Where to Sell Wix Templates

Since there's no official Wix template marketplace yet, sellers need to use alternative platforms or their own websites to list templates for sale.

Platform Description
Your own Wix website Use Wix’s digital products feature to sell template access links.
Etsy Popular for selling digital products, including template access kits.
Creative Market More design-focused audience for premium templates.
Gumroad Simple checkout and product delivery process.

Pricing Wix Templates for Profit

Choosing the right price is key to balancing profitability and customer expectations. Factors like niche demand, included features, and support can all influence your pricing.

  • Basic templates: $30–$70
  • Advanced templates with shop/blog: $80–$150
  • Custom packages with edits: $150+
✅ Always factor in your time, potential revisions, and the value you provide to your client niche.

How to Market Wix Templates

Marketing is essential to grow visibility and sales. You can combine organic and paid strategies to reach your audience.

Effective ways to promote Wix templates online:

  • Use Instagram and Pinterest to showcase visual designs
  • Leverage SEO by writing blog posts about your templates
  • Create a YouTube walkthrough of your template design
  • Offer discounts or bundles for first-time buyers
  • Build an email list for future launches
💡 Add clear call-to-actions and demo links for users to preview the templates before purchase.

Since Wix doesn’t offer a built-in template licensing feature, you'll need to create your own terms and conditions. Include license info in your product listings or a separate PDF.

What to include in your license:

  • Permission to use template for one personal or commercial project
  • Restrictions on reselling or redistribution
  • Support terms (e.g., 14-day email support)
⚡ Without a clear license, you risk template misuse or unauthorized resale.

Start a Wix Template Business with Automation

To truly make money with Wix templates at scale, automate your workflow:

  1. Use Wix's Members Area + digital product checkout for sales
  2. Connect email delivery via Wix Automations or third-party tools
  3. Set up payment processors like PayPal or Stripe
✅ Automating template delivery reduces manual effort and enhances the customer experience.

Wix Designer Tips for Selling More Templates

Stay niche-focused. The more tailored your templates are to a specific audience, the better they perform.

Collect testimonials. Showcase past buyer reviews to build trust with new customers.

Offer free value. Share free mini-templates or guides to build your email list.

Keep templates updated. Ensure all designs stay in line with current trends and Wix feature updates.

Duplicating Your Site – Learn how to create a copy of your Wix site, allowing you to experiment with designs or use it as a template for resale.

Transferring a Copy of Your Site to Another Wix Account – This guide explains how to transfer a duplicated site to another Wix account, facilitating template sales.

Wix Stores: Creating a Digital Product – Understand how to sell digital products, such as templates, through your Wix store.

Creating a Terms and Conditions Policy – Learn how to draft and display a terms and conditions policy, crucial for licensing your templates.

Site Members: Adding and Setting Up the Members Area – Discover how to set up a Members Area to manage customer access and enhance user experience.

Enhance Your Wix Website with Powerful Apps!

Elfsight has created dozens of useful apps to make your website more attractive and boost its performance in many ways. Try these no-code solutions for free on Wix!

Conclusion

Learning how to sell Wix templates is a great way to turn your design skills into consistent income. By choosing the right platform, building quality templates, and marketing them effectively, you can start a sustainable business with room to grow. Don't wait—start designing, listing, and earning today!