How to Connect Mailchimp to Wix

Integrating Mailchimp with your Wix website is a powerful way to grow your email list, automate marketing campaigns, and connect with your audience efficiently. This guide walks you through all the essential methods, from using native integrations to embedding custom code. Whether you're running a personal blog or a full-fledged Wix store, setting up Mailchimp automation for Wix only takes a few steps.

Methods to Integrate Mailchimp with Wix

There are multiple ways to link your Wix website to Mailchimp. Your choice depends on your business goals and how much customization you want:

• Mailchimp signup form integration – Add a Mailchimp form to collect email addresses directly on your website.
• Embed Mailchimp HTML code – Use a Mailchimp-generated form code in an HTML iframe element.
• Wix Forms + Mailchimp via third-party – Use platforms like Zapier to connect Wix Forms to your Mailchimp audience.
• Popup integration – Display a Mailchimp popup on Wix to encourage newsletter signups.

How to Add Mailchimp Signup Form to Wix

To add a native Mailchimp form on your Wix website, follow these simple steps:

1. Log in to your Mailchimp dashboard.
2. Go to Audience > Signup Forms > Embedded forms.
3. Customize your form’s fields, style, and options.
4. Copy the HTML code provided by Mailchimp.
5. In your Wix Editor, click “Add” > Embed Code > Embed HTML.
6. Paste the Mailchimp code into the box and click Apply.

Connect Wix Forms to Mailchimp (Using Automation Tools)

Wix Forms do not natively sync with Mailchimp, but you can connect them using integration platforms like Zapier or Make:

Connect via Zapier

1. Create a free Zapier account.
2. Choose Wix Automations as the trigger app.
3. Set the trigger to “New Form Submission.”
4. Choose Mailchimp as the action app.
5. Set the action to “Add/Update Subscriber.”
6. Map form fields to Mailchimp audience fields.

Show a Mailchimp Popup on Wix

You can also use a Mailchimp-hosted popup to collect emails from your Wix visitors:

1. In Mailchimp, go to Audience > Signup Forms > Subscriber Pop-up.
2. Design your popup: add branding, text, and fields.
3. Copy the generated JavaScript code.
4. In Wix, go to Settings > Tracking & Analytics.
5. Click “+ New Tool” and select Custom.
6. Paste the Mailchimp popup code and choose to load on all pages.

Connect Mailchimp API to Wix (Advanced)

For developers or advanced users, the Mailchimp API gives full control over subscriber syncing, campaigns, and audience data.

Steps to use the API:

• Generate an API Key in Mailchimp under Account > Extras > API keys.
• Use Wix’s Velo by Wix to write backend code.
• Connect via HTTPS requests to Mailchimp’s API endpoints.

Using Mailchimp with Wix Stores

If you're running a Wix eCommerce website, connecting Mailchimp can enhance your store marketing with automation and segmentation.

Popular use cases:

• Recover abandoned carts via Mailchimp automations.
• Send product recommendations based on purchase history.
• Segment customers by location or order value.

Although Wix does not offer a direct store integration with Mailchimp, you can use tools like Zapier or custom code to sync store data.

Troubleshooting Tips

Forms not showing up.Make sure you’ve published your Wix page after embedding the Mailchimp form. Double-check that the HTML code is placed inside an Embed HTML element, not a regular text box.

Subscribers not syncing.Ensure all field mappings in Zapier or other automation tools are correct. If using an API connection, confirm that the request body includes the correct list ID and API key.

Popup not loading.Check that the Mailchimp JavaScript is added to the right section under Settings > Tracking & Analytics. Also, clear your website cache to view the updated version.

Missing email confirmations.Mailchimp may require double opt-in depending on your audience settings. Verify that the confirmation email isn’t going to spam or that test emails are being sent to valid addresses.

Form styling looks broken.Some Mailchimp embedded forms may conflict with your website’s CSS. Try switching to the “Unstyled” option in Mailchimp’s form builder and apply your own styles through the Wix Editor.

Useful Links

Add an Embedded Signup Form to Your Website – Learn how to generate and embed Mailchimp signup forms on your Wix site to collect visitor emails directly.

Wix Editor: Embedding Custom Code on Your Site – Discover how to embed custom HTML code, such as Mailchimp forms, into your Wix website using the Wix Editor.

Wix Mailchimp Integration via Zapier – Explore how to connect Wix Forms to Mailchimp using Zapier for automated subscriber management.

Create a Popup Form – Instructions on designing and implementing Mailchimp popup forms to capture visitor information on your site.

Mailchimp Marketing API Reference – Access detailed documentation on utilizing Mailchimp's API for advanced integrations and custom solutions.

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Conclusion

Adding Mailchimp to your Wix website unlocks powerful marketing opportunities, from basic signup forms to advanced automation. Depending on your skills and goals, you can embed a form, use popups, or implement full API integrations. With these methods, your Wix email marketing tools will run smoother and reach more users.

Start by identifying whether you need a simple form or a synced marketing system, and choose the integration method that best fits your needs.