How to Add Favicon in Wix

A favicon is a small, yet significant, visual element for your website. It's the tiny icon that appears in the browser tab next to your website's title. This seemingly minor detail plays a crucial role in branding and user experience, helping visitors quickly identify your website among multiple open tabs. It’s also visible in bookmark menus, mobile browser shortcuts, and browsing history logs.

In this guide, we’ll explain how to add or change a favicon on your Wix website. Whether you’re launching a new website or updating your brand visuals, this tutorial will help you implement a clean, professional browser icon that aligns with your identity.

What Is a Favicon and Why Is It Important?

Think of a favicon as your website’s digital logo that follows users around the web. It's a tiny image file—usually 16×16 or 32×32 pixels—that represents your brand in places like browser tabs, bookmarks, and search results. Users may not consciously notice it at first, but it becomes a visual anchor that aids recognition and recall over time.

Having a well-crafted favicon makes your website look complete and credible. It subtly communicates professionalism and strengthens trust, especially if users have multiple tabs open or frequently return to your content. If you’re serious about website branding, adding a favicon should be on your to-do list.

Preparing Your Favicon Image

Before you upload a favicon in Wix, it’s essential to have the right image ready. Wix accepts several file formats, but using an ICO file is the safest choice as it ensures maximum browser compatibility. That said, PNG and JPEG formats can also work if they’re properly optimized and square in shape.

Ideally, your favicon should be simple, scalable, and recognizable even at a small size. Avoid using detailed graphics or full words. Stick to strong shapes or initials from your logo. Recommended dimensions are 32×32 or 48×48 pixels, and you can use tools like Favicon.io or ConvertICO.com to generate the correct format.

How to Add a Favicon to Your Wix Website

Wix makes it easy to upload and manage your favicon without needing to touch code. This feature is available on all Wix premium plans, and once set up, your favicon will display consistently across modern browsers and platforms. Below are the steps to upload your favicon using the Wix Editor interface.

Steps to upload a favicon:

1. Log in to your Wix dashboard and open the Editor for the website you want to edit.
2. Click on Settings in the left-hand menu to open the website settings panel.
3. Select the General tab to view site-wide settings options.
4. Scroll down to find the Website Icon (Favicon) section.
5. Click Upload Icon to open the media manager.
6. Click Upload Media and choose your favicon file from your device.
7. Select the uploaded file, click Choose File, then hit Save.
8. Click Publish in the upper-right corner to make your favicon live on the web.

Once published, your favicon will appear in your website’s tab and browser references. Changes are often visible right away, but in some cases may require cache clearing.

How to Change Your Wix Website Icon

If you need to update your favicon later—perhaps after a rebrand or logo refresh—you can easily replace the existing one. Wix allows you to switch icons without having to remove or delete old files manually. This process is nearly identical to the initial upload.

Steps to change your favicon:

1. Open your Wix Editor and go to Settings.
2. Under the General tab, locate the Website Icon (Favicon) section.
3. Click Replace Icon to open the media library.
4. Select a new icon or upload a new image file.
5. Click Choose File, save your changes, and publish your website again.

This update will automatically replace your current favicon in all areas where it appears, including bookmarks and home screen shortcuts.

Troubleshooting Favicon Issues on Wix

If your favicon doesn’t appear or update correctly, you’re not alone. This is a common issue that’s often caused by caching or incorrect file settings. In most cases, the fix is simple once you know what to look for.

Common problems and solutions:

• Browser cache: Browsers sometimes store old versions of favicons. Clear your cache or try viewing your website in incognito mode.
• File format: PNG and JPEG can work, but ICO is preferred. If your icon isn’t showing, try converting it to ICO.
• Unpublished changes: A common mistake is saving the changes but forgetting to publish the website afterward.
• Custom code conflicts: If you’ve inserted custom head code that defines a favicon, it might override Wix’s built-in setting.

If the issue persists after checking the points above, try switching browsers or devices to rule out local cache interference. You can also contact Wix support if you suspect a bug in the platform.

Useful Links

Wix Editor: Changing Your Favicon – Step-by-step instructions on how to upload or replace your website’s favicon using the Wix Editor.

Wix Blog: What Is a Favicon & How to Make One – A detailed guide explaining what a favicon is, why it matters, and how to design one effectively for your brand.

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Conclusion

Adding or updating a favicon is a small task with big impact. It enhances your Wix website’s credibility, reinforces branding, and improves user recognition. With Wix’s user-friendly editor, implementing a favicon takes only a few minutes and no technical experience.

Make sure your image is correctly formatted, visually clean, and properly saved and published. Whether you're setting your favicon for the first time or refreshing it to align with a brand update, this simple visual upgrade is well worth doing to create a more complete and professional web presence.