Squarespace Design & Customization

How to Add a Page in Squarespace

Adding pages to your Squarespace website is a fundamental step in building a structured, user-friendly experience. Whether you're creating a blog, an online store, or a portfolio, knowing how to add and manage pages efficiently ensures that visitors can easily navigate your content. Additionally, proper page setup helps with SEO, making your website more discoverable in search results. This guide will walk you through the process, covering essential steps, best practices, and troubleshooting tips.

Creating Your First Page

Squarespace makes it easy to add new pages, whether you're starting from a blank layout or using a template. Pages allow you to organize your content and guide visitors through your website effectively. Here’s how you can create one:

  1. Log in to Squarespace: Access your Squarespace account and open the website you want to edit.
  2. Go to the Pages Panel: Click "Pages" in the left-side menu to view all the pages on your website.
  3. Click the "+" Button: At the top of the panel, click the "+" button to add a new page.
  4. Select a Page Type: You’ll see different options: Blank Page, Pre-Designed Layout, and Collections.
✅ Using a pre-designed layout saves time and ensures consistency with your website's design.

Structuring Your New Page

Once you've added a page, the next step is to organize it properly. A well-structured page improves usability, keeps visitors engaged, and enhances SEO. In Squarespace, pages are built using content blocks—these elements let you customize layouts with text, images, buttons, forms, and more. Consider the following structure:

  • Page Title: Choose a descriptive and keyword-rich title. This helps search engines understand your content.
  • Header & Subheadings: Use h2 and h3 tags to organize content logically.
  • Call-to-Action: Add buttons or links to guide visitors to key areas of your website.
  • Mobile Optimization: Ensure your page layout adjusts well to different screen sizes.
⚡ Poor structure can confuse visitors and hurt SEO. Keep your page clean and easy to navigate.

Understanding Page Settings

Each page in Squarespace has a set of settings that control visibility, SEO, and layout options. Access these settings by clicking the gear icon next to the page name. Adjusting these settings properly ensures better performance and discoverability.

  • URL Slug: A clean, short URL (e.g., yourwebsite.com/about) improves SEO and makes links easier to share.
  • SEO Title & Description: These help search engines index your page properly.
  • Visibility: Choose whether the page is public, private, or password-protected.
  • Page Lock: Restrict access to members or clients with a password if needed.
💡 Updating your SEO title and description for each page increases the chances of ranking higher in search results.

Organizing Your Website Navigation

Navigation plays a crucial role in user experience. Visitors should be able to find important pages quickly. Squarespace allows you to customize menus and group related pages together.

  1. Drag & Drop Pages: Rearrange pages in the "Pages" panel to change their order.
  2. Create Dropdown Menus: Use folders to group similar pages under one navigation item.
  3. Use Primary vs. Secondary Navigation: Place essential pages like "Home" and "Contact" in the main menu, while secondary pages (e.g., Terms & Conditions) can be placed in the footer.
⚡ A cluttered menu can overwhelm visitors. Keep it simple and logical to improve usability.

Advanced Page Options & Best Practices

Squarespace provides advanced features that help you manage and optimize pages efficiently. Here are some additional tools and best practices:

  • Duplicate Pages: Save time by copying existing pages with similar layouts.
  • Set Custom Thumbnails: Improve how pages appear when shared on social media.
  • Enable Page Indexing: Allow search engines to crawl important pages for better SEO.
  • Use Anchor Links: Direct users to specific sections within a long page.
✅ If you run an online store, make sure to properly categorize your product pages for better user experience.

Troubleshooting Common Issues

While Squarespace is user-friendly, you may encounter some issues when adding or managing pages. Here are common problems and solutions:

  • Page Not Showing in Navigation: Make sure it's set to "Public" and manually added to the menu.
  • Changes Not Saving: Refresh the browser or clear your cache.
  • Broken Links: Double-check URLs to ensure they’re correct.
  • Slow Page Load: Optimize images and reduce unnecessary content.
💡 If problems persist, check Squarespace’s support documentation or contact their help team.

Adding Pages to Your Navigation – This guide provides step-by-step instructions on how to add new pages to your website's navigation menu, ensuring visitors can easily access your content.

Page Settings – Learn how to customize individual page settings, including editing titles, URLs, and SEO descriptions, to optimize your website's performance and searchability.

Page Sections – Understand how to add and customize vertically-stacked content sections to structure your pages effectively and create a visually appealing layout.

Events Pages – Discover how to create and manage events pages to showcase upcoming events, complete with dates, descriptions, and RSVP options.

Pages and Content Basics – A comprehensive overview of managing pages and content in Squarespace, covering the fundamentals of page creation and content organization.

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Final Thoughts

Adding and managing pages in Squarespace is a crucial skill for building an organized, visually appealing, and functional website. By structuring pages effectively, optimizing SEO, and keeping navigation intuitive, you ensure that visitors can find what they need quickly. Regularly updating your pages and reviewing navigation settings will keep your website performing at its best.

✅ A well-structured website improves user experience and helps increase search rankings, leading to better engagement and conversions!