How to Announce New Products

15 Best Hacks on How to Announce New Website Products

Launching a new product is an exciting opportunity to engage with your audience and drive sales. However, effectively announcing your product launch is key to generating buzz and ensuring a successful rollout.

This guide will provide 15 tricks to create excitement and drive interest in your latest offerings.

1. Send targeted email campaigns

Email campaigns allow you to send personalized launch notifications to your subscribers. Segmenting your audience and tailoring messages to their interests ensures that each recipient gets relevant information.

For example, loyal customers can receive VIP access to pre-orders, while new subscribers might get discount codes to incentivize their first purchase. The use of storytelling in these campaigns can also increase emotional connection and engagement.

You can also provide sneak peeks or exclusive discounts to your email list to reward loyal customers.

🎯 Tips:

• Use engaging subject lines to improve open rates.
• Provide early access or discounts for subscribers.
• Include visuals like product images or short videos in the email.

2. Send product launch updates via newsletters

Newsletters are an essential part of any product launch strategy. They allow businesses to communicate directly with their audience, offering exclusive insights, launch details, or sneak peeks. A well-crafted newsletter not only informs subscribers but also motivates them to take action, such as pre-ordering the product or attending a launch event.

By segmenting your email list, you can personalize the content and offers to different customer groups. For example, loyal customers might receive early access, while new subscribers get a discount code as an incentive to try the product.

🎯 Tips:

• Include high-quality visuals and links to the product page.
• Offer personalized discounts based on customer segments.
• Follow up with a reminder email on launch day.

3. Use retargeting ads to re-engage visitors

Not all visitors will convert on their first visit, which is where retargeting ads come into play. Retargeting campaigns allow you to reach users who have previously visited your website but did not complete a purchase. These ads remind them of the product they were interested in and encourage them to return to your website.

Retargeting works exceptionally well when combined with personalized messaging or exclusive offers. For example, showing a countdown timer with a limited-time discount can create urgency and motivate hesitant customers to make a purchase.

🎯 Tips:

• Use dynamic ads to show products users viewed on your website.
• Offer time-sensitive discounts to increase conversions.
• Track ad performance to optimize future campaigns.

4. Run giveaway or contest

Giveaways are an exciting way to engage your audience and create buzz around the launch. Hosting a contest with the new product as a prize generates excitement and encourages participation. The key to a successful giveaway is setting clear rules and promoting it effectively across platforms.

You can ask participants to perform specific actions for entry, like following your social media account, tagging friends, or sharing a post. Hosting the contest before or during the product launch maximizes buzz, creating a positive ripple effect.

🎯 Tips:

• Set clear rules and guidelines for participation.
• Promote the contest through social media and email.
• Encourage participants to share the contest with their friends.

5. Create social media countdown campaign

Social media is a powerful tool for building excitement around product launches, and a countdown campaign adds an element of urgency. Posting daily or weekly updates leading up to the launch keeps your audience engaged and looking forward to the release. Businesses can use platforms like Instagram, Facebook, and TikTok to share visuals, videos, and sneak peeks that build curiosity.

A branded hashtag can further increase the campaign’s visibility and encourage user-generated content. Engaging posts, like polls, quizzes, or “behind-the-scenes” content, will keep followers interacting throughout the countdown.

🎯 Tips:

• Create a hashtag for the countdown to boost visibility.
• Share sneak peeks of the product with each post.
• Use polls or quizzes to engage the audience during the countdown.

6. Send post-launch follow-up emails

Post-launch emails are just as important as pre-launch campaigns. They provide an opportunity to thank early customers, gather feedback, and promote additional offers. A well-crafted post-launch email can also encourage customers to share their experiences on social media or leave reviews, helping you build trust and attract more buyers.

Including personalized recommendations based on previous purchases strengthens customer relationships and boosts retention. Post-launch emails also offer a chance to promote accessories, upgrades, or bundles related to the new product.

🎯 Tips:

• Include a survey or feedback form to gather insights.
• Offer referral bonuses to encourage word-of-mouth marketing.
• Promote related products or accessories in follow-up emails.

7. Host launch event or webinar

Launch events create excitement and offer an opportunity to demonstrate the product in real-time. Webinars are especially useful for B2B products, where live demos can showcase key features and answer customer questions. You can host these events online or in person, depending on your audience and product type. Incorporating giveaways, exclusive launch-day discounts, or interactive elements will keep participants engaged.

🎯 Tips:

• Promote the event via multiple channels like social media and email.
• Offer exclusive perks for attendees (e.g., discounts or gifts).
• Include a Q&A session to address audience queries.

8. Create dedicated product launch page

This dedicated page provides customers with everything they need to know – detailed descriptions, product features, images, pricing, customer testimonials, and a CTA to drive purchases or pre-orders – all in one place. A well-optimized launch page ensures visitors stay informed and interested, boosting the chances of conversion.

Moreover, it allows businesses to focus on SEO strategies by targeting relevant keywords, improving discoverability through organic search traffic.

🎯 Tips:

• Include high-quality product images and videos.
• Optimize the page for SEO to attract organic traffic.
• Add customer testimonials or early reviews to boost credibility.

💖 Elfsight recommendation: Learn how to embed a slider to display product images or features dynamically.

9. Involve influencers and brand ambassadors

Influencer and ambassador partnerships can dramatically expand the reach of your product launch. Influencers with an engaged following can introduce your product to new audiences, driving awareness and sales. Unboxing videos, live demonstrations, and honest reviews from trusted personalities generate authenticity, which resonates with consumers.

When selecting influencers, focus on those with audiences matching your target demographic for maximum impact.

🎯 Tips:

• Select influencers whose followers match your target audience.
• Provide influencers with exclusive first access to the product.
• Encourage them to share honest reviews or unboxing videos.

10. Offer pre-orders to generate early sales

Pre-orders allow customers to reserve the product before it officially launches. This strategy creates a sense of exclusivity, allowing customers to be among the first to own the product. Offering pre-order bonuses – like discounts or limited-edition accessories – boosts customer interest and helps you forecast inventory needs effectively.

The success of a pre-order campaign depends on clear communication. Be upfront about shipping dates, stock availability, and terms of purchase to manage customer expectations.

🎯 Tips:

• Offer special incentives for pre-orders (e.g., discounts or gifts).
• Communicate the estimated delivery date clearly.
• Promote the pre-order option across channels.

💖 Elfsight recommendation: Get started with adding a special button on the product page to drive pre-orders.

11. Create pre-launch teaser campaign

A pre-launch teaser campaign is essential for creating anticipation around your new product. It builds a sense of mystery and excitement, keeping your audience engaged and curious about what’s coming. Social media posts, newsletters, or short teaser videos are excellent ways to drop hints.

The key is to reveal just enough to generate interest but leave room for speculation. Businesses can encourage followers to guess what’s being launched by offering small rewards or early access to those who participate.

🎯 Tips:

• Use teaser videos or mystery graphics on social media.
• Announce the launch date without revealing too many details.
• Involve your audience by asking for guesses or feedback.

💖 Elfsight recommendation: Explore the steps to incorporate a countdown timer to add urgency to your teaser campaign.

12. Use announcement bar on your website

An Announcement Bar at the top of your website is one of the simplest yet most effective ways to share launch news. This bar can serve as the primary point of information, highlighting key details like launch dates, early access offers, or special discounts. It’s highly effective for increasing awareness since it stays at the top of every page on your website. It can also be used as a great tool for sharing limited-time offers or pre-order availability.

🎯 Tips:

• Highlight launch details, discounts, or free shipping offers.
• Link the announcement bar directly to the product page.
• Keep the message concise to ensure clarity.

13. Use popups for early bird discounts

Popups are a powerful tool for driving early sales. Offering exclusive discounts or incentives for early buyers encourages customers to take immediate action. These can be configured to appear when visitors land on the product page or after a specific time on your website.

Popups should be designed to complement the user experience rather than disrupt it. Well-timed popups that appear when visitors show intent (e.g., after viewing multiple pages or adding items to their cart) are more likely to convert. A/B testing different popup formats can help businesses determine the most effective design and messaging.

🎯 Tips:

• Ensure popups are well-timed and not intrusive.
• Offer limited-time discounts or free shipping for early purchases.
• A/B test different popup designs to find the most effective.

💖 Elfsight recommendation: Explore our blog post to learn how to create popups to talk about releases on your website.

14. Use banners for in-store promotions

If you have a physical store, banners are a tried-and-true method to announce new product launches. Eye-catching banners placed in key areas of your store, like windows, entrances, or checkout points, can attract attention and prompt visitors to inquire about the product. In addition, digital banners on your online store can serve a similar purpose, highlighting limited-time promotions or new arrivals.

🎯 Tips:

• Ensure the design aligns with your brand identity.
• Position banners in high-traffic areas of your store.
• Highlight limited-time offers or special bundles on the banners.

💖 Elfsight recommendation: Read our article to discover how to add banners and highlight new arrivals on your website page.

15. Display sales notifications to build social proof

Sales notifications show real-time updates of purchases made by other customers. This creates a sense of urgency and encourages visitors to act quickly, leveraging FOMO (Fear of Missing Out). Sales notifications also help new visitors feel more confident about their purchase decisions, especially if they see that others are already buying the product.

However, businesses should avoid overloading visitors with too many notifications, as this can become intrusive.

🎯 Tips:

• Display notifications sparingly to avoid overwhelming visitors.
• Highlight the most popular products to drive curiosity.
• Use personalized notifications where possible (e.g., “Anna from New York just bought…”).

💖 Elfsight recommendation: Discover how to integrate sales notifications to build social proof.

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