What Is a Reputation Management Tool
A reputation management software is a tool designed to help businesses monitor, manage, and improve their online reputation. They gather feedback from various platforms such as social media, review sites, and forums to track customer sentiment, manage reviews, and identify potential issues.
These utilities often offer features such as review monitoring, sentiment analysis, and automated responses, allowing businesses to proactively address concerns, build trust, and maintain a positive brand image. With the growing importance of online reputation, businesses want to stay competitive by ensuring their public perception.
Let’s see our top 12 online reputation management software that you can use for the benefit of your business.
Summary Table
| Tool Name | Best for | Key Features | Unique Selling Point |
|---|---|---|---|
| Elfsight All-in-One Review | Small to medium businesses with websites | Multi-platform review display, advanced customization | Highly customizable widgets |
| BirdEye | Multi-industry businesses of all sizes | Sentiment analysis, surveys, review aggregation | Comprehensive feedback tools |
| Podium | Local businesses and service providers | SMS-based review invitations, payments | Seamless text-based communication |
| Trustpilot | E-commerce and global brands | Review widgets, trust analytics | Global brand recognition |
| ReviewTrackers | Enterprise businesses and franchises | Aggregation from 100+ platforms | Extensive platform coverage |
| Sprout Social | Social media-driven brands | Social monitoring, sentiment analysis | Integration with social tools |
| Reputation.com | Enterprise-level organizations | Benchmarking, multi-platform reviews | Enterprise-grade analytics |
| Brand24 | Startups, SMEs, and agencies | Social monitoring, real-time alerts | In-depth sentiment analysis |
| NiceJob | Service-based businesses and agencies | Automated review generation, referrals | Simple, automation-focused features |
| Grade.us | Marketing agencies and freelancers | Email/SMS integrations, review marketing | Streamlined campaign tools |
| Appbot | App developers and SaaS companies | App store reviews, actionable insights | Focused on app feedback analysis |
| Google Reviews | Small to medium local businesses | Google feedback monitoring | Direct integration with Google |
1. Elfsight All-in-One Review Widget
The Elfsight All-in-One Review widget is a powerful tool that allows businesses to display reviews from multiple platforms, including Google, Facebook, and Yelp, directly on their website. It’s a user-friendly solution for adding a social proof element to online marketing efforts.
By centralizing reviews, the widget helps to build trust and can positively impact conversion rates. The widget offers extensive customization options, seamless integration, and real-time updates.
Key features
- Multi-platform integration. Display reviews from 30+ sources, including Google, Facebook, TripAdvisor, Yelp, and Amazon.
- Customizable layouts. Choose from six layouts (e.g., grid, slider, masonry) to match your website design.
- Advanced filtering & sorting. Filter reviews by keywords, star ratings, or author, and sort by most recent or random order.
- Responsive design. Optimized for both desktop and mobile viewing.
- Review summary display. Show aggregated ratings and review counts in the widget header or individual tabs.
- Customizable call-to-action. Encourage new reviews with a “Write a Review” button linked to your preferred platform.
- SEO benefits. Built-in schema markup for displaying ratings in Google search results.
- Translation support. Adapt text elements to match your audience’s language.
Pricing: The Elfsight All-in-One Reviews widget is available for free. There are also advanced plans with premium features, starting at $5 per month.
Something to consider: While the widget is highly customizable, businesses with very specific integration needs or a large volume of reviews may find the initial setup and filtering process somewhat time-consuming.
Overall, Elfsight’s review management tool is an excellent choice for businesses aiming to consolidate and display customer feedback from multiple sources on their website. Its flexibility and visual appeal make it a valuable asset for building trust and driving conversions.
2. BirdEye
BirdEye is a powerful reputation management platform designed to help businesses generate, manage, and promote customer reviews across multiple channels.
By centralizing communications and integrating features like messaging, surveys, and sentiment analysis, the service empowers businesses to understand and improve customer experiences. It also enhances online visibility through listings management and social media integrations, making it a versatile tool for maintaining a strong digital presence.
Key features
- Review management. Collect and manage reviews from over 200 platforms like Google and Facebook, respond from a centralized dashboard, and share reviews on social
- Insights & sentiment analysis. Use AI analytics tools to gain insights into customer feedback and benchmark performance against competitors.
- Automated response generation. Craft AI human-like responses to customer reviews and translate them into the client’s preferred language if it’s not English.
- Listings management. Maintain consistent business listings across platforms to improve SEO and online visibility.
- Social media integration: Share reviews and manage social posts to build trust and brand visibility.
- Survey tools. Collect detailed customer feedback through customizable surveys.
- Competitive benchmarking. Analyze competitors’ online reputation and adjust strategies to stand out.
Pricing: BirdEye offers tiered pricing based on features and business size, starting at approximately $299 per month. Enterprise pricing is custom-quoted based on specific needs.
Something to consider: While this review management software offers robust tools, its higher price point may not be suitable for smaller businesses with limited budgets. Additionally, learning the platform’s extensive features set might take a considerable amount of time.
In sum, BirdEye empowers businesses to enhance their customer experience and online reputation through a feature-rich platform. Its ability to unify communication channels and provide actionable insights makes it a valuable tool for maintaining a competitive edge in the digital landscape.
3. Podium
Podium is a cloud-based online reputation management platform designed to help businesses manage customer interactions, reviews, and payments through messaging. It simplifies how companies collect feedback, engage with clients, and build a digital reputation.
With tools to enhance visibility and streamline communication, this solution is particularly beneficial for businesses looking to optimize their online presence and customer relationships.
Key features
- Review management. Automates sending and responding to review requests to improve online ratings.
- All-in-one inbox. Centralizes customer interactions via SMS, email, and social media platforms.
- Variety of integrations. Connects seamlessly with 200+ business tools for enhanced functionality.
- Comprehensive reporting. Provides detailed tracking of total reviews received, with insights into specific sources and attribution
- AI reputation specialist. Leverages AI to handle customer queries and request reviews.
Pricing: Podium’s pricing typically starts at $399/month but varies depending on the number of features and integrations selected. Custom plans can be tailored for larger organizations or more complex needs.
Something to consider: While this reputation management software is robust, some users find its pricing to be on the higher side compared to similar platforms. Additionally, businesses with less reliance on online reviews or direct customer messaging may not fully benefit from all features.
Podium is an excellent solution for businesses looking to enhance their customer engagement and build a strong online presence through reviews and messaging tools. With its innovative features, this platform can be a valuable asset for growth-oriented companies in service-driven industries.
4. Trustpilot
Trustpilot is a leading review monitoring platform that enables businesses to collect, manage, and showcase feedback to build trust with their customers. This service is accessible to everyone, so it encourages transparency and credibility by allowing verified and invited reviews.
This website helps businesses improve their reputation, attract new customers, and enhance customer engagement through feedback analysis and public reviews.
Key features
- Review collection. Collect service, product, and location-specific reviews through automated or manual invitations.
- TrustScore & widgets. Build credibility with a TrustScore and display reviews on websites using customizable widgets.
- Response management. Companies can respond to clients publicly or privately, improving engagement and reputation.
- Review insights. Analyze customer feedback trends to identify areas for improvement.
- Transparency tools. Provide verified badges for businesses and automatic moderation to uphold review integrity.
Pricing: Trustpilot offers a free plan for basic review collection and visibility, with premium plans starting at $259. Pricing is tailored to business size and needs, and enterprise quotes are provided upon request.
Something to consider: While this service provides significant exposure and credibility, its open nature can result in unverified reviews that require manual moderation. Additionally, premium plans might be costly for smaller businesses.
All in all, Trustpilot is a powerful customer review software for businesses looking to leverage customer reviews for credibility and growth. Its transparent model supports trust-building, though businesses must actively manage reviews for the best results.
5. ReviewTrackers
ReviewTrackers is a reputation management platform designed to help businesses monitor, analyze, and respond to customer reviews from multiple sources in one centralized dashboard. It equips businesses with tools to turn reviews into actionable insights, enhancing customer satisfaction and operational efficiency.
With integrations for review collection, local SEO optimization, and competitive analysis, this service aims to improve the company’s online visibility and build strong brand reputations.
Key features
- Review aggregation. Collect reviews from over 100 sites and present them in a unified dashboard.
- Sentiment analysis. Use AI-driven insights to understand customer feedback and identify trends.
- Review monitoring. Get alerts for new reviews to engage with customer feedback promptly.
- Local SEO optimization. Improve search engine rankings with tools for managing local business listings.
- Custom review response templates. Save time with pre-set responses that can be personalized.
- Competitor benchmarking. Compare your brand’s reviews and ratings against competitors.
- Multi-location management. Manage feedback for businesses operating in multiple locations.
Pricing: Pricing for ReviewTrackers is based on the number of business locations and starts at $89 per one location. The more locations you need to add, the less will be the price per location (for example, for 500 locations the cost is $15 for each of them).
Something to consider: While this platform offers robust features, smaller businesses may find it overwhelming or too expensive due to its enterprise focus.
ReviewTrackers is a great choice for businesses looking to centralize and optimize their reputation management processes. By turning reviews into actionable insights, it enables companies to enhance customer loyalty and competitive positioning.
6. Sprout Social
Sprout Social is a comprehensive social media and reputation management platform that offers businesses the tools to control reviews, engage with customers, and track performance across multiple channels.
This software consolidates customer feedback from various platforms, allowing businesses to respond to reviews and analyze sentiment all in one place. It also includes advanced features like AI-driven response suggestions, making it especially effective for businesses with large, diverse customer bases.
Key features
- Review aggregation. Collects customer feedback from various platforms like Google, Facebook, Yelp, and TripAdvisor in one place.
- Sentiment analysis. Uses AI to analyze the tone of reviews and understand client emotions and opinions about your business.
- Multi-location management. Easily manage reviews for businesses with several locations, ensuring consistent communication strategies across branches.
- Customizable alerts & templates. Set up automatic notifications for new reviews and use templated responses to quickly reply to common inquiries.
- Competitive intelligence. The service monitors competitor reviews to help businesses stay informed about industry trends and identify areas for improvement.
- Reporting and analytics. Provides in-depth reports and trend analysis to inform strategic decisions and improve customer satisfaction.
Pricing: There is a free trial, after which pricing starts at $199 per month for the Standard plan. More advanced plans, which include additional features such as enhanced reporting and team collaboration tools, are available at higher tiers.
Something to consider: One thing to consider with this online reputation management system is its relatively high pricing. Additionally, while the platform is feature-rich, its complexity can pose a challenge for users without dedicated training or support.
Nevertheless, Sprout Social is an excellent pick for companies looking for a powerful and scalable review management tool, especially those operating in multiple locations. Its comprehensive features and analytics can help businesses streamline their review process and enhance customer satisfaction.
7. Reputation.com
Reputation.com is an all-in-one reputation management platform that helps companies monitor online reviews and improve their digital presence by managing customer feedback across multiple channels.
This platform is ideal for businesses looking to consolidate customer feedback and turn it into actionable insights. It provides powerful tools to increase review volume, enhance visibility, and improve customer trust.
Key features
- Review booster. Simplifies the process of collecting customer reviews and enhances the visibility of positive feedback on Google and other platforms.
- Customer feedback insights. Gathers and analyzes feedback from customers to help businesses make informed decisions about products and services.
- Multi-channel integration. Supports review management across multiple sites like Google and TripAdvisor, ensuring broad online visibility.
- Automated review requests. Sends automated requests for reviews via email or SMS to ensure consistent feedback collection from customers.
- Centralized dashboard. A unified interface for monitoring, responding to, and analyzing reviews across all channels.
Pricing: Reputation.com offers custom pricing based on the business size and specific needs, which start at around $300 per month. Interested users should reach out to the sales team for a tailored quote.
Something to consider: While this online review management software offers a comprehensive set of tools, it can be complex for new users, requiring time for setup and learning. Additionally, some businesses may find the pricing policy confusing.
Overall, Reputation.com is a powerful asset for businesses looking to manage their online reviews at scale. However, its complexity and cost might be more suited to mid-sized to larger organizations with specific needs.
8. Brand24
Brand24 is a powerful media online brand reputation monitoring and management tool that helps businesses track company mentions across the web.
With AI-driven insights, the service provides real-time alerts for any significant changes in the volume or sentiment of mentions, allowing businesses to react promptly. Its focus on social media, blogs, and news outlets makes it ideal to track online presence and measure the effectiveness of reputation management efforts.
Key features
- Sentiment analysis. Identifies the overall sentiment of mentions, categorizing them as positive, neutral, or negative and helping businesses understand customer feelings towards their brand.
- Topic & trend analysis. Helps users identify what their audience is talking about, including trends and key topics.
- Influencer tracking. Shows what influencers are talking about your brand to help businesses engage with key figures in the industry.
- Custom alerts. Users can set up alerts for new mentions or significant changes in sentiment or volume of mentions.
- Competitive benchmarking: Allows businesses to compare their reputation with competitors and adjust the strategies as needed.
- Advanced filtering & export. Refine social listening with precise filters and export data for detailed analysis.
Pricing: The plans start at $119 per month for the “Individual” package. Other available plans include Team, Pro, and Enterprise options, each offering different features and limits.
Something to consider: The review management platform’s features are best suited for extensive coverage across various media platforms. However, users may find the pricing for advanced features a bit steep for smaller organizations or those with limited resources.
In sum, Brand24 is a solid reputation management tool for businesses seeking real-time media monitoring and actionable insights. Its AI-driven features and comprehensive analysis options make it an excellent resource to help stay on top of the brand’s online presence.
9. NiceJob
NiceJob is a user-friendly online reputation monitoring and marketing tool designed to help businesses generate more reviews, improve customer referrals, and enhance their brand presence.
The platform simplifies the process of collecting and showcasing customer feedback, while offering tools for automating referral campaigns and maintaining a polished online image. It also integrates with various CRM systems and apps, making it versatile for small to medium-sized businesses.
Key features
- Automated campaigns. Helps automate review and referral campaigns to maximize customer engagement.
- Platform Integration. Offers integration with Google Business Profile, Facebook, Yelp, and other platforms for seamless review collection.
- Social proof widgets. Allows businesses to display social proof through Engage Pop-ups, Trust Badges, and Stories.
- Performance insights. Provides a real-time dashboard to track campaign performance and ROI.
- Data management. Integrates with CRM systems and apps for streamlined customer data handling.
- Repeat business support. Supports repeat business with automated booking reminders and follow-up messages.
Pricing: The “Grow” plan is $75 per month with the free trial available. Other plans, such as Grow + Sites and enterprise solutions, cater to additional needs.
Something to consider: While this reputation management software is powerful for generating and automating reviews, its higher-tier plans may feel costly for companies that don’t require website management services or extensive customizations.
In general, NiceJob offers an intuitive platform for businesses aiming to build a strong online presence through reviews and referrals. Its automation features and seamless integrations make it a valuable tool for scaling customer engagement and building trust.
10. Grade.us
Grade.us is a review management platform designed to help businesses collect, monitor, and leverage customer reviews across multiple channels.
With a user-friendly interface and robust analytics, the service empowers businesses to build and maintain a strong online reputation. It streamlines the process of gathering feedback and turning satisfied customers into brand advocates through automated email and text campaigns.
Key features
- Automates review requests. Helps collect more reviews via email and SMS campaigns tailored to target audiences.
- Multi-channel review management. Offers tools to manage reviews across platforms like Google, Facebook, and Yelp.
- White-label branding. Allows agencies to customize the platform with their own branding for client use.
- Customizable landing pages. Provides branded landing pages to guide customers to review sites.
- Review monitoring. Tracks reviews in real-time to alert businesses to new feedback.
- Reporting tools. Delivers insightful analytics on review performance to inform reputation strategies.
- Third-party integration. Integrates with CRM systems and marketing tools for seamless operations.
Pricing: Grade.us pricing starts at $110 per month for the Professional plan for one location. Other plans, such as the Agency and Enterprise tiers, offer advanced features for larger operations.
Something to consider: This brand reputation monitoring tool might offer extensive customization and automation, but smaller businesses or those with limited budgets might find the starting price steep compared to similar review solutions.
Grade.us stands out as a feature-rich solution for managing and improving online reviews, making it a valuable tool for businesses and agencies alike. Its robust automation and integration capabilities ensure users can efficiently manage their online reviews and maximize customer engagement.
11. Appbot
Appbot is an AI-driven review management platform that specializes in collecting app store reviews and feedback, turning user sentiments into actionable insights.
The service is designed to enhance feedback analysis with tools for keyword tracking and reporting. It simplifies understanding user feelings by breaking down reviews into actionable strategies, enabling businesses to improve their apps and customer experience.
Key features
- Sentiment analysis. Categorizes feedback into positive, neutral, or negative to gauge user sentiment.
- Customizable reporting. Generates reports and dashboards tailored to specific needs.
- Keyword tracking. Highlights frequently mentioned terms to identify trends and pain points.
- Feedback consolidation. Collects feedback from multiple app stores, including reviews on Google Play and Apple App Store, in one dashboard.
- Third-party integration. Supports integrations with Slack, Zapier, and other platforms for seamless workflow.
- Team collaboration. Allows teams to collaborate and assign tasks directly based on feedback.
- Topic detection. Groups reviews by themes to provide a clear understanding of recurring issues or praise.
Pricing: Appbot’s pricing starts at $39 per month for the Starter plan, with higher tiers such as the Growth, Enterprise, and Custom plans offering expanded features and capacities.
Something to сonsider: While this reputation monitoring software excels in analyzing app reviews, it may not be suitable for businesses that rely heavily on non-app-related feedback sources, as its primary focus is on app store reviews.
Appbot is an excellent tool for software developing companies seeking to enhance their offerings through in-depth feedback analysis. The intuitive design and integrations make it a valuable asset for improving user satisfaction and streamlining product enhancement.
12. Google Reviews
Google Reviews is a critical online reputation monitoring and management tool as it provides businesses with direct customer feedback and impacts local search rankings. Responding to reviews directly on Google builds trust and improves visibility.
These reviews are prominently displayed on Google Search and Google Maps, making them an essential component of a business’s online reputation. With billions of searches performed on Google daily, maintaining positive reviews on this platform is critical for any company.
Key features
- Visibility. Reviews appear on Google Search and Maps, increasing exposure to potential customers.
- Customer feedback. Allows customers to leave text, star ratings, and even photos of their experiences.
- Easy access. Customers can easily leave reviews directly from Google Search, Maps, or Google’s review platform.
- Responding to reviews. Businesses can reply to reviews, offering a chance to engage with customers and resolve issues.
- Review moderation. Google offers reporting tools to help businesses address inappropriate or fake reviews.
- Analytics. Provides insights into customer satisfaction and engagement based on review data.
Pricing: There are no costs associated with receiving or responding to reviews, though businesses can choose to pay for advertisements or enhanced local business listings through Google Ads.
Something to consider: While the Google Review management tool is helpful for improving your business’s reputation, it relies on organic customer feedback, meaning you have little control over what people say. Negative reviews can significantly affect your rating, and managing them requires timely responses and proactive engagement.
In summary, Google Reviews is an essential reputation management tool thanks to its high visibility and user-friendly platform. By engaging with customers, businesses can foster a positive online reputation and improve their local SEO.
How to Choose the Best Reputation Management Software
When selecting the best reputation management software, it’s important to evaluate the following criteria:
- Ease of use and setup. Choose a tool with an intuitive interface that simplifies review management and feedback tracking. The software should be easy to set up and navigate, ensuring that your team can quickly access and respond to customer feedback.
- Integration capabilities. Ensure the software can integrate with the systems you already use, such as your CRM, social media platforms, or email marketing tools. This integration helps streamline workflows and enables centralized management of customer interactions across different platforms.
- Review monitoring and response management. A key feature of reputation management software is the ability to track online reviews across multiple platforms and respond to them in a timely manner. Look for tools that allow for efficient monitoring of customer feedback and offer direct communication channels to engage with reviewers.
- Reporting and analytics. The ability to analyze customer sentiment and track trends over time is crucial for improving your reputation. Choose software that provides detailed analytics and reporting features, which can help you make data-driven decisions and measure the effectiveness of your reputation management efforts.
- Customer support and service. It’s essential to have access to responsive customer support in case you encounter any issues or need assistance. Look for tools that offer comprehensive customer service, including training resources, onboarding help, and timely assistance to ensure you can make the most of the software’s features.
By focusing on these criteria, you can choose the best reputation management software that aligns with your business needs and enhances your online presence.
FAQ
How to handle negative or false reviews?
What is digital reputation?
How to build up a reputation as a new company?
Building a reputation as a new company takes time, but there are strategies to establish trust quickly. Focus on delivering excellent service and engaging with customers positively both online and offline. Some strategies to consider:
- Encourage happy customers to leave reviews
- Be active on social media and share customer stories
- Resolve issues promptly and professionally when problems arise
- Offer promotions or incentives to attract initial feedback
- Leverage user-generated content to showcase your value
How do online reviews impact a business's reputation?
How do I track my business’s online reputation?
Conclusion
Choosing the best reputation management software depends on your business’s specific needs, such as the type of feedback you need to manage, the size of your operation, and the platforms you use.
Whether you’re a small local business looking for easy-to-use review monitoring or a large enterprise needing advanced sentiment analysis, there are tools suited to every requirement. By understanding the features and benefits, you can select the best tool to protect and enhance your brand’s online reputation.
