How to Add a Discount Code on Squarespace

Discounts are a proven strategy for increasing sales, attracting new customers, and encouraging repeat purchases. Whether you're launching a seasonal sale, rewarding loyal customers, or trying to boost conversions, Squarespace provides built-in tools to create and manage discount codes effectively.

By understanding how to properly set up and optimize discounts, you can maximize the impact of your promotions while maintaining a healthy profit margin. This guide will take you through the entire process, from creating your first discount code to leveraging advanced strategies for better results.

Creating Your First Squarespace Discount Code

Before you start offering discounts, it's essential to set them up correctly within Squarespace’s dashboard. The platform provides flexible options that allow you to create customized promo codes tailored to your business needs. Whether you want to offer a percentage discount, a fixed amount off, free shipping, or a limited-time sale, the setup process remains straightforward.

Follow these steps to create your first discount code in Squarespace:

1. Log in to your Squarespace account and go to your website's dashboard.
2. Navigate to Commerce > Discounts (or Marketing > Promotions in some versions).
3. Click Create Discount to start setting up your new promotion.
4. Choose the discount type:
   • Percentage Discount – A flexible option for storewide sales or product-specific deals (e.g., 20% off all orders).
   • Fixed Amount Discount – A direct discount (e.g., $10 off purchases over $50).
   • Free Shipping – A popular incentive to reduce cart abandonment.
   • Limited-Time Sale – A temporary price reduction without requiring a code.
5. Enter a unique discount code, such as SUMMER20 or WELCOME10.
6. Define discount rules, including eligible products, order minimums, and expiration dates.
7. Click Save to activate the discount code.

Applying Discount Codes at Checkout

Once your discount code is active, customers need a seamless way to apply it during checkout. Fortunately, Squarespace automatically integrates a discount code field within the checkout process. When shoppers enter a valid code, the corresponding discount is immediately applied to their total, making the process hassle-free.

To ensure a smooth customer experience, consider adding a visible promo banner on your website to inform users about ongoing discounts. You can also display the discount code in product descriptions or use pop-ups to remind visitors before they complete their purchase.

Managing Discounts for Your Online Store

Effectively managing your discounts is just as important as creating them. Squarespace provides essential tools to help track discount performance, enforce usage limits, and prevent abuse. Proper discount management ensures that promotions contribute to revenue growth without negatively impacting your profit margins.

Here’s what you can do with Squarespace’s discount management features:

• Monitor how often a discount code has been used and its impact on sales.
• Limit the number of redemptions per customer or per promotion.
• Apply discounts only to specific products, collections, or order minimums.
• Set automatic expiration dates to control promotional timelines.

Tracking the effectiveness of your promotions allows you to refine future discount strategies. If certain discounts are overused or not yielding profitable results, adjusting the discount structure can help maintain balance between customer engagement and revenue.

Optimizing Sales with Promo Codes

Not all discounts are created equal. Using a strategic approach can help you drive more sales while keeping your brand image intact. Instead of applying generic discounts, consider targeted promotions that align with customer behavior and business objectives.

• Limited-Time Deals: Encourage urgency by setting short expiration dates (e.g., “Offer ends in 48 hours!”).
• Targeted Promotions: Offer special discounts to newsletter subscribers, repeat buyers, or first-time customers.
• Seasonal Sales: Plan your discounts around major holidays, shopping events, or your business’s peak seasons.
• Bundle Discounts: Increase average order value by offering discounts on product bundles (e.g., “Buy 2, Get 1 Free”).

Best Practices for Website Discounts

While discounts can drive conversions, they should be used strategically to avoid devaluing your products or harming long-term profitability. Here are some best practices:

• Clearly Communicate Terms: Always specify discount conditions to avoid confusion or customer frustration.
• Promote Discounts Across Multiple Channels: Use email campaigns, social media, and website banners to spread the word.
• Monitor Redemption Rates: Regularly check discount usage to identify what works best for your audience.
• Avoid Excessive Discounting: Frequent discounts may lead customers to expect constant sales, reducing the perceived value of your products.

Enhancing User Experience with Discounts

Discounts are not just about lowering prices; they play a key role in enhancing customer satisfaction. Offering thoughtful, personalized discounts can make customers feel valued and appreciated.

Some ways to improve user experience with discounts include:

• Exclusive Loyalty Rewards: Offer special discounts to customers who frequently shop with you.
• Birthday Discounts: Send personalized promo codes to customers during their birthday month.
• First-Time Purchase Offers: Encourage new customers to place an order with a one-time welcome discount.
• Referral Discounts: Reward customers who refer friends with a discount on their next order.

Automating Discounts for Your Website

For larger online stores, manually managing discount codes can be time-consuming. Automating your promotions helps streamline processes while ensuring customers receive relevant offers at the right time. Squarespace integrates with third-party tools like Zapier and email marketing software, allowing you to set up automated discount triggers.

Examples of automation include:

• Automatically applying discounts for specific customer groups.
• Triggering discounts based on cart value or purchase history.
• Setting up recurring sales or limited-time offers without manual intervention.

Useful Links

Creating Discounts – Official Squarespace guide on setting up various types of discounts, including percentage off, fixed amount off, and free shipping.

Managing Discounts – Learn how to edit, monitor, and manage your store's discounts effectively using Squarespace's built-in tools.

Using Discount Codes – Detailed instructions on how customers can apply discount codes during checkout and how to ensure the process is seamless.

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Conclusion

Using discounts effectively in Squarespace requires more than just creating promo codes. By strategically managing, promoting, and tracking your discounts, you can drive sales while maintaining profitability. Implementing best practices and leveraging automation can further enhance your marketing strategy, ensuring discounts work in your favor rather than becoming a loss leader. With a thoughtful approach, discounts can serve as a powerful tool to grow your business and build customer loyalty.