Google Review Link & QR Code Generator

Google wants you to ask customers for reviews. It even gives every Business Profile a review link and QR code for that. What it doesn’t allow is steering the result. Reviews that break the rules get removed, and Google can also restrict your profile: block new reviews for a while, hide existing ones, or show customers a warning that fake reviews were removed.

• Ask everyone, not only happy customers. Google’s fake engagement policy says businesses must not selectively ask for positive reviews or discourage negative ones. Sending the link only to customers who said they were satisfied (“review gating”) is exactly that.

• No rewards for reviews. Discounts, free products, gifts, prize draws or payment in exchange for a review are not allowed. The same goes for paying someone to change or remove a negative review. See Tips to get more reviews.

• No fake reviews. Don’t write reviews yourself, post them from several accounts, or buy them. Every review must reflect a real experience.

• No reviews from your own team. The policy bans reviews written with a conflict of interest, which includes current or former employees, contractors, family and competitors.

• No pressure, no script. Don’t require or pressure customers to leave a review while they’re still at your place, and don’t ask for specific content, such as mentioning a staff member by name.

• No review quotas for staff. Google’s policy says businesses shouldn’t ask staff to collect a certain number of reviews or reviews with specific content.

What’s fine: asking every customer in the same neutral way, reminding them once, and making it easy with a direct link or QR code.

Ask while the visit is still fresh, and put the link where customers already look.

• Receipts and invoices. Print the QR code at the bottom, or add the link to email receipts.

• Thank-you and follow-up emails. One short line and the link after an order, a booking or a finished job.

• Your email signature. Every reply to a customer becomes a quiet reminder.

• Your website. A “Review us on Google” button on the contact page, the order confirmation page or the footer.

• Messengers. Send the link at the end of a WhatsApp, SMS or Facebook Messenger conversation once the question is solved.

• Checkout. Show the QR code next to the till or card reader, where people wait anyway.

• Table tents and counters. Cafés, salons and clinics can place a small QR card on tables or at reception. Let people scan it if they want to; don’t ask them to review on the spot.

• Posters and packaging. A QR code by the exit, inside a delivery box or on a product insert.

Customers need a Google Account to post a review, so they may be asked to sign in first.

1. 1.

   Find your business

   Copy its ID from Google’s Place ID Finder, or the review link from your Business Profile.

2. 2.

   Get the link and QR code

   Paste it; the link, the QR code and the messages appear at once.

3. 3.

   Share it

   Send the link after a purchase, add it to your email signature, and put the QR code on your counter.