Ways to add video to Shopify
- Add a video section to a page
Go to Online Store → Themes → Customize. Many themes have a Video section: add it and paste a YouTube or Vimeo link, or upload a file.
- Add video to a product page
In Products, open a product and drag a video file into Media, or add a YouTube/Vimeo URL as external media. It appears in the product gallery.
- Use Custom Liquid for embed code
In the theme editor add a Custom Liquid section to any template and paste an iframe or widget code.
- Homepage video banner
Themes like Dawn include a Video banner or Hero video section; upload a short, muted, looping clip.
Where video sells best in a Shopify store
- Product pages — demos, sizing and how-to videos next to the add-to-cart button.
- Homepage — a short video banner and a row of bestseller videos.
- Collection pages — a video row that sets the mood.
- UGC — customer TikToks and Reels as social proof.
Shoppable video on Shopify
Product media shows one video per product. To show several videos and send viewers straight to the product, use a video gallery with a product card call-to-action after each video.
Add a product video carousel with a product card after each video — via a Custom Liquid section.
Try Elfsight Video Gallery →Add a video gallery to Shopify with Elfsight
- Open the theme editor
In Shopify admin go to Sales Channels → Online Store and click Customize. Pick the page in the dropdown at the top.
- Add a Custom Liquid section
Click Add section → Custom Liquid (Online Store 2.0 themes). On vintage themes use Custom Content → Add block → Custom HTML and set container width to 100%.
- Paste the code and save
Paste the installation code, adjust color scheme and paddings if needed, and click Save.
Product pages: paste the code into the product description’s HTML view (the </> icon) for one product, or into Edit code → Sections → main-product.liquid to show it on every product page.
Full guide with screenshots: Adding Elfsight widget to Shopify ↗ · Prefer not to do it yourself? Request free installation ↗
Frequently asked questions
How do I embed a video in Shopify?
To embed a video in Shopify, add it to product media, use a Video section in the theme editor, or paste an embed or gallery code into a Custom Liquid section.
How do I add a video to a Shopify product page?
Drag the video into the product’s Media section, or add a Custom Liquid section to the product template and paste an embed or widget code.
How do I add a video banner on the Shopify homepage?
Use your theme’s Video or Video banner section in Online Store → Themes → Customize.
Can I embed YouTube videos in Shopify?
Yes — as product media (external URL), in a Video section, or via Custom Liquid.
What’s the best Shopify app for video?
See our comparison of Shopify video apps.