Popups have become an essential tool for WordPress website owners looking to boost user engagement, capture leads, and drive conversions. Whether you’re looking to grow your email list, promote special offers, or guide visitors toward specific actions, popups offer a direct and effective way to communicate with your audience.
From exit-intent designed to reduce bounce rates to email opt-ins popups that help build subscriber lists, there’s a wide variety of popup styles available for different purposes.
There are many popup plugins available on the market. Choosing the right one can be a game changer in terms of enhancing your website’s performance and user engagement.
How to Pick a WordPress Popup Plugin
When selecting the best WordPress popup plugin for your needs, there are several key factors you need to consider:
- Ease of use. Look for a plugin with a user-friendly interface that will allow you to create a popup quickly even if you’ve never done it before.
- Customization options. The ability to fully customize the design and layout of your popups to match your site’s branding is crucial.
- Targeting capabilities. Advanced targeting options, such as exit-intent, page-level targeting, or behavior-based triggers, help you show the right popups to the right audience at the right time.
- Responsiveness. Ensure the plugin creates mobile-friendly popups that look great on any device.
- Integrations. Check if the plugin integrates with your preferred email marketing service or other third-party tools.
- Pricing. Consider both free and premium options based on your budget, paying attention to which features are included in each plan.
In this article, we’ll be reviewing the top 10 WordPress popup plugins to help you find the perfect solution for your website.
10 Best WordPress Popup Plugins: Overview
| Plugin | Customization Options | Targeting Capabilities | Integrations | Pricing |
|---|---|---|---|---|
| Elfsight Popup plugin | Highly customizable, with multiple popup types | Exit-intent, scroll-trigger, time-delay, advanced targeting | Integrates with email services, analytics, and CRM | Free plan available, premium starts at $5/month |
| OptinMonster | Advanced customization with a wide range of design options | Exit-intent, behavior-based triggers, geo-location targeting | Extensive integrations with email marketing and all major CRMs | Premium pricing starts at $16/month |
| Thrive Leads | Highly customizable with many form types | Advanced targeting, A/B testing, smart links | Integrates with email marketing platforms like MailChimp | One-time fee starting at $97/year |
| Popup Maker | High level of customization | Advanced targeting with custom triggers and conditions | Integrates with WooCommerce, Contact Form 7, and others | Free version available, premium add-ons priced separately |
| Bloom | Good design options but limited customizability compared to others | Basic targeting (time-delay, scroll, etc.) | Integrates with 19+ email marketing platforms | Part of Elegant Themes membership, $89/year |
| Ninja Popups | Highly customizable, includes animations | Exit-intent, page-level targeting, time-based triggers | Integrates with most major email marketing platforms | One-time fee of $27 (premium only) |
| BDOW! (Sumo) | Good customization but limited in the free version | Basic targeting like scroll and time-delay triggers | Integrates with email services, Google Analytics | Free plan available, premium starts at $12/month |
| TrustPulse | Limited to social proof notification popups | Basic targeting, such as page-level targeting and real-time activity triggers | Integrates with WooCommerce, Shopify, and email services | Free version available, premium starts at $9/month |
| Icegram | Basic customization in the free version, advanced in premium | Basic targeting (time-delay, scroll, exit-intent) | Integrates with Mailchimp, AWeber, and others | Free plan, premium starts at $97/year |
| PopupAlly | Limited customization options | Basic targeting, exit-intent, scroll, and time-based triggers | Integrates with email platforms like MailChimp, ConvertKit | Free plan available, premium starts at $99/year |
1. Elfsight Popup Plugin
The Elfsight Popup plugin for WordPress is a highly versatile and user-friendly tool that allows website owners to create beautiful, functional popups with ease. Its drag-and-drop interface makes it simple for beginners, while advanced targeting options and customization features make it suitable for more experienced users as well.
Key Features:
- Provides 100+ WordPress popup templates.
- Supports exit-intent, time-delayed, and scroll-triggered popups.
- Advanced targeting options, such as location and device-based triggers.
- Seamless integration with email services and analytics tools.
- Customizable designs to match any branding needs.
Elfsight’s simplicity and robust functionality make it a great option for website owners who want to improve user engagement and conversions without needing technical skills.
Try creating your WordPress popup plugin with our free editor!
2. OptinMonster
OptinMonster is a popular WordPress popup plugin known for its powerful targeting and segmentation capabilities. Designed with marketers in mind, it offers a variety of features like behavior-based triggers, A/B testing, and detailed analytics to maximize conversions.
Key Features:
- Advanced targeting including exit-intent, geo-location, and behavior triggers.
- Built-in A/B testing for optimizing campaigns.
- Integration with popular email marketing services and CRMs.
- Customizable templates for various popup types.
OptinMonster is a great choice for those who want to leverage highly specific targeting to show the right message at the right time to their audience, helping to increase conversions and grow email lists.
Keep in mind that there’s no free trial or demo available to try the plugin before you purchase it.
3. Thrive Leads
Thrive Leads is a powerful lead generation plugin for WordPress, offering a wide range of tools. It allows you to create and customize popups, opt-in forms, and more. The main purpose of this plugin is to build and grow email lists through targeted popups.
Key Features:
- Advanced targeting with page-level triggers and smart links.
- A/B testing and reporting features for optimization.
- Customizable templates for different form types.
- Integration with most major email marketing services.
Thrive Leads is the go-to tool for those looking to maximize email list growth and conversion rates. Its advanced targeting and testing capabilities make it ideal for professional marketers.
This WordPress popup plugin comes as a part of a suit, so to use it, you’ll have to get other products that come with it.
4. Popup Maker
Popup Maker offers one of the most flexible and customizable popup experiences for WordPress users. It supports a wide variety of popup types, including opt-ins, modal popups, and WooCommerce integration, giving you complete control over your popup campaigns.
Key Features:
- Deep customization with various triggers and conditions.
- Supports multiple popup types, including opt-ins and WooCommerce popups.
- Advanced targeting with specific page and user behavior triggers.
- Integration with Contact Form 7, WooCommerce, and more.
While Popup Maker has a slight learning curve for beginners, its flexibility makes it perfect for those who need more control over their popup functionality and design.
5. Bloom
Bloom, from Elegant Themes, is designed for users who prioritize aesthetically pleasing popups. It comes with a wide variety of pre-designed templates and form types, making it easy to create beautiful email opt-ins. However, the plugin lacks some of the advanced targeting options of other plugins.
Key Features:
- Multiple form types, including popups, inline forms, and fly-ins.
- Basic targeting options like scroll, exit-intent, and time delay.
- Integration with popular email marketing platforms.
Bloom is an ideal solution for users who want beautiful, eye-catching popups without needing too many advanced targeting features or complex setups.
6. Ninja Popups
Ninja Popups combines ease of use with great customization options, including engaging animations that can help draw attention to your popups. This plugin is a premium-only option but offers a solid set of features for creating attractive and effective popups.
Key Features:
- Drag-and-drop editor with a variety of customizable templates.
- Support for animated popups for increased engagement.
- Exit-intent, page-level, and time-based triggers.
- Integration with most major email marketing platforms.
Ninja Popups is perfect for users who want to make visually engaging popups with animations to grab user attention, especially for websites focused on boosting conversions and engagement.
7. BDOW!
BDOW! (formerly Sumo) popup plugin is part of a larger marketing suite that includes email capture, social sharing, and analytics tools. It’s a good option for users who need more than popups and are looking for an all-in-one solution.
Key Features:
- Popups with basic customization and trigger options.
- Part of a broader marketing suite including email capture and social sharing.
- Integrates with Google Analytics and major email platforms.
This marketing toolkit makes it great for users who need a more all-encompassing solution beyond just popups. However, its free plan is somewhat limited in features compared to other tools.
8. TrustPulse
TrustPulse is a unique plugin focused on social proof notifications rather than traditional popups. It displays real-time user activity on your site to encourage more conversions and build trust.
Key Features:
- Real-time social proof notifications.
- Page-level targeting for specific notifications.
- Integrates with WooCommerce, Shopify, and more.
TrustPulse is excellent for eCommerce websites or any business that wants to leverage social proof to boost trust and credibility, showing potential customers how others are interacting with your products or services.
9. Icegram
Icegram is a budget-friendly popup plugin that offers basic functionality for free, with more advanced features available in its premium version. It’s a great option for beginners who need a straightforward WordPress popup plugin without extra costs.
Key Features:
- Supports basic popup and opt-in forms.
- Simple triggers like time-delay, scroll, and exit-intent.
- Integration with email marketing platforms like MailChimp and AWeber.
Icegram is a solid choice for those who want a simple popup without breaking the bank. However, it does lack some of the advanced targeting options available in more expensive plugins.
10. PopupAlly
PopupAlly is a straightforward and user-friendly popup plugin, designed for beginners. It’s perfect for those who don’t need extensive customization but want effective popups for capturing emails and leads.
Key Features:
- Basic targeting options, such as exit-intent and time-delay triggers.
- Integration with popular email marketing services like MailChimp.
- Free version available, with premium upgrades for more features.
PopupAlly is an ideal solution for users looking for a no-fuss, beginner-friendly popup plugin that’s quick to set up and easy to use.
Conclusion
Choosing the best WordPress popup plugin can significantly impact your website’s performance, so it’s important to evaluate your specific needs and preferences.
- Elfsight Popup: Best overall for its balance between ease of use, powerful features, customizability, and affordable pricing. Great for all types of users.
- OptinMonster: One of the most powerful plugins for advanced marketers with excellent targeting options, but it comes at a higher price.
- Thrive Leads: Highly customizable with great targeting, but a steeper learning curve. Ideal for advanced users who need detailed lead generation tools.
- Popup Maker: Extremely flexible with advanced features, but it can require some learning for deep customization. Great for users wanting control over their popups.
- Bloom: Excellent for those who prefer beautiful designs and use Elegant Themes, but lacks advanced targeting options.
- Ninja Popups: Highly customizable and user-friendly, but it’s a paid-only option.
- Sumo: Good for users looking for a broader marketing suite, though the free plan is somewhat limited.
- TrustPulse: Great for leveraging social proof popups but limited for users needing traditional popup options.
- Icegram: Solid free option for beginners, but lacks the advanced features found in more premium tools.
- PopupAlly: Simple and easy to use but lacks the depth and flexibility of other plugins, making it ideal for beginners who want straightforward popups.
Ultimately, selecting the right popup plugin depends on your specific goals and the unique needs of your website. By considering the key features and advantages of each option, you can make an informed decision that enhances your user engagement and drives conversions.
Endnote
If you have any questions or would like to receive some help, feel free to check out these available sources:
- Help Center. Visit the extensive knowledge base of relevant blog posts or contact the Support Team for additional help.
- Elfsight Community. Engage in conversations with like-minded fellow users and stay always up to date with daily updates.
- Wishlist. Submit your best ideas and share some suggestions on how Elfsight can improve products.
Create the ideal Popup widget for your WordPress website and drive your business to success!
