How to Promote Your Company's LinkedIn Profile

15 Best Tricks on How to Promote Your Website Company’s LinkedIn Profile

LinkedIn is a powerful platform for professional networking and brand visibility. If you want to increase your company’s presence and attract new followers, leveraging your website is a great way to direct more traffic to your profile.

Let’s explore 15 ways to boost your LinkedIn followers, including both general tactics and ways to use Elfsight widgets to enhance your efforts.

1. Optimize your LinkedIn profile

Your LinkedIn profile is the face of your company on one of the most important social platforms for professionals. A complete and professional profile will not only make a strong first impression but also ensure potential followers can easily understand who you are, what you do, and how they can benefit from connecting with you.

🎯 Tips:

• Use a professional company logo as your profile picture.
• Write a compelling company description that highlights your mission and services.
• Include relevant keywords that your target audience might use when searching.

2. Regularly share engaging content

To keep your LinkedIn profile active and visible, sharing valuable content consistently is key. By regularly posting, you keep your followers engaged and increase your chances of being discovered by new potential followers.

🎯 Tips:

• Post at least once a week, but don’t overdo it. Quality is more important than quantity.
• Use a mix of media, including images, videos, and polls.
• Encourage conversation by asking questions and responding to comments.

3. Utilize LinkedIn’s native video feature

Videos are one of the most engaging content formats on LinkedIn. They not only attract more views but also provide a personal touch that text-based content can’t match. Whether it’s a product demo, behind-the-scenes footage, or an educational piece, they have the power to leave a lasting impression.

🎯 Tips:

• Keep videos short, around 1-2 minutes, for higher engagement.
• Add subtitles for accessibility and to cater to users who watch videos without sound.
• Include a strong call-to-action, encouraging viewers to follow your profile.

4. Leverage LinkedIn’s article feature

LinkedIn’s native article publishing platform is a powerful tool for establishing your company as a thought leader in your industry. Publishing long-form content directly on LinkedIn can boost your visibility, attract followers, and enhance your reputation as an expert.

🎯 Tips:

• Write informative articles on topics relevant to your audience.
• Add visuals and include actionable takeaways in your content.
• Include links to your website or LinkedIn profile to drive traffic.

5. Encourage employee advocacy

When your employees share your company’s content on their own LinkedIn profiles, it helps amplify your reach and authenticity. People trust content shared by individuals over content posted by brands, so employee advocacy is a great way to humanize your company.

🎯 Tips:

• Share pre-approved content that employees can easily repost.
• Highlight employees’ achievements and stories to humanize your brand.
• Recognize and reward employees who actively engage on LinkedIn.

6. Cross-promote your LinkedIn on other channels

Promoting your profile outside of LinkedIn itself is a smart way to attract new followers. If your website visitors or social media followers aren’t aware of your LinkedIn presence, you’re missing out on potential followers who could be interested in connecting with you.

🎯 Tips:

• Add a “Follow Us on LinkedIn” button or banner on your website.
• Include your LinkedIn link in your email signature.
• Share your LinkedIn page on other platforms like Twitter, Instagram, and Facebook.

7. Use LinkedIn ads to target the right audience

LinkedIn Ads can be a great way to promote your company’s profile to a targeted audience. You can create ads that encourage users to follow your page or click through to your website.

🎯 Tips:

• Use LinkedIn’s targeting options to reach people based on job title, industry, and location.
• A/B test different ad formats to find what works best.
• Include a clear and enticing call-to-action in your ads, such as “Follow for Updates!”

8. Share case studies and success stories

Case studies are a powerful way to demonstrate the value your company provides. By sharing detailed success stories of how you’ve helped clients or solved industry problems, you can showcase your expertise and attract more LinkedIn followers.

🎯 Tips:

• Make sure your case studies are in-depth, including clear details about the challenges, solutions, and outcomes.
• Use real-life examples, data, and statistics to back up your claims.
• Include customer quotes and endorsements to enhance credibility.

9. Create engaging LinkedIn hashtags

Hashtags are an easy way to make your LinkedIn content discoverable by a wider audience. By using relevant industry-specific hashtags, your posts become part of broader conversations, which can attract more people to your profile.

🎯 Tips:

• Research popular and trending hashtags within your industry to use in your posts.
• Create a branded hashtag for your company and encourage others to use it when mentioning your brand.
• Avoid overloading your posts with too many hashtags—stick to 3-5 that are relevant and impactful.

10. Create LinkedIn group

Building a LinkedIn group centered around your business or industry is a great way to foster community engagement and increase your follower base. By creating a space where professionals can share ideas, discuss trends, and ask questions, you’ll attract more people to your profile and build trust within your niche.

🎯 Tips:

• Make the group private or invite-only to create exclusivity and encourage people to join.
• Regularly contribute valuable content to the group, such as industry insights, blog posts, or reports, to keep members engaged.
• Promote your group on your website, social media, and within your LinkedIn profile to increase visibility.

11. Showcase your LinkedIn feed on website

Embedding your LinkedIn feed directly onto your website allows visitors to see your company’s activity in real-time, such as updates, articles, and even job postings. This is a great way to keep your website content dynamic and encourage visitors to follow you on LinkedIn for continuous updates.

🎯 Tips:

• Ensure your LinkedIn feed is visually appealing and formatted correctly on your website.
• Make sure the feed is updated regularly with fresh content that represents your company’s latest activities and thought leadership.
• Include a call-to-action like “Follow us for more insights and updates directly from LinkedIn.”

💖 Elfsight recommendation: Learn how to embed your LinkedIn feed so visitors can interact with it directly from your website.

12. Add LinkedIn social media icons

One of the easiest and most effective ways to drive people to your LinkedIn profile is by adding social media icons to your website. These clickable icons provide direct access to your page and make it easier for visitors to follow you. By ensuring that they are clearly visible, you can significantly increase the chances of visitors connecting with your brand.

🎯 Tips:

• Place the LinkedIn icon in high-visibility areas like the website header, footer, or navigation menu.
• Opt for a minimalistic design that blends seamlessly with your website’s aesthetics while still standing out.
• Encourage visitors with a simple message like “Follow us on LinkedIn for more updates.”

💖 Elfsight recommendation: Check out our blog post to find out how to add LinkedIn icons to your website.

13. Showcase your team members

LinkedIn is a platform that emphasizes professional connections, so showcasing your team members can humanize your brand and help build credibility. Featuring your employees, their roles, and their contributions to your company can boost trust and make your profile more relatable.

🎯 Tips:

• Share team achievements, spotlight individual accomplishments, or post interviews to highlight their expertise.
• Use photos and short bios to make your team members more accessible and personable.
• Encourage employees to share your team posts on their LinkedIn profiles to increase visibility.

14. Host webinars and LinkedIn live events

Live video streaming is one of the most effective ways to engage the audience in real time. Hosting webinars or LinkedIn Live events allows you to interact directly with your followers, answer questions, and share expert insights on topics that matter to your industry.

🎯 Tips:

• Promote your live events well in advance to ensure maximum participation.
• Engage with your audience by answering questions and responding to comments during the live stream.
• Share valuable takeaways, tips, or resources during the event that viewers can apply right away.

💖 Elfsight recommendation: Learn how to embed an event calendar on your website to keep visitors informed about upcoming.

15. Leverage polls and surveys to drive engagement

Polls are a fun and easy way to engage your audience, while also increasing your visibility. By asking questions relevant to your industry, you not only encourage participation but also drive traffic to your profile as users interact with your posts.

🎯 Tips:

• Keep your polls short and to the point—users appreciate quick, easy interactions.
• Use polls to spark discussions or gather insights that provide value to your audience.
• Follow up on poll results with further posts or discussions to maintain momentum and engagement.

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