How to Highlight Bestsellers

15 Best Tricks on How to Highlight Website Bestsellers

Highlighting your best-selling products on your website can significantly boost sales and create a positive ripple effect for your business. When customers see that others love your products, they’re more likely to trust and try them themselves.

This guide outlines 15 ways, including those leveraging Elfsight widgets, to help you showcase your top performers and drive more conversions.

1. Leverage email marketing campaigns

Email marketing is an effective way to promote your best-selling products directly to interested customers. By segmenting your audience and sending targeted emails, you can highlight popular items that resonate with each group.

🎯 Tips:

• Personalize emails by addressing recipients by name and referencing past purchases.
• Include eye-catching images and clear calls-to-action (CTAs) that lead directly to the product page.
• Test different subject lines and content formats to see what drives the most engagement.

2. Run promotions and contests

Generate excitement and encourage engagement by running promotions and contests focused on your bestsellers.

🎯 Tips:

• Offer discounts and giveaways to incentivize customers to purchase your bestsellers.
• Run social media contests to encourage customers to share their experiences with your products.
• Create a sense of exclusivity to offer limited-edition products or special promotions to your bestsellers.

3. Create dedicated “Bestsellers” section

A dedicated “Bestsellers” section is the most direct way to highlight your top-performing products. Organize your bestsellers by category, price, or popularity to make it easy for customers to browse and discover new favorites.

🎯 Tips:

• Use a clear and concise title to specify what the section is about.
• Provide a short explanation of why these products are bestsellers.
• Showcase your products in their best light with high-quality images.

4. Feature top products on your homepage

Capture attention right away by showcasing your top-selling products prominently on your homepage. This can be done through a dedicated section, a carousel, or a strategically placed banner.

🎯 Tips:

• Make the bestsellers section stand out from the rest of your homepage.
• Include a clear call-to-action to encourage customers to click and learn more.
• Rotate featured products regularly to keep the content fresh and engaging.

5. Highlight bestsellers in product categories

Within specific product categories, prominently display your bestsellers to guide customers toward your most popular choices. This can be done through badges, labels, or special positioning.

🎯 Tips:

• Use eye-catching badges to mark bestsellers with badges like “Best Seller” or “Most Popular.”
• Use bold text or highlighting to emphasize the names of your best-selling products.
• Position bestsellers at the top of the category page to make them the first products customers see.

6. Use dynamic product display features

Leverage dynamic product display features like carousels, sliders, or grids to showcase your bestsellers in an engaging way. It allows you to highlight multiple products and create visual appeal.

🎯 Tips:

• Ensure the images are visually appealing and showcase your products effectively.
• Limit the number of featured products to avoid overwhelming visitors.
• Encourage customers to click and learn more with a call to action.

7. Utilize social proof with testimonials

Social proof is a powerful motivator in online shopping. Showcasing positive testimonials from satisfied customers can instill confidence in potential buyers. A testimonial slider allows you to display multiple reviews in an engaging format.

🎯 Tips:

• Select testimonials that specifically mention your best selling products.
• Include customer names and photos (with permission) for authenticity.
• Rotate testimonials regularly to keep content fresh.

💖 Elfsight recommendation: Explore our blog to learn how to add testimonials slider to easily integrate glowing reviews into your product pages.

8. Implement pricing table

A pricing table allows customers to compare different products side by side, making it easier to choose the best option. Highlighting your bestsellers in a pricing table can draw attention to their value and features.

🎯 Tips:

• Clearly outline key features, prices, and any special deals.
• Highlight the most popular option to guide customer decisions.
• Keep the design clean and easy to read for quick comparisons.

9. Create urgency with countdowns

Countdown timers can create a sense of urgency around your best selling products. By indicating that a special offer is available for a limited time, you encourage customers to act quickly.

🎯 Tips:

• Display timers prominently on product pages and promotional banners.
• Pair countdowns with exclusive discounts or limited stock alerts.
• Use compelling language that emphasizes the urgency of the offer.

💖 Elfsight recommendation: Learn how to add a countdown timer to create urgency to your promotions seamlessly.

10. Highlight bestsellers in popups

Popups can capture visitor attention effectively when promoting your bestselling products. You can remind users of top-selling items as they browse your website with strategically timed popups.

🎯 Tips:

• Use exit-intent technology to display popups when users are about to leave.
• Keep messages concise and visually appealing, focusing on the benefits of the featured products.
• Experiment with different designs and timings to see what works best.

💖 Elfsight recommendation: Gain insights on how to create eye-catching promotional popups that drive sales on your website.

11. Feature bestsellers in your blog

Integrating content marketing into your strategy can help highlight bestselling products naturally. Write blog posts that showcase these items, explaining why they are popular and how they benefit users.

🎯 Tips:

• Share stories or case studies about how customers use these products.
• Include links to the product pages within the blog content.
• Use SEO strategies to attract organic traffic interested in your bestsellers.

12. Embed FAQs related to bestsellers

Providing a dedicated FAQ section for your bestselling products can address common concerns and questions, helping customers feel more informed before purchase.

🎯 Tips:

• Identify frequently asked questions related to each bestseller.
• Keep answers concise yet informative, addressing potential objections.
• Update FAQs regularly based on customer feedback and inquiries.

💖 Elfsight recommendation: Learn how to create an easily navigable FAQ section that enhances user experience.

13. Leverage number counter

Use a dynamic number counter to showcase the popularity of your bestsellers, adding a touch of social proof and urgency.

🎯 Tips:

• Highlight how many units of each product have been sold.
• Combine a number counter with a countdown timer to create a sense of urgency.
• Make it visible on product pages and category listings.

💖 Elfsight recommendation: Find out how to embed a number counter to showcase the popularity of your bestsellers.

14. Leverage the power of social media

As we’ve said before, social proof is a powerful psychological phenomenon that influences people’s decisions. Showcasing social media activity on your website can increase trust and boost sales.

🎯 Tips:

• Showcase the number of shares your products have received on social media.
• Feature positive reviews from satisfied buyers.
• Display a feed of your latest social media posts to demonstrate engagement and popularity.

15. Display events related to bestsellers

If you host events (like webinars or live demos) showcasing your bestselling products, promoting these events can increase interest and engagement. An event calendar keeps visitors informed about upcoming opportunities.

🎯 Tips:

• Provide detailed descriptions of each event, including the benefits of attending.
• Encourage registration through clear CTAs on event pages.
• Share event highlights afterward to maintain interest in bestsellers.

💖 Elfsight recommendation: Learn how to showcase all upcoming events seamlessly on your website in our blog post.

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