How to Grow Facebook Followers

15 Best Ways on How to Grow Facebook Followers with Your Website

Growing your Facebook following doesn’t happen overnight, but with the right strategies in place, you can steadily increase your audience. Whether you’re just starting or looking to boost an existing page, there are many ways to engage users, drive traffic, and build a community.

Let’s explore 15 tricks to help you increase your Facebook followers—some without needing to touch your website, and others with the help of Elfsight’s widgets.

1. Post engaging, shareable content

Creating content that resonates with your audience is one of the most effective ways to increase followers. Whether it’s funny, educational, or thought-provoking, content that people want to share will help expose your page to their network.

🎯 Tips:

• Use visuals like images, videos, and infographics—these types of content are more likely to be shared and engage users.
• Create posts that encourage interaction, such as polls, questions, or “tag a friend” calls to action.
• Stay consistent. Posting regularly keeps your page active and increases your visibility.

2. Leverage Facebook ads

Facebook Ads allow you to target specific demographics, interests, and behaviors, which makes it a powerful tool for growing your followers. By creating ads that showcase your brand and content, you can reach potential followers who may be interested in your offerings.

🎯 Tips:

• Whether you’re looking to drive traffic or increase likes, Facebook Ads can be tailored to your goal.
• Experiment with different ad formats, including carousel ads, video ads, and slideshow ads.
• Monitor performance and optimize your ads for the best results.

3. Host giveaways and contests

Everyone loves a good giveaway! Running a contest can quickly boost your follower count by encouraging people to like your page and share your post in exchange for a chance to win a prize.

🎯 Tips:

• Make the prize relevant to your audience to ensure it attracts quality followers.
• Ask entrants to follow your page, tag friends, and share the contest to maximize exposure.
• Keep it simple: clear instructions increase participation.

4. Use Facebook Live to connect with followers

Going live on Facebook is a great way to connect with your audience in real time. Whether you’re hosting a Q&A, giving a product demo, or showing behind-the-scenes footage, live videos are highly engaging.

🎯 Tips:

• Schedule your live streams in advance to give followers time to tune in.
• Promote your live stream ahead of time across your social channels.
• Engage with viewers during the stream by answering questions or responding to comments.

5. Create consistent posting schedule

Consistency is key to maintaining an active presence on Facebook. When you post regularly, your followers are more likely to engage with your content and share it with their networks.

🎯 Tips:

• Use Facebook’s scheduling tool to plan posts in advance.
• Keep a mix of post types, such as videos, photos, and status updates.
• Analyze post engagement to determine the best times to post.

6. Use Facebook Stories to boost engagement

Facebook Stories are a fun and engaging way to connect with your audience. These short, temporary posts can showcase new products, events, or behind-the-scenes moments.

🎯 Tips:

• Use stickers, polls, and interactive elements to make your stories more engaging.
• Post behind-the-scenes content to humanize your brand and create a connection with followers.
• Share limited-time offers to create a sense of urgency.

7. Share user-generated content

Encourage your followers to create and share content related to your brand. Reposting user-generated content (UGC) on your Facebook page helps build a sense of community and shows that you value your followers.

🎯 Tips:

• Create a branded hashtag to help followers easily share their content.
• Always ask for permission before reposting someone’s content.
• Feature a variety of user-generated content, from photos to reviews.

8. Engage in Facebook Groups

Joining Facebook Groups relevant to your niche can be a great way to engage with potential followers. By contributing valuable insights, you can build your authority and invite group members to follow your page.

🎯 Tips:

• Avoid overly promotional posts: focus on adding value to the conversation.
• Be consistent in engaging with group members.
• Share content from your page when it’s relevant to the discussion.

9. Time your posts for maximum reach

Understanding when your audience is most active on Facebook can significantly increase engagement with your posts. Posting at the right times can boost the likelihood of your content being seen and shared.

🎯 Tips:

• Use Facebook Insights to track when your followers are online and schedule posts accordingly.
• Post during peak hours, like early mornings or evenings, when most people are free to browse.
• Experiment with different posting times and analyze which yields the most interaction.

10. Add Facebook feed to your website

Embedding your Facebook feed on your website gives visitors a glimpse of your social media presence, encouraging them to follow you. It also provides fresh content on your site, keeping visitors engaged.

🎯 Tips:

• Display posts that are highly engaging or highlight user-generated content.
• Use the feed to promote contests, giveaways, or live events.
• Update your feed regularly with new content to keep it fresh.

11. Use popups for Facebook follower reminders

Popups can be used strategically to encourage website visitors to follow your Facebook page. By displaying a timely reminder or offer, you can prompt users to take action.

🎯 Tips:

• Set the popup to appear after a user has been on your site for a certain amount of time or when they’re about to leave (exit intent).
• Keep the message clear and compelling. Offer something valuable to visitors in exchange for following you.
• Experiment with different popup designs to see which one performs best.

💖 Elfsight recommendation: Check out how to create popups that can encourage visitors to follow your Facebook page in our blog.

12. Feature customer testimonials

Testimonials are powerful social proof that can help you gain trust with potential followers. When users see positive feedback from others, they’re more likely to engage with your content and follow your Facebook page.

🎯 Tips:

• Showcase a mix of written and video testimonials for greater impact.
• Feature testimonials prominently on your homepage or product pages.
• Ensure your testimonials are authentic and relatable.

💖 Elfsight recommendation: Learn how to add testimonials to your website to capture visitors’ attention and build trust.

13. Add social sharing buttons to your page

Make it easy for website visitors to share your content on Facebook by adding social sharing buttons to your site. This simple addition can help increase your reach and attract more followers.

🎯 Tips:

• Place buttons prominently, such as near blog posts or product pages.
• Make sure the buttons are easy to use on both desktop and mobile devices.
• Track performance to see which content gets shared the most.

14. Use event calendar to promote Facebook events

Host Facebook events such as live streams, webinars, or promotions, and use your website’s event calendar to promote them. These events can be a powerful reason for people to follow your Facebook page for updates.

🎯 Tips:

• Share regular event reminders and countdowns on your website.
• Provide direct links to your Facebook events.
• Encourage visitors to mark the event on their calendars and share it with friends.

💖 Elfsight recommendation: Learn how to list your upcoming events and encourage Facebook engagement in our blog post.

15. Incorporate Facebook chat feature

Chat features are an excellent way to provide real-time assistance. Adding a Facebook Messenger option allows you to connect with visitors instantly, while also prompting them to follow you on social media.

🎯 Tips:

• Ensure that your chatbot or live chat is available during business hours.
• Include a CTA to like your page for further interactions.
• Be quick and efficient with your responses to enhance the user experience.

FAQ