How to create a shopping website

Create a beautiful Shopping website from scratch or upgrade the one you’ve already built on the basis of any CMS or site builder

Step 1

Define your future website tasks

Every website is a solution of a specific problem and has a target audience indispensably. First, you need to come up with all the tasks you are to cover. In most cases, Shopping websites are aiming to have the following elements:

Attract more real clients

In case you’ve got a brick-and-mortar store you’ll definitely need to help your users find it sooner with the help of Google Maps on your website
Attract more real clients

Stay in touch with your audience

Provide your website visitors with an opportunity to contact you via handy form 24/7 thus uplifting your conversion rate
Stay in touch with your audience

Make your pricing policy clear

Display the information about your prices in the most clear and comparable way and help make a choice
Make your pricing policy clear

Uplevel customer trust

Show your high appraisal through real clients’ reviews and prove that your products are definitely worth buying  
Uplevel customer trust

Step 2

Choose a website platform 

All sites are created on the basis of some platform – for example, a website builder. They suit almost everyone as they make it much easier to form your personal website without coding skills needed. In most cases it’s much cheaper to use a website builder than to hire a professional developer. You can start with choosing the most preferable builder from a list below, then select a template for your future Shopping website – and you’re halfway through! 


Simple and time-efficient tool with readymade design solutions


Custom solution for your deep website personalization 


Best for those website owners who look for a huge number of ecommerce solutions

Step 3

Fill in your Shopping website 

After you’ve chosen your website platform and a preferable template, it’s high time to create your website pages to fill them with content and widgets to cover all the tasks from STEP 1. In most cases, a website has the following pages: 


This is the main page of your website where you make an acquaintance with your company and welcome your potential clients by giving them all the needed data about the season sales, discounts and more. Here are also links to second level pages can be placed.

Product cards

The product card page should provide users with a detailed product overview – sizes, colors, left in stock and so on. Also contains an “Add to cart button”.

Shopping cart

This section is used to see the products a user has chosen and to help understand which one to buy finally. You can add different promo codes here as well as the shipping cost info.


One of the most popular areas of any shopping website. This section can be divided into categories for better user convenience to help them find the goods they really need at lesser cost.

Delivery info

Users will want to know exactly how much shipping your goods costs and under what conditions it can be free. In addition, here you can post information about the countries to which your goods are not shipped.


Here you are to place all the emails you have, phone number, postal address, links to social media, messengers and any other ways to contact you – a filling form, for example. Make this section easy to find. 

Step 4

Test and launch

Before your website goes live, you have to make sure everything works as it should. Our handy checklist will help you not to miss a single important step. 

  • Test your mobile performance.

    Nowadays it’s highly important that your website works and looks great on mobile devices as more than half of your visitors will open it with their smartphones.

  • Add your logo.

    If you still haven’t got one, create it by making use of a logo generator, for example ,Tailor Brands.

  • Connect your domain.

    If you haven’t obtained it while using the website builder, you have to buy it separately. Use GoDaddy to begin with.

  • Check the functionality

    All sliders, popups, call-to-action or share buttons should work correctly, otherwise, your users will close your website in a rush.

  • Announce your new website launch on social media.

    Turn the online audience into real customers. Add a link to your site to your social media accounts so that your followers could see it.

  • Done! 🏆

    Congratulations! You’re a website owner. Now share the link to your website with friends and favorite clients and start collecting the feedback – it will help you to have more clients. And don’t stop improving your content and functionality to achieve even greater success.