How to create a selling website

Form delightful selling website from the ground up or upgrade the one you’ve already constructed on the basis of any CMS or site builder

Step 1

Decide upon your future website aims

Every site serves as a resolution of some particular issue and has a core audience obligingly. To start with, you need to pin down all the tasks you are to cover. Generally, selling websites are aiming to have the following elements: 

Stimulate users’ anxiety to make a buy

By embedding a countdown timer to your website you’ll increase a feeling of urgency and encourage your audience to make a buy sooner
Stimulate users’ anxiety to make a buy

Cut down shopping cart abandonment

Embed a catchy popup to your website and draw more attention to your offers, increasing the revenue and helping your audience complete their purchases
Cut down shopping cart abandonment

Highlight your most attractive deals

Use an image slider on your homepage to attract more clients, increase engagement, interaction and improve user experience

Uplevel your trustworthiness

Show all customer reviews on the pages of your website and prove you’re a reliable partner

Step 2

Pick the most relevant website platform

All websites are shaped on the basis of some platform – for example, a website builder. They suit approximately everyone as they make it much easier to construct your own site without programming work. More often it’s less costly to employ a site builder than to hire an experienced developer. You can begin with finding the most preferable builder from an array below, then choose a template for your future selling website – and you’re halfway through! 

Squarespace

Simple and time-efficient tool with premade design solutions

Webflow

Customized solution for your deep website personalization

Shopify

Best for those business owners who look for a variety of ecommerce solutions

Step 3

Fill in your selling website

When you’ve selected your site platform and a relevant template, it’s time to generate your site pages to fill them with information and widgets to supply all the needs described STEP 1. Generally, a site has the following pages: 

Homepage

Here you present your business and welcome your customers by providing them with all the necessary info about the current discounts, sales and more. Also, this page should contain all the links to the second level pages.

Category overview

It’s a landing page for all the categories on your website like, for example, Woman dresses, denim, etc. In case your business has only one category of goods, this page will be replaced with a Category page which presents products under specific categories.

Product card

This page contains all the info about one specific product, for example, sizes and colors available, left in stock, etc. Also has an “add to cart” button.

Cart

Here users can overview the goods they’ve chosen and select what they want to purchase. You can also place some promo codes here and demonstrate shipping costs.

Contacts

This area of your website should contain your emails, phone numbers, messengers, links to social media accounts and postal address in case you’ve got one. 

Step 4

Test and launch

Before your website is launched, you have to make sure everything works as intended. This useful checklist will aid you not to omit a single important step. 

  • Test your mobile efficiency.

    These days it’s exceedingly important that your site performes and looks good on mobile devices for more than half of your users will open it with their smartphones.

  • Add your logo.

    If you haven’t got it, create it using a logo generator, for example, Tailor Brands.

  • Connect your domain.

    In case you haven’t got it while using the website builder, you need to buy it now. Use GoDaddy to start with.

  • Poke around the functionality

    All sliders, pop-ups, CTAs or social media buttons must work in due course, otherwise, your visitors will close your site in a bit of a hurry.

  • Announce your site launch on social media.

    Make the online audience into real clients. Adjoin a link to your website to your social media accounts to the end that your subscribers could see it.

  • Done! 🏆

    Congratulations! Now you’re a site owner. Now share the link to your website with friends and all clients and start collecting the feedback – it will aid you to attract more clients. And don’t stop upgrading your content and functionality to achieve even greater success.