Create salon website

Shape an awesome salon site from the ground up or upgrade the one you’ve already created on the basis of any CMS or site builder

Step 1

State your prospective website goals

Every website serves as a resolution of a specific issue and in all cases it has an intended audience. First, you need to come up with all the tasks you need to cover. Most times, salon websites are aiming to have the following elements:

Keep your audience engaged

Place a social media feed to create greater involvement among your website visitors. Share your salon daily routine and happy faces of your clients.
Keep your audience engaged

Tell more about your team

Let your audience learn more about the team of your salon. Add pictures of your beauty technicians, write a short description of their education level and certifications passed. You can also place here their quotes, professional motos, or happy clients’ testimonials
Tell more about your team

Get closer to your real customers

Show your audience you are closer than it seems! Display your location and help real clients build an optimal route right on the web page with Map Widget. It’s a great tool to demonstrate your coverage, if you are running a chain of salons.
Get closer to your real customers

Stay easy-to-reach

Make it easier to contact you with a website Chat Box. This way you will give your clients an opportunity to chat with you using any messenger they prefer.
Stay easy-to-reach

Display the rates

Let your clients know your pricing, demonstrated in a vivid form. Develop a range of gift certificates, to let your customers present their near and dear with your services.
Display the rates

Boost your promotions

Raise awareness about your special offers with the help of Countdown Timer. Make people rush to your salon before the promotion for a special procedure is over.
Boost your promotions

Step 2

Choose suitable website platform

All websites are built on the bedrock of some platform – for example, a site builder. They meet the cases of practically every website owner as they make much lighter to shape your website without coding. In most cases it’s much cheaper to make use of a site builder than recruit a proficient programmer. You can begin with finding the most suiting builder from a list below, then select a template for your future salon website – and you’re halfway through!

Squarespace

Easy to understand and time-efficient tool with premade layout solutions

Webflow

Tailor-made solution for your website personalization

Shopify

Suits just fine for those who seek for a sheer number of ecommerce solutions

Step 3

Fill in your salon website

Right after you’ve selected your site platform and a preferable template, it’s high time to form your site pages to inflate them with content and plugins to cover all the tasks from STEP 1. Normally, a site has the following pages:

Homepage

This is the main page of your website, so it makes sense to invest some time in creating an eye-catching design and a user-friendly interface. Show here your cozy and stylish interiors, add the block with user reviews, place Google Map where you’ve marked your salon. And don’t forget to place your contacts and Chat Box on a noticable position.

About

Present your enterprise to your clients. Here you can describe the history of your beauty salon formation, it’s concept and introduce your team members. Place your business account Instagram Feed here to add more engaging content. Make this page present your salon the best way.

Services

This page is intended at describing the full range of your services in detail. Make it easy to navigate by sorting them to relevant categories. Note cosmetics brands and products you are working with; point out at which target audience each procedure is aimed. Write about your approach to health and beauty and don’t forget to place pricing tables here.

Gallery

Give your audience the opportunity to look through the full range of pictures with the results of your work. Make them see impressive transformations with a smart Before and After slider gallery. Divide the photos into groups for a user-friendly navigation according to the services you provide (beauty treatment, manicure, pedicure, eyelash extension, haircutting, hairdressing, cosmetics, chemical treatments, etc.)

Contact

Fill in this section with full information about the ways to contact you. Provide your working email address, phone number, links to your salon social media accounts and messengers. Guarantee your accessibility with embedded Google Map and make sure to add a contact form not to miss any client.

Step 4

Test and launch

Before your website gets off the ground, you have to confirm everything works properly. Our handy checklist will aid you not to leave out a single significant step.

  • Test your mobile performance.

    These days it’s exceptionally important that your website works and looks excellent on smartphones for more than half of your visitors will open it with their mobile devices.

  • Attach your logo.

    If you haven’t got one, create it with the help of a logo generator, for example, Tailor Brands.

  • Connect your domain.

    In case you haven’t got it when you worked with the website builder, you definitely need to buy it. Use GoDaddy to begin with.

  • Check the functionality

    All carousels, pop ups, call-to-action or social media buttons should work in a befitting way, otherwise, your visitors will leave your site in a rush.

  • Announce your new site launch on social networks.

    Twist the online audience into real customers. Adjoin a link to your website to your social networks accounts in order that your followers could see it.

  • Done! 🏆

    Congrats! You’re a website owner. Now share the link to your site with friends and favorite clients and start collecting the feedback – it will aid you to attract more clients. And don’t stop developing your content and performance to achieve even greater success.