Create a real estate website

Create an awesome real estate website from the ground up or reinforce the one you’ve constructed on the basis of any preferable CMS or website builder

Step 1

Define your prospective website tasks

Every single site serves as a resolution of some particular problem and always has an intended audience. First, it is important to determine all the tasks you are going to cover. Commonly, real estate websites are intended on having the following elements:

Stay fast to contact

Give your potential clients the opportunity to contact you fast and easy through a messenger they are used to. Lift your sales via real time consultations.
Stay fast to contact

Prove your credibility

Present the words of your happy clients proving you are a reliable real estate agency. Upload the reviews from different platforms right on your website.
Prove your credibility

Anticipate users’ questions

Collect the most frequently asked questions in one neat but vivid section to make user experience more informative. Provide the audience with answers to the most crucial questions before they even ask them.
Anticipate users’ questions

Showcase the best offers

Create an interactive gallery with the pictures of the most lucrative and luxurious homes and condos you have to offer. Make the photos appear in pop-up to create visual tours across the places for sale.
Showcase the best offers

Point the location of a place

Put an interactive map with the navigation function to help your clients realise the exact position and neighbourhood of a house or a condo.
Point the location of a place

Step 2

Pick the most relevant website platform

All sites are built on the ground of some platform – for instance, a website builder. They suit practically everyone as they make it much easier to build your site without programming. Most of the time it’s less costly to employ a site builder than to hire a proficient software engineer. You can begin with choosing the most suiting builder from the list below, then choose a template for your prospective real estate website – and you’re half-way through!

Wix

Makes sense for those who look for a sheer number of ecommerce solutions

Webflow

Tailor-made solution for your site personalization.

Squarespace

Makes sense for those who look for a sheer number of ecommerce solutions.
Step 3

Fill in your real estate site

Right after you’ve selected your website platform and a preferable template, it’s time to construct your site pages to suffuse them with information and widgets to cover all the tasks described STEP 1. Normally, a site has the following pages:

Homepage

Make the main page of your website look catchy. Add a carousel with your best offerings or several spectacular background images. Showcase happy clients’ testimonials and display some impressive business stats.

Listings

This section is all about your offers. Build an impressive gallery of the estate you have for sale or rent so they would make a strong first impression on your potential clients. Make the pictures appear in a pop-up to create a whole visual tour across any pace. 

Neighborhoods

It’s no secret that most times people usually look for an accomodation in a particular area to live near their office, kids’ school, or parents’ house. Give them the opportunity to search the home in a particular neighborhood they are interested in. You can also add a mark on Google Maps to show the location of places for sale.

Seller

Stay easy to contact for your potential seller clients by dedicating a separate website section to them. Place a detailed form here to make your potential client tell you about their estate for sale in detail. Collect all the information you need for future cooperation.

About

Present your real estate agency to your clients. Describe your professional principles and note why they should work with you among others.Here you can describe the history of your business, it’s main working directions and introduce your team members or yourself, if you work as an independent agent. Let this page present you the best way.

Contact

Fill out this section with complete information about the ways to contact you. Let people contact you at once with a chat window right on this page. Provide your working email address, phone number, links to your agency social media accounts and messengers. Don’t forget to add a contact form not to miss any client.

Step 4

Test and launch!

Before your website goes live, you definitely need to assure yourself everything works as it should. This handy checklist will help you not to skip a single important step.

  • Test your mobile efficiency.

    Nowadays it’s greatly important that your website works and looks excellent on smartphones for more than half of your visitors will browse it with their smartphones.

  • Attach your logo.

    If you haven’t got it, create it using a logo generator, for instance, Tailor Brands.

  • Connect your domain.

    If you haven’t obtained it when you worked with the website builder, you definitely need to buy it. Use GoDaddy to begin with.

  • Check the functionality.

    All carousels, popups, CTAs or share buttons should work in a proper manner, otherwise, users will leave your website in a bit of a hurry.

  • Announce your new website launch on social media.

    Make the online audience into real clients. Add a link to your site to your social networks accounts in order that your subscribers could see it.

  • Done! 🏆

    Congratulations! You’re a website owner. Go share the link to your site with friends and clients and start collecting the feedback – it will aid you to get more visitors. And don’t stop enhancing your content and functionality to achieve even greater success.