How to create auction website

Construct an awesome auction site from square one or promote the one you’ve formed on the bedrock of any preferred CMS or website builder

Step 1

Settle your future website aims

Every single site is a resolution of a specific problem and has a core audience obligingly. In the first place, you need to finalize all the tasks you need to cover. Commonly, auction sites are aiming to have the following elements:

Let your clients find things easily

Add a responsive search bar at the homepage of your auction website to improve user experience and drive more sales.
Let your clients find things easily

Showcase exclusive items available

Display your most lucrative offers for sale in a responsive gallery, which allows opening pictures in a popup for a better visibility and engagement.
Showcase exclusive items available

Offer the best plans for sellers and buyers

Explain your commission or subscription model for working with your service. Convince people the plans are worth paying for and help users choose the one that fits best.
Offer the best plans for sellers and buyers

Present your highly professional experts

Convey the education and experience of your team members, so even the most experiences collectors will be willing to trust you. Add the pictures to the section to make it more personalized.
Present your highly professional experts

Make the experience more individualized

Convey the education and experience of your team members, so even the most experiences collectors will be willing to trust you. Add the pictures to the section to make it more personalized.
Make the experience more individualized

Share your impressive auction stats

Implement a smart counter to visualize your success in numbers. More trust – more bids. Show the key statistics – the number of sales made, item up for bid, years on the market, collectors registered, etc.
Share your impressive auction stats

Step 2

Choose the most relevant website platform

All sites are created on the back of some platform – for instance a website builder. They cut the mustard of almost everyone as they make it much easier to build your own site without programming work. Normally it’s less costly to employ a website builder than recruit a skilled developer. You can begin with selecting the most preferable builder from an array below, then select a template for your future auction website – and you’re half-way-over!


Understandable and time-efficient instrument with premade style solutions


Custom-built solution for your site personalization


Best for those who seek for a vast amount of ecommerce solutions
Step 3

Fill in your auction website

After you’ve selected your site platform and a suiting template, it’s time to generate your site pages to stuff them with content and plugins to supply all the tasks described STEP 1. Commonly, a website has the following pages:


Make the main page of your website attract attention and respond to your business needs. Add a carousel with the most luxurious offerings. Put a search bar close to the header to enable your visitors find what they want easily. Showcase happy clients’ testimonials and display some impressive business stats.


Divide all the items up for bid into the most popular categories among collectors to make the navigation easy and intuitive. Showcase all the items in each category and make them more vivid by the means of interactive gallery.

Exclusive offers

Place here unique and the most interesting stuff you’ve got for sale. Describe each one of them, place detailed pictures, and add your experts’ opinions about its value.

Closing soon

Draw the attention to and raise bids on the items which are going to be sold soon. Make these items sell at a higher price and earn more.


Be easy to contact for your potential seller clients by making a separate website section for them. Place a contact form here to make your potential client tell you about their stuff for sale in detail. Collect all the data you need for future auctions.


Present your auction house to your clients. Describe your professional niche and note why one should sell with you among other auction websites. You can describe the history of your business, it’s main working directions and introduce your team of experts.


Place here the complete information about the ways to contact you. Let people contact you at once with a chat window right on this page. Provide your working email address, phone number, links to your agency social media accounts and messengers. Don’t forget to add a contact form not to miss any client.

Step 4

Test and launch!

Before your site goes live, you definitely need to become convinced everything works as expected. Our handy checklist will help you not to miss a single important step.

  • Test your mobile performance

    These days it’s exceedingly important that your website works and looks excellent on mobile devices as more than half of your users will browse it with their smartphones.

  • Adjoin your logo

    If you still haven’t got it, produce it making use of a logo generator, for instance, Tailor Brands.

  • Connect your domain

    If you haven’t got it while you worked with the site builder, you need to buy it now. Use GoDaddy to start with.

  • Control the functionality

    All carousels, pop-ups, CTAs or social media buttons must work in due course, otherwise, your users will close your website.

  • Announce your new site launch on social media

    Transform the online audience into real clients. Attach a link to your website to your social networks accounts so that your followers could see it.

  • Done! 🏆

    Congratulations! Now you’re a site owner. Go share the link to your website with friends and all clients and begin collecting the reviews – it will aid you to attract more clients. And don’t stop improving your content and performance to achieve even greater success.

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