How to create your own online store website 

Do you wonder how to build an online store from scratch or promote the one you have?
This step-by-step guide will help you to grow your business online with any preferable CMS or website builder.

Step 1

Determine your prospective website goals

How to start a successful online store? Every website works as a resolution of the top strategic points and has a primary audience. In the first place, try to determine all the tasks you need to cover and find simple and effective solutions for them. Generally, most online stores are aiming to have the following elements, that attract new customers or engage them to buy more:

Be transparent with the price

One of the most important things for a purchase decision is cost. When you make your online store for the first time, try to avoid a wide range in prices, start with creating a clear pricing table with taxes or shipping information.
Be transparent with the price

Build trust in your brand

To run a successful online store, you should prove why users need exactly your products. To inspire your visitors to make a purchase on your website, publish detailed testimonials – they’ll give your items more social proof.
Build trust in your brand

Stimulate buyers activity

Create a feeling of urgency and fear of missing out on your special offers or out-of-stock items. Add countdown timers to show how quickly time is running out and maximize your sales.
Stimulate buyers activity

Add the quickest way of navigation

Help your customers find the item they need in a couple of clicks. Add a search bar and make the shopping process easier and more effective.
Add the quickest way of navigation

Make a placing order process easier

If you’re going to create hardware, furniture or any other online store, add a brief and simple pre-order forms that can be completed and sent in a few clicks.
Make a placing order process easier

Be responsible to deter underage users

If you build a tobacco or liquor online store, don’t forget about age verification policy. Make your business compliant to law.
Be responsible to deter underage users

Step 2

Pick your website platform

All sites are formed on the back of some platform – online store builder. They are adapted for approximately every ecommerce owner as they make much lighter to start your online business without coding skills needed. Usually, it’s cheaper to use a website builder than recruit a professional developer. You can start with defining the best online store builder an array below, then pick a template and layouts – and you’re half-seas-over! 

Shopify

Ecommerce platform that is good for small and big online stores, with a great variety of ready-to-use solutions and beautiful templates. 

BigCommerce

Suits just fine for those business owners who look for a huge number of ecommerce tools and international selling.

WordPress

Free online store builder, where you can create a unique site, using different themes and plugins.
Step 3

Build a structure and content of your online store

Right after you’ve picked your website platform and a relevant template, it’s high time to form your website pages to stuff them with information and widgets to supply all the tasks we’ve talked about in STEP 1. Generally, a website has the following pages:

Home page

The first impression wins, so make your store look stylish and trustworthy. Reveal the main concept of your brand to users with the enticing images of your goods in an interactive photo gallery. Then, attract their attention and invite for shopping with a personal offer banner above the page. Add a search bar for a case your customers need to find a certain kind of your products. 

Category pages

These are pages for your product cards, so you need to improve navigation with landing category pages, like for Men, Women, Kids. Create each item card with high-resolution photos and detailed featured characteristics. Also, don’t forget about “Add to cart” button for each product. If your online store sells only custom-made items, place pre-order forms. 

About us 

This page can include your success story, more details about manufacturing or just useful articles for your audience. To gain more social trust in your business, display the most bright testimonials of your customers. Also, add there subscribe newsletter popup to inform your clients about forthcoming holiday sales or other offers.

Help

Invest your time in customer consulting and support. Show you care about each visitor and place detailed information: size guide, pricing list for shipping and etc. Embed live chat to always stay in touch with your clients and help them enjoy shopping on your website.

Contacts

Provide users with detailed contact information: email address, phone numbers, links to social media accounts. 

Step 4

Test and launch!

Before your online store website gets off the ground, you need to assure yourself everything works as it should. This handy checklist will aid you not to overlook a single significant step: 

  • Connect your domain

    If you haven’t obtained it when using the site builder, you have to buy it. Use GoDaddy to begin with.

  • Test your mobile performance

    These days it’s exceptionally important that your site performs and looks fantastic on mobile devices since more than half of your visitors will open it with their smartphones.

  • Attach your logo

    If you still haven’t got it, create it making use of a logo generator, for example,Tailor Brands.

  • Review the functionality

    All slides, pop-ups, CTA buttons or share buttons should work in due course, otherwise, your users will close your site in a rush.

  • Announce your website launch on social networks

    Turn the online audience into real customers. Add a link to your site to your social media accounts so that your followers could see it.

  • Done! 🏆

    Congrats! You’re a website owner. Now share the link to your site with friends and favorite clients and begin collecting the reviews – it will aid you to obtain more clients. And don’t stop improving your content and performance to attain even greater success.

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