How to create your own online store website
Do you wonder how to build an online store from scratch or promote the one you have?
This step-by-step guide will help you to grow your business online with any preferable CMS or website builder.
Determine your prospective website goals
Demonstrate your products the most stunning way
Be transparent with the price
Build trust in your brand
Promote goods with special offers, sales and coupons
Stimulate buyers activity
Add the quickest way of navigation
Provide customers with instant consulting and support
Make a placing order process easier
Be responsible to deter underage users
Pick your website platform
Build a structure and content of your online store
The first impression wins, so make your store look stylish and trustworthy. Reveal the main concept of your brand to users with the enticing images of your goods in an interactive photo gallery. Then, attract their attention and invite for shopping with a personal offer banner above the page. Add a search bar for a case your customers need to find a certain kind of your products.
These are pages for your product cards, so you need to improve navigation with landing category pages, like for Men, Women, Kids. Create each item card with high-resolution photos and detailed featured characteristics. Also, don’t forget about “Add to cart” button for each product. If your online store sells only custom-made items, place pre-order forms.
This page can include your success story, more details about manufacturing or just useful articles for your audience. To gain more social trust in your business, display the most bright testimonials of your customers. Also, add there subscribe newsletter popup to inform your clients about forthcoming holiday sales or other offers.
Invest your time in customer consulting and support. Show you care about each visitor and place detailed information: size guide, pricing list for shipping and etc. Embed live chat to always stay in touch with your clients and help them enjoy shopping on your website.
Provide users with detailed contact information: email address, phone numbers, links to social media accounts.
Test and launch!
Connect your domain
If you haven’t obtained it when using the site builder, you have to buy it. Use GoDaddy to begin with.
Test your mobile performance
These days it’s exceptionally important that your site performs and looks fantastic on mobile devices since more than half of your visitors will open it with their smartphones.
Attach your logo
If you still haven’t got it, create it making use of a logo generator, for example,Tailor Brands.
Review the functionality
All slides, pop-ups, CTA buttons or share buttons should work in due course, otherwise, your users will close your site in a rush.
Announce your website launch on social networks
Turn the online audience into real customers. Add a link to your site to your social media accounts so that your followers could see it.
Congrats! You’re a website owner. Now share the link to your site with friends and favorite clients and begin collecting the reviews – it will aid you to obtain more clients. And don’t stop improving your content and performance to attain even greater success.