How to Build an eCommerce Website

Shape a splendid eCommerce website from scratch or enhance the one you’ve already constructed on the bedrock of any preferable CMS or website builder.
Step 1

Establish your prospective website aims

Every single website is a resolution of a specific pain point and has a target audience in all cases. As a first step, it is important to sort out all the tasks you are to cover. More often, online stores are geared towards having the following elements:

Display your products in the most appealing way

Attach as many astonishing photographs of the items you offer as you want in a creative grid, so guests might do nothing but purchase them right away. 
Display your products in the most appealing way

Draw customers’ attention to the most pleasant occasions and sales

If certain data all of a sudden appears in the  popup right before the eyes of clients, it’ll never stay unnoticed.
Draw customers' attention to the most pleasant occasions and sales

Make people worry that it’ll be too late to buy in the near future

By appending a counter with the number of things diminishing quickly, boost users’ buying action, warm up their sense of urgency and upgrade sales.
Make people worry that it'll be too late to buy in the near future

Increase trust to your brand by posting people’s overviews

Show that your products are appreciated by many and display real overviews left on review websites right on your home page.
Increase trust to your brand by posting people's overviews

Let users contact you within one click

In case your potential clients have questions, it ought to be simple for them to contact you as soon as conceivable. Provide them this opportunity and see the number of deals detonate.
Let users contact you within one click

Get orders and feedback 24/7

If the person has decided to purchase, it should be maximum easy for him or her to fill in the needed info and get the desired item right on the web page.
Get orders and feedback 24/7
Step 2

Choose a website platform

All the online store websites are created on the bedrock of some platform – like eCommerce builders. They suit approximately every website owner as they make lighter to form your own website without coding skills needed. In most instances it’s less costly to make use of a website builder than hire on a proficient software engineer. You can begin with choosing the most suiting builder from an array below, then choose a template for your prospective eCommerce website – and you’re half-seas-over!


Best for those website owners who look for a great many of ecommerce solutions. Building a Shopify store doesn’t require any programming skills, you’ll simply drag and drop blocks on the page.


The Wix eCommerce website is easy to create and manage. This platform offers many tons of custom solutions for your deep web pages personalization.


If you decide to create a Woocommerce website, you’ll be surprised at how easy it is to understand and and how many time-saving tools with premade design solutions there are.
Step 3

Fill in your eCommerce website

When you’ve chosen your site platform and a preferable template, it’s high time to construct your website pages to fill them with content and plugins to supply all the needs described STEP 1. For the most part, a website has the following pages:


Introduce your online store, tell the story of your brand. First of all, choose the template which suits your case best. Find inspirational color scheme and fonts that conform to the style of your online store. Add a gallery of overwhelming photos right on the homepage so that nobody could resist buying from you. Alternatively, you can fetch photos from Instagram if you have an account there, right to the website. Tell visitors about all the current actions and sales and never forget that it should be easy to get in touch with you via WhatsApp or phone number.

Product pages

Each item that you sell should be located on a separate page. Provide people with all the most important information about the products: their prices, photos, colors and sizes available, current price, previous price. Also, there should be an opportunity to buy a chosen item right away.

Shopping cart

Putting chosen products into a cart should be as easy and pleasant as in brick-and-stone stores. Choose a payment model which will be comfortable for your users, collect the required information, and you’re done!

Customer profile

A profile should be an essential part of any ecommerce website. Users are going to register in your online store with the help of social networks, email, login and password.

Contact us page

No matter whether you are starting your online business from scratch or are selling goods for many years, you should always be ready to hear feedback from your current and potential customers. Let them reach you with the help of the Contact us page.

Step 4

Test and launch

Before your website gets off the ground, you might want to confirm everything works routinely. This handy checklist will help you not to leave out a single significant step.

  • Test your mobile performance.

    Presently it’s extremely important that your website works and looks fantastic on smartphones since more than half of your users will browse it with their smartphones.

  • Attach your logo.

    If you haven’t got one, create it by means of a logo generator, for instance, Tailor Brands.

  • Connect your domain.

    In case you haven’t obtained it while you worked with the website builder, you need to buy it separately. Use GoDaddy to begin with.

  • Look over the functionality

    All slides, pop-ups, call-to-action or social media buttons should work correctly, otherwise, users will close your website.

  • Announce your new eCommerce website launch on social media.

    Turn the online visitors into real clients. Add a link to your social media accounts into your store to the place where your subscribers could see it. Another reason to visit you.

  • Done! 🏆

    Congratulations! Now you’re a website owner. Now share the link to your ecommerce website with friends and clients and begin collecting the feedback – it will aid you to have more clients. And don’t stop improving your content and performance to attain even greater success.

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