How to Create a Clothing Website

Form an awesome clothing website from scratch or enhance the one you’ve already shaped on the basis of any preferred CMS or website builder
Step 1

Decide upon your future website aims

Every single website performs as a solution of a specific issue and has a core audience obligingly. For a start, it is necessary to decide whether you are going to become a reseller, switch from offline store to online or open a huge clothing marketplace. In the majority of cases, dress shopping websites should give you an opportunity to do the following things:

Create different pricing combinations in a few clicks

Present information your potential clients are searching for in the form of a pricing grid, which will make it clear and neat.
Create different pricing combinations in a few clicks

Present your clothes in the most attractive way

Attach as many amazing photos of the products you sell as you wish in a creative grid, so visitors could do nothing but buy them right away.
Present your clothes in the most attractive way

Draw customers’ attention to the most enjoyable events and sales

If certain information suddenly appears in the form of a popup right before the eyes of users, it will never go unnoticed.
Draw customers' attention to the most enjoyable events and sales

Make the payment process smooth and fast

Save time and effort with a single button which will allow you to receive money for sold clothes from all around the world.
Make the payment process smooth and fast

Get orders and feedback 24/7

Once the person has decided to purchase, it should be real easy for him to fill in the required information and get the desired piece of clothing right on the web page.
Get orders and feedback 24/7

Increase trust to your brand by posting people’s overviews

Show that your products are bought and appreciated by many people and display their reviews right on your website.
Increase trust to your brand by posting people's overviews
Step 2

Choose a website platform

Almost all the clothing websites are built on the ground of some platform – for instance, a site builder. They are adapted for almost everyone as they make it much easier to shape your own website without coding. In most instances, it’s cheaper to make use of a site builder than recruit a skilled programmer. In our case, we’ll look through the most popular ecommerce platforms that will enable you to use all the enlisted above instruments without any difficulties. You can start with picking the most suiting clothing website builder from an array below, then select a template for your future online store – and you’re half-seas-over!


One of the most popular ecommerce platforms trusted by millions of companies around the world, it has thousands of templates and options for you to simply drag and drop instruments and configure your website in a few minutes.


Simple and time-saving tool with premade styling solutions. It has flexible design, offers thousands of instruments and makes the process of creating a website pleasant and enjoyable.


Personalized collection of tools for deep modification of your website. If you want to create a huge online clothing store with thousands of items, BigCommerce is a top choice for managing everything.

Decide which platform you prefer to use, as they all offer a free trial period. Also check if the templates they offer allow you to present the clothes in the most attractive way. You will also need to choose a pricing plan. Keep in mind that the higher the cost of the plan, the more features and options the platform will offer you. You should assess the potential goals of your online store with this in mind.

Step 3

Fill in your clothing website

When you’ve selected your site platform and a relevant template, it’s time to make your clothing website and fill in the pages with content and widgets to supply all the tasks we’ve talked about in STEP 1. Most of the time, a clothing online store has the following pages:


Introduce your online store, tell the story of your brand. First of all, choose the template which suits your case best. Find inspirational color scheme and fonts that conform to the style of your clothing store. Add a gallery of overwhelming photos right on the homepage so that nobody could resist buying from you. Alternatively, you can fetch photos from Instagram if you have an account there, right to the website. Tell visitors about all the current actions and sales and never forget that it should be easy to get in touch with you via WhatsApp or phone number.

Product pages

Each piece of clothes should be located on a separate page. Provide people with all the most important information about the product: their prices, photos, colors and sizes available, current price, previous price. Also, there should be an opportunity to buy a chosen item right away.

Shopping cart

Putting chosen clothes into a cart should be as easy and pleasant as in brick-and-stone stores. Choose a payment model which will be comfortable for your users, collect the required information, and you’re done!

Customer profile

A profile should be an essential part of any ecommerce website. Users are going to register in your clothing online store with the help of social networks, email, login and password.

Contact us page

No matter whether you are starting your online business from scratch or are selling clothes for many years, you should always be ready to hear feedback from your current and potential customers. Let them reach you with the help of the Contact us page.

Step 4

Test and launch

Before your website goes live, you need to make sure everything works as expected. Our handy checklist will aid you not to leave out a single significant step.
  • Test your mobile presentation.

    Nowadays it’s exceptionally important that your website works and looks good on smartphones because more than half of your visitors will open it with their smartphones.

  • Add your logo.

    If you haven’t got one, produce it using a logo generator, for example, Tailor Brands.

  • Connect your domain.

    If you haven’t got it when using the free clothing website builder, you need to buy it. Use GoDaddy to begin with.

  • Examine the functionality

    All sliders, pop-ups, CTA buttons or social media buttons should work in a befitting way, otherwise, your users will leave your website.

  • Announce your website launch on social networks.

    Transform the online visitors into real customers. Attach a link to your website to your social networks accounts in order that your followers could see it. Yet one reason to come to you for lunch.

  • Done! 🏆

    Congrats! Now you’re a website owner. Now share the link to your website with friends and all clients and begin collecting the feedback – it will help you to have more visitors. And don’t stop enhancing your content and performance to achieve even greater success.

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