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How to Run an Instagram Giveaway: a Guide for Beginners

In this article, we will cover essential tips and insights to ensure your Instagram giveaway is executed effectively and yields desired results.
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How to Run an Instagram Giveaway: a Guide for Beginners

A Few Words on What is Instagram Giveaway

Tip: An Instagram giveaway is a contest or raffle that takes place on the social media platform Instagram, offering a valuable opportunity for businesses and individuals to engage with their audience and promote their brand or product. To participate in an Instagram giveaway, users must fulfill specific entry requirements set by the host. Typically, participants are required to follow the Instagram account of the giveaway host and engage with a designated post by liking or commenting on it. In some cases, participants may also be asked to tag friends in the comments section to enhance engagement and expand the giveaway’s reach.

Instagram giveaways come in various forms, with the type of giveaway often dependent on the prize being offered. Among the most popular types are those that provide participants with a chance to win a free product or service in exchange for their engagement. This approach not only generates excitement and interest but also encourages participants to actively interact with the giveaway post and the host’s Instagram page.

Instagram giveaways present numerous benefits for businesses and individuals seeking to increase engagement, enhance visibility, and gain new followers. By running a successful Instagram giveaway, one can create a buzz around their brand or product, attract a wider audience, and foster a sense of community among their followers. However, it is crucial to consider and adhere to the rules and regulations governing giveaways in your country or region, as well as the specific guidelines provided by the Instagram platform.

To ensure the effectiveness of an Instagram giveaway, it is essential to carefully plan and execute the giveaway strategy.

Why You Need to Run an Instagram Giveaway?

Instagram giveaways have become an essential growth strategy for businesses, delivering numerous benefits to both small and large brands. Tailwind’s research reveals that hosting giveaways on Instagram leads to a 70% faster growth rate in followers compared to other strategies. These giveaway posts receive an average of 3.5 times more likes and a staggering 64 times more comments than regular posts. If you still have doubts, let’s explore why you should embrace the Instagram giveaway trend and unlock its potential.

One of the primary advantages of running Instagram giveaways or raffles is the significant boost in user engagement and exposure. By organizing a giveaway that requires users to engage with your post, you create a buzz that captures attention. The Instagram algorithm favors content with high engagement rates, ensuring that your posts reach a larger audience and potentially land on the explore page. This increased visibility can have a profound impact on brand awareness and reach.

Another compelling reason to is the opportunity to attract more followers to your account. As mentioned earlier, giveaways or raffles facilitate a 70% faster growth rate in followers, making it an invaluable strategy for brands, especially those in the early stages. Ula Loops, a social media manager, experienced firsthand the power of successful Instagram contests with fitness influencers. By giving away product packages and collaborating with influencers, their brand managed to double its follower count within a year. This surge in followers directly contributed to increased sales and brand recognition.

Moreover, hosting giveaways and collaborating with influencers enables brands to tap into the benefits of influencer marketing. By allowing international entries and partnering with well-established influencers, you can attract new audiences and expand your reach significantly. The influencer’s community serves as a gateway to untapped markets, providing valuable exposure and opportunities for growth.

In the realm of social media, visuals play a vital role in determining the success of your Instagram business. This is where giveaways excel. By hosting a giveaway or raffle, you can encourage your customers to create compelling photos featuring your products through photo contest giveaways. This user-generated content not only enhances brand trust but also serves as valuable social proof for potential customers. In essence, giveaways and raffles provide a simple and straightforward tactic to invest in your social media strategy while reaping substantial rewards.

How to Run a Successful Instagram Giveaway

Running a successful giveaway or raffle on Instagram doesn’t have to be rocket science. In fact, we’ve simplified the process into five easy-to-follow steps that will set you on the path to hosting your first ever Instagram giveaway.

Step #1: Choose a Goal of Your Instagram Giveaway

To start planning your Instagram giveaway, it’s essential to determine your goals. Without clear objectives, you won’t know what you’re working towards or which metrics to measure while your raffle is in action. Remember, a poorly executed giveaway can be a waste of valuable resources. Common goals for an Instagram giveaway include increasing followers, promoting a product, boosting engagement rates, driving website traffic, generating higher sales or email sign-ups, and encouraging user-generated content.

Step #2: Plan the Details of Your Instagram Giveaway

Once you’ve established your goals, it’s time to plan the specifics of your Instagram giveaway.

Select a Relevant Prize: Take some time to think about what prize will captivate your target audience and motivate them to participate. The prize should align with their needs and generate excitement.

Define the Entry Criteria: Every giveaway or raffle requires entry criteria, and your Instagram giveaway is no exception. Determine how participants can enter or what actions they need to take. The entry criteria should align with your established goals. For example, if your goal is to increase followers, require participants to follow your account. If you aim to boost engagement, ask them to tag friends, like, and comment on your posts.

Choose a Campaign Hashtag: Utilizing a unique and relevant hashtag is a great way to organize your giveaway on Instagram. Creating and promoting a specific hashtag will help you collect more user-generated content and generate valuable traffic to the hashtag page. Ensure your chosen hashtag is distinct to avoid confusion or mixed entries.

Set the Duration of the Giveaway: Determine how long your giveaway or raffle will run and specify the closing date and time. Take time zones into account, especially if you’re hosting an international giveaway or targeting participants from a specific country. Clearly state all these details in the giveaway post on your Instagram feed.

Step #3: Promote Your Instagram Giveaway

With your Instagram giveaway planned, it’s time to promote it and generate excitement.

Craft a Captivating Post: Create a visually appealing and attention-grabbing post that clearly communicates that you’re hosting a giveaway or raffle. Combine it with a compelling description and include a strong call-to-action. Remember, the post should align with your brand’s style and voice.

Utilize Different Formats: While a grid post is the most convenient way to launch your giveaway, leverage other Instagram features such as reels and stories to reach a broader audience and keep the momentum going. Use Instagram stories to remind your existing followers about the giveaway throughout its duration.

Step #4: Close the Instagram Giveaway and Evaluate Results

As the giveaway comes to an end, it’s time to wrap it up and evaluate the results.

Choose the Lucky Winner: Filter through the entries and identify participants who followed the rules. Save their names and use a fair tool or method to select the winner. Announce the winner in your Instagram stories and consider reaching out to them personally to share the good news.

Evaluate the Giveaway Results: Reflect on your initial goals and analyze the impact of the giveaway. For example, if your goal was to gain more followers, compare your follower count before and after the giveaway or raffle to gauge its success. Utilize Instagram analytics to gather insights about your target audience, including their demographics, activity patterns, and interests.

Step #5: Display Instagram Giveaway Contents on Your Website

Finally, make sure to showcase your giveaway or raffle content on your website, as it serves as valuable social proof and helps build trust with your website visitors.

During the Giveaway: If you choose to display your giveaway contents on your website while the giveaway is ongoing, you can redirect some traffic from your website to participate, increasing engagement rates and the overall success of your giveaway.

After the Giveaway: Once the contest ends, displaying the giveaway contents on your website provides powerful social proof to your visitors. This can help you gain their trust and improve conversion rates, turning them from readers into customers.

By following these five steps, you’ll be well on your way to running a successful Instagram giveaway. So, get started, have fun, and watch your Instagram engagement soar!

Bonus: Use an Instagram Widget on Your Website

If you are looking for a way to display Instagram giveaways or raffles on your website, then we have the solution! You can do this with ElfSight’s Instagram Feed widget.

Try creating your Instagram feed right now!

Prize Ideas: Useful Tips for Your Instagram Giveaway

When it comes to hosting an Instagram giveaway, choosing the right prize is crucial to its success. The prize should be captivating and enticing for your audience, ensuring that it resonates with them and holds value (although it doesn’t necessarily have to be expensive). Taking the time to carefully consider your prize selection is essential. To help you brainstorm, we’ve compiled a list of giveaway prize ideas that can work across various niches.

Gift Cards or Cash: Gift cards and cash are versatile options that can appeal to a wide range of participants, regardless of your business’s niche. 

Instagram giveaway example gift card

Product Prizes: If you have physical products to offer, consider giving away your own products, limited edition items, an annual supply of your products, or curated product bundles/baskets.

Instagram giveaway example prize

Subscription-Related Prizes: If your business revolves around software or digital services, offering subscription-related prizes can effectively increase product exposure. This can include free subscriptions for a year, upgraded memberships, free consulting sessions, brand partnerships, and branded merchandise.

Instagram giveaway example subscription

Home Makeovers and Services: Consider prizes that cater to enhancing one’s living space, such as home makeovers, free cleaning services, or new appliances. Additionally, you can offer experiences like a free dinner at a popular restaurant or even luxurious experiences like skydiving, hot air balloon rides, or cruises.

Instagram giveaway example home makeover

Health and Fitness Prizes: Fitness-related prizes can appeal to a health-conscious audience. Think about offering personal training sessions, exercise accessories, gym memberships, supplements, workout plans/videos, or other wellness-focused gifts.

Instagram giveaway example health and fitness

Remember, these are just a few ideas to get you started. The key is to find a prize that aligns with your specific audience and is genuinely appealing to them. The goal is to attract participants who have a genuine interest in your brand or product, rather than solely seeking mass entries for the sake of participating. By selecting a relevant and enticing prize, you can maximize the engagement and overall success of your Instagram giveaway or raffle.


Why should I run an Instagram giveaway or raffle?

Running an Instagram giveaway is a fantastic way to boost engagement, increase your follower count, and create excitement around your brand or product. By leveraging the power of Instagram’s visual platform and the allure of freebies, giveaways can attract new followers, generate user-generated content, and enhance your brand’s visibility on Instagram.

How do Instagram giveaways and raffles work?

Instagram giveaways typically involve selecting a prize, setting entry criteria, and promoting the giveaway to your audience. Participants enter the giveaway by following the specified entry criteria, such as liking a post, tagging friends, or using a specific hashtag. Once the giveaway ends, a random selection is made to determine the winner, and you announce the lucky recipient.

What's the best way to host an Instagram giveaway?

The best way to host an Instagram giveaway or raffleis to start by clearly defining your goals and selecting a prize that aligns with your target audience’s interests. Determine the entry criteria, whether it’s following your account, liking and commenting on a post, or reposting content. Promote the giveaway through captivating posts, stories, and collaboration with influencers or other brands. Finally, be transparent in choosing the winner and announce it promptly.

Can I require participants to follow other Instagram accounts as part of the giveaway entry criteria?

Yes, you can include following other Instagram accounts as one of the entry criteria for your giveaway. However, it’s important to ensure that this requirement is reasonable and relevant to the raffle. Collaboration with other accounts can help expand your reach and expose your brand to new audiences. Be clear about the accounts participants need to follow and consider offering bonus entries for following all accounts involved.

How can I create a visually appealing giveaway post on Instagram?

To create an eye-catching raffle post, use high-quality visuals, such as captivating images or professional graphics. Include clear instructions on how to enter, including the entry criteria and any necessary hashtags. Consider adding text overlays or captions that highlight the prize and generate excitement. Using consistent branding elements and colors will also help your raffle post stand out on Instagram.

Should I set up a separate Instagram page for my raffle?

It’s not necessary to create a separate Instagram page for your giveaway or raffle. You can host the giveaway directly on your existing Instagram account. By keeping the giveaway on your main page, you ensure that your regular followers are aware of the promotion and can participate easily. However, you can create a unique hashtag or highlight the giveaway in your bio to make it easily discoverable.

How long should an Instagram giveaway last?

The duration of an Instagram giveaway or raffle depends on several factors, including your goals and the level of engagement you expect. Shorter giveaways, such as one week, create a sense of urgency and immediate excitement. Longer giveaways, spanning several weeks, allow for more participation and can generate sustained interest. Strike a balance that suits your brand and audience, ensuring enough time for promotion and entries.

Can I run multiple Instagram giveaways simultaneously?

While it’s possible to run multiple Instagram giveaways simultaneously, it’s essential to consider your resources, time commitment, and ability to manage them effectively. Running too many giveaways simultaneously may dilute your audience’s attention and make it challenging to promote each giveaway adequately. It’s often better to focus on one giveaway at a time to ensure maximum participation and engagement.

How can I promote my Instagram giveaway effectively?

Promoting your Instagram giveaway effectively involves utilizing various strategies. Start by creating compelling posts and stories about the giveaway, highlighting the prize and entry criteria. Leverage collaboration with influencers or other brands to expand your reach. Utilize relevant hashtags to increase discoverability. Engage with your existing followers by reminding them about the giveaway in your regular content and stories.

Can I require participants to make a purchase to enter the Instagram giveaway?

It’s generally not recommended to require participants to make a purchase to enter an Instagram giveaway. Making a purchase as a condition of entry may violate Instagram’s guidelines and could be seen as a form of gambling or lottery. Keep your giveaways accessible to all participants and focus on actions that are free and aligned with Instagram’s terms of service.

How can I measure the success of my Instagram giveaway?

To measure the success of your Instagram giveaway, review the key metrics based on your goals. Track changes in your follower count, engagement rates, website traffic, user-generated content, or sales during and after the giveaway. Analyze the data provided by Instagram insights or third-party analytics tools to gain insights into the impact of your giveaway on your overall Instagram presence and business objectives.

Can I collaborate with other brands for an Instagram giveaway?

Yes, collaborating with other brands for an Instagram giveaway can be a beneficial strategy. Partnering with complementary brands can help expand your reach, leverage each other’s audiences, and create a more enticing prize package. Choose brands that share a similar target audience and values. Collaborative giveaways can generate mutual benefits, including increased engagement, follower growth, and brand awareness for all participating brands.

How often should I run Instagram giveaways?

The frequency of running Instagram giveaways depends on your resources, goals, and audience preferences. Running giveaways too frequently may reduce their impact and make them less exciting. On the other hand, infrequent giveaways may lead to a decrease in engagement and interest from your followers. Find a balance that works for your brand, considering the time and effort required to plan, execute, and promote each giveaway effectively.

Are there any legal considerations I should keep in mind when hosting an Instagram giveaway?

Yes, it’s important to consider legal requirements when hosting an Instagram giveaway. Be aware of Instagram’s guidelines and policies regarding promotions and giveaways. Additionally, comply with local laws and regulations related to contests, sweepstakes, and raffles. Clearly state the official rules and terms of your giveaway, including eligibility, entry restrictions, and prize details. Consult with legal professionals if you have specific concerns or questions about the legality of your giveaway.

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