How to Increase TikTok Followers

15 Best Hacks on How to Increase TikTok Followers with Your Website

Increasing your TikTok followers is all about visibility and engagement. Leveraging your website effectively can give you the extra push needed to attract new followers and keep existing ones engaged.

Let’s cover 15 ways you can implement immediately, along with some Elfsight widgets to help you enhance the user experience and drive engagement.

1. Optimize your profile for maximum appeal

Your TikTok profile is often the first impression people have of you, so make it count. A clear profile picture, an engaging bio, and a link to your website or other social profiles can make visitors more likely to follow you.

Your bio should clearly communicate who you are and what kind of content people can expect.

🎯 Tips:

• Use an eye-catching and high-quality profile picture that represents your brand or personal style.
• Craft a short and compelling bio with a clear value proposition.
• Add links to other platforms or a link to a website where users can learn more about you.

2. Create and share engaging content consistently

Consistency is key on TikTok. Regularly posting videos increases the chances that your content will appear in users’ feeds. Make sure to post a variety of content that resonates with your target audience—whether that’s funny videos, tutorials, or behind-the-scenes clips.

🎯 Tips:

• Stick to a posting schedule. Consistency helps build momentum.
• Engage with trending sounds and challenges to increase discoverability.
• Make your videos visually interesting by using creative editing and effects.

3. Collaborate with other TikTokers

Collaborations can help you tap into new audiences and expand your follower base. Find creators in your niche and propose joint content that benefits both of you. This could be a duet, a challenge, or simply shout-outs to each other’s accounts.

🎯 Tips:

• Reach out to creators with a similar or larger following.
• Ensure that your collaboration feels natural and aligns with both audiences.
• Promote the collaboration on other platforms to increase visibility.

4. Leverage user-generated content

Encourage your followers to create and share content related to your brand or videos. User-generated content (UGC) not only boosts engagement but also helps you build a stronger connection with your community.

🎯 Tips:

• Create a branded hashtag for users to tag their posts.
• Feature UGC in your own videos to show appreciation.
• Offer incentives, such as shoutouts or giveaways, to encourage participation.

5. Promote your TikTok on other social platforms

Cross-promoting your TikTok account on other social media channels can drive traffic to your profile. Post teasers or highlight your best TikTok videos on Instagram, Twitter, or Facebook to encourage your followers there to join you on TikTok.

🎯 Tips:

• Use Instagram Stories or Facebook posts to share TikTok snippets.
• Include your TikTok handle in your social media bio.
• Share TikTok videos on your YouTube, Twitter, and Pinterest accounts for added exposure.

6. Engage with your TikTok audience

Engagement is a two-way street. Respond to comments, participate in challenges, and engage with your followers’ content. When people see you actively engaging with your community, they’ll be more inclined to follow you.

🎯 Tips:

• Reply to comments on your videos to show you care about your followers.
• Like and comment on your followers’ content to build relationships.
• Host Q&A sessions or live videos to further connect with your audience.

7. Run contests and giveaways

Contests and giveaways are highly effective in growing your follower base quickly. Create a fun contest with clear rules, and offer an enticing prize that resonates with your target audience. Make following your TikTok account a requirement for entry.

🎯 Tips:

• Set up clear instructions on how to participate, such as “Follow us on TikTok and tag a friend!”
• Choose prizes that appeal to your followers’ interests or needs.
• Promote the contest across multiple platforms for maximum reach.

8. Add call-to-actions in your TikTok videos

A simple but effective strategy is to include a call-to-action (CTA) at the end of each video. Asking viewers to follow you for more content or to check out your website for exclusive offers can directly lead to more followers.

🎯 Tips:

• Keep your CTAs short and direct, such as “Follow for more tips!” or “Hit the follow button for exclusive offers.”
• Place CTAs in both your video captions and videos themselves.
• Make your CTAs stand out by using animations or text overlays.

9. Create shareable, viral content

The key to going viral on TikTok is creating content that’s shareable. If your videos are entertaining, emotional, or informative, viewers are more likely to share them with their followers, expanding your reach.

🎯 Tips:

• Focus on trending topics and memes that are widely relatable.
• Use music, effects, or filters that are popular on the platform.
• Create content that invites viewers to share their own stories or opinions.

10. Showcase TikTok content on your website

Displaying your TikTok feed directly on your website is an effective way to keep visitors engaged and encourage them to follow you. When your website users can easily view your latest videos, they’re more likely to follow you for updates.

🎯 Tips:

• Embed your best-performing or most recent videos to catch users’ attention.
• Ensure that the TikTok feed is visually appealing and easy to navigate.
• Add calls-to-action such as “Follow us on TikTok for more fun!”

💖 Elfsight recommendation: Learn how to display your TikTok videos directly on your website, making it easy for visitors to follow you and share your content.

11. Utilize social media icons for easy sharing

Including social media icons on your website makes it easy for visitors to find and follow you on all your social platforms, including TikTok.

By strategically placing social media icons on key pages of your website, you can drive traffic to your profile.

🎯 Tips:

• Place the icons in the website header or footer where they are visible at all times.
• Make the icons large enough to catch users’ attention but not so large they overwhelm the design.
• Choose icons that match your site’s overall design and color scheme.

💖 Elfsight recommendation: Learn how you can display easy-to-find icons for TikTok and other platforms, helping users follow you with just one click.

12. Use social share buttons to boost content sharing

Encourage your website visitors to share your TikTok videos with their own networks. Social share buttons make it easy for users to spread the word about your content and direct more traffic to your TikTok profile.

🎯 Tips:

• Place share buttons on content pages like blogs or product pages.
• Test different button designs to see which performs best with your audience.
• Encourage sharing with phrases like “Share this video if you love it!”

13. Utilize the power of QR codes

QR codes are a simple yet effective way to promote your TikTok profile. You can place a QR code on your website, business cards, or even in physical locations. Scanning the code will instantly take users to your TikTok page.

🎯 Tips:

• Use QR codes in your marketing materials, including posters and brochures.
• Make sure the QR code is prominently displayed and easy to scan.
• Include a call-to-action next to the code, such as “Scan to follow us on TikTok!”

14. Run polls to engage your audience

Polls are a fun and interactive way to engage your followers and gain insights into their preferences. By asking questions relevant to your content or brand, you can create engagement while also encouraging followers to interact with your TikTok videos.

🎯 Tips:

• Keep your questions short and relevant to your niche.
• Share the poll results in a follow-up video to boost interaction.
• Use polls to tease upcoming TikTok content, creating anticipation.

15. Set up announcement bar for TikTok news

An announcement bar can grab attention without being intrusive. Use it to broadcast new TikTok challenges you’re participating in, upcoming live streams, or other updates that encourage users to follow you.

🎯 Tips:

• Keep the message concise and urgent, like “Join us live on TikTok now!”
• Use a color scheme that stands out without disrupting your site’s design.
• Test the placement of your bar to make sure it’s noticeable but not overwhelming.

FAQ