How to Get More Reviews

15 Best Tricks on How to Get More Website Reviews

Customer reviews play a vital role in building trust and credibility for your business. Positive feedback can significantly influence potential buyers’ decisions, while negative reviews can deter them. Encouraging satisfied customers to share their experiences is essential for enhancing your brand reputation.

In this guide, we will share 15 effective ways to gather valuable insights and testimonials from your clients.

1. Make review process simple and accessible

A complicated review process discourages customers from sharing feedback. The easier it is, the more likely users are to leave reviews. Use clear CTAs and direct them to popular platforms like Google, Yelp, or TripAdvisor. Offering multiple ways to leave reviews – via email links, QR codes, or website popups – ensures that customers can choose their preferred method.

🎯 Tips:

• Provide a direct link to the review page in follow-up emails.
• Ensure the review button is prominent on your website.
• Add mobile-friendly review submission options.

2. Automate review requests with follow-up emails

Automating review requests through follow-up emails ensures customers receive a gentle nudge to leave feedback. Send these emails shortly after a purchase or interaction, when the experience is still fresh. Including personalized elements such as the customer’s name and the specific product they purchased makes the message more engaging.

🎯 Tips:

• Send the follow-up email within 24-48 hours post-purchase.
• Include a CTA leading directly to a review page.
• Offer incentives such as discounts for leaving feedback.

3. Respond to reviews to show customer appreciation

Engaging with reviews – whether positive or negative – demonstrates that you value customer feedback. Responding thoughtfully to reviews shows that your business values customer opinions and strives to improve. Thanking customers for positive reviews builds goodwill, while addressing negative ones helps resolve issues and shows other customers that you are proactive. It also reassures potential customers that they will receive attentive service. Consistent engagement motivates satisfied customers to share their experiences publicly.

🎯 Tips:

• Respond to all reviews promptly, ideally within 24 hours.
• Personalize responses to make them more meaningful.
• Use responses as an opportunity to offer additional support or promotions.

4. Create review campaigns and challenges

Launch campaigns that encourage customers to leave reviews within a specific timeframe. For example, you can run a “30-day review challenge” offering small rewards for participation. These campaigns help gather reviews quickly, boosting visibility and engagement.

🎯 Tips:

• Promote the campaign through email and social channels.
• Provide clear instructions on how to participate.
• Offer multiple reward options to appeal to different customers.

5. Make reviews part of your loyalty program

Loyal customers are more likely to leave positive reviews. Integrate review requests into your loyalty programs to reward members for their feedback. This not only helps you gather more reviews but also strengthens customer relationships. Offer exclusive rewards or points in exchange for reviews to create an ongoing incentive for participation.

🎯 Tips:

• Offer extra loyalty points for leaving a review.
• Promote the review incentive within the loyalty dashboard.
• Thank loyal customers publicly for their contributions.

6. Incorporate QR codes to simplify review process

QR codes provide a quick, easy way for customers to leave reviews. Displaying these codes on receipts, product packaging, or in-store signage directs users to your review platforms with a single scan. This frictionless experience encourages more responses, especially when customers are on the go. QR codes work best when combined with incentives like discounts for completing a review.

🎯 Tips:

• Use QR codes on thank-you cards and invoices.
• Ensure the code leads directly to the review page.
• Add a brief call-to-action next to the QR code.

7. Run review contests to drive engagement

Hosting contests that reward customers for leaving reviews generates excitement and boosts participation. You can offer prizes for the most detailed or creative review, encouraging users to share their experiences.

🎯 Tips:

• Promote the contest widely on social media and email.
• Clearly state the rules and entry criteria.
• Announce winners publicly to build credibility.

8. Leverage video testimonials for impact

Video testimonials are highly engaging and add a personal touch to customer feedback. Encourage customers to share short videos talking about their experience with your product or service. Feature these videos across multiple platforms for maximum exposure.

🎯 Tips:

• Offer incentives to customers who submit video reviews.
• Share videos on social media and product pages.
• Use subtitles for accessibility.

9. Monitor review analytics to optimize future efforts

Tracking review performance helps identify trends and areas for improvement. Analyzing the frequency, sentiment, and content of reviews provides insights that can guide future strategies.

🎯 Tips:

• Use sentiment analysis tools to monitor review trends.
• Adjust review strategies based on analytics.
• Celebrate milestones such as reaching a specific number of reviews.

10. Integrate review requests into purchase journeys

Integrate requests for reviews directly into the customer’s purchase journey to make the process seamless. For example, include a review option on the checkout page or in post-purchase emails. This encourages customers to leave feedback without requiring additional effort.

🎯 Tips:

• Use thank-you pages to prompt review submissions.
• Include a “leave a review” CTA on e-receipts.
• Test the best timing for review requests to maximize responses.

11. Drive local reviews

For businesses with multiple locations, driving reviews for individual branches can boost local SEO. Stimulate customers to leave reviews on Google Maps or Yelp for the specific location they visited. Encourage reviews on the spot by providing tablets or kiosks dedicated to collecting feedback. Customers who have just enjoyed a positive experience are more inclined to leave glowing reviews. This approach ensures immediate capture of feedback while it’s fresh in the customer’s mind, minimizing the risk of them forgetting to review later.

🎯 Tips:

• Display location-based review links on your website.
• Use QR codes in-store to direct customers to relevant review pages.
• Monitor reviews by location to improve local services.

12. Showcase reviews from industry-specific platforms

Industry-specific platforms like Airbnb, Tripadvisor, or Capterra hold significant weight for niche audiences. By encouraging customers to leave feedback on these specialized platforms, you build credibility within your sector. Promoting your profile on these websites also helps attract high-intent customers looking for detailed insights.

🎯 Tips:

• Ask customers to review you on platforms where your target audience is active.
• Display these reviews prominently on your website.
• Regularly monitor and respond to reviews on niche platforms.

💖 Elfsight recommendation: Check out our blog post on how to add All-in-One Reviews widget to track and display review performance over time.

13. Offer incentives to motivate customer reviews

While some customers need a small push to leave feedback, incentives like discounts or exclusive offers can do the trick. Ensure that the rewards do not affect the honesty of the review. Customers appreciate transparency, and incentivized reviews provide valuable insights for businesses. Promoting these programs via newsletters or social media keeps customers engaged and ensures a steady stream of feedback.

🎯 Tips:

• Promote incentives through social media and newsletters.
• Clearly state that all feedback is welcomed, positive or negative.
• Use time-limited offers to create urgency.

💖 Elfsight recommendation: Learn how to implement testimonials slider to highlight customer opinions and display incentivized reviews.

14. Use social media to encourage reviews

Social media platforms are key for collecting customer reviews because they enable real-time engagement. Encourage followers to share feedback on your products or services by tagging your brand or using hashtags. Running contests or campaigns where reviews play a central role can amplify this effect. User-generated content helps you build social proof while engaging audiences on a platform they are comfortable with.

🎯 Tips:

• Highlight user reviews in posts and stories.
• Run contests rewarding top reviews with gifts.
• Include hashtags to categorize customer feedback.

💖 Elfsight recommendation: Learn how to embed Facebook Reviews to showcase social feedback directly on your website.

15. Showcase reviews on your website to inspire others

Displaying positive reviews prominently on your website motivates other customers to leave feedback. Reviews offer social proof, which builds trust and confidence among visitors. Adding testimonials to product pages, banners, or sliders can also boost conversions by reinforcing the quality of your offerings. Regularly updating displayed reviews keeps the content fresh and relevant.

🎯 Tips:

• Feature top reviews on homepage sliders.
• Use recent reviews to show current customer satisfaction.
• Display product-specific reviews on relevant pages.

💖 Elfsight recommendation: Check out how adding Google Reviews widget can help you show reviews dynamically on your website.

FAQ