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How to Add Google Reviews to Squarespace

Discover how to embed Google Reviews on your Squarespace website. Learn three methods to display testimonials, enhance credibility, and create a stronger connection with your audience.
Add Google Reviews to Squarespace
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Adding Google Reviews to your Squarespace website can provide a powerful combination of social proof and marketing material. Whether you’re a small business, an e-commerce store, or a service provider, showcasing genuine feedback directly on your website can boost credibility and drive conversions.

This article explores three effective methods for how to add Google Reviews to Squarespace and provides insights into the benefits of such integration.

How to Add Google Reviews to Squarespace with a Plugin

The Elfsight Google Reviews plugin is a simple yet powerful tool for anyone looking to easily embed and display reviews on their Squarespace website. Designed for users of all experience levels, it requires no coding and offers a wide range of customization options.

With Elfsight, you can select specific reviews to display, adjust the widget’s appearance, and integrate it seamlessly into your Squarespace pages. The tool also provides ongoing updates and customer support, making it a reliable and user-friendly choice.

Here’s a guide on adding the Google Reviews to your website:

  1. Select a layout in the Google Reviews editor.
  2. Link your plugin to your business page and set filters for relevant reviews.
  3. Pick a layout and adjust header elements. Style review boxes and source images.
  4. Personalize colors, fonts, backgrounds, and finalize settings like translation and links.
  5. Generate the embed code. Copy and paste it into your website CMS.

Create your own Google Reviews plugin to showcase customer feedback and prove you’re a great company!

Detailed guide:

  1. Select a template. Begin by choosing a template in the Google Reviews editor that best compliments your website. There is a variety of layouts, including those that include AI Summary.
    Choose a template for the Google Reviews widget
  2. Link your business page. Connect your plugin to your business page through the ‘Source’ tab. Also, here you can adjust filters and sorting to display only the most relevant reviews.
    Link your Google business profile
  3. Adjust the layout. Pick one of the 7 available layouts or create a custom one. The options include carousel, greed, list, badge, and more.
    Pick a layout
  4. Customize the style. Adapt the plugin’s header: change its style, turn on or off the needed elements like rating starts, number of reviews, etc. Select a style for the review box and the review source picture.
    Customize the review plugin
  5. Adjust the plugin’s appearance and settings. Use the settings panel to customize elements like color scheme, accent color, fonts, background, title, etc. Finalize the plugin’s settings such as translation and links.
    Work on plugin's appearance
  6. Generate the embed code. Once the widget design is finalized, click on ‘Add to website for free’ and then ‘Publish’ to produce the HTML code. Copy the code and embed it into the appropriate location on your website. Save and preview to ensure the reviews appear as expected.
    Embed Google Reviews to Squarespace with the code

How to Embed Google Reviews on Squarespace with API

For developers and those comfortable with coding, the Google Reviews API offers a flexible way to integrate customer feedback into your Squarespace website. This method provides full control over how reviews are fetched, displayed, and styled, making it ideal for those seeking advanced functionality.

The API method requires a good understanding of programming languages like JavaScript or Python, as well as familiarity with the Squarespace platform’s developer tools.

Step-by-step instructions to embed Google Reviews to Squarespace:

  1. Create or select the project. Visit the Google Cloud Console. Create a new project or select an existing one from your dashboard. Navigate to the API library.
    Access Google Cloud Console
  2. Obtain an API Key. Enable the ‘Places API’. Generate an API key. To enhance security, restrict the key to specific IPs or domains.
    Enable Places API and generate an API key
  3. Retrieve your business’s place ID. Go to the Place ID Finder. Enter your business name and location in the search bar. Copy the unique Place ID associated with your Google Business Profile.
    Locate your Place ID and write the embed code
  4. Write a script to fetch reviews. Using your API key and Place ID, write a script to retrieve reviews from Google’s database. Log in to your Squarespace account and open the page where you want to display reviews. Insert a ‘Code Block’ and paste your script into it. Save your changes and test the functionality.
For example, you can use JavaScript to fetch reviews and display them dynamically on your website. Customize the script to filter reviews, add styles, or include additional information like reviewer names and ratings.

Bonus Tip: Adding Google Reviews through a Link

When it comes to showcasing customer feedback on your Squarespace website, one of the easiest approaches is to utilize the embed link feature available directly from Google My Business. This straightforward method enables you to quickly display your Google Reviews without the need for complex tools or setup.

Step-by-step instructions:

  1. Log in to your Google Business Profile. Visit Google My Business and log in to your account. Navigate to the ‘Reviews’ section in your dashboard.
  2. Generate a shareable link. Click the ‘Share’ button near your reviews. Copy the provided link.
  3. Add the link to Squarespace. Go to your Squarespace editor and open the page or section where you want to display reviews. Add a button saying something like “Read customer reviews” and paste the link.
While this option may not provide advanced customization or seamless integration, it serves as an effective solution for businesses seeking a fast and simple way to highlight their reviews.

Why Choose Elfsight to Embed Google Reviews on Squarespace

Elfsight’s Google Reviews plugin stands out as the premier choice thanks to its ease of use, extensive customization options, and advanced moderation features. Whether you’re a tech-savvy developer or a complete beginner, there is a solution tailored to your needs.

Key features of Elfsight:

  • Template options. Choose from Classic, Bubble, or Spotlight templates to style your reviews.
  • Flexible layouts. Six layout types including Grid, Slider, Masonry, and badges with additional navigation and display settings.
  • Responsive design. Fully adaptable widget for perfect display on desktops, tablets, and mobile devices.
  • Effortless integration. Connect your Google business profile and auto-display reviews on your site with real-time updates.
  • Content filtering. Show specific reviews using filters like positivity, keywords, or quantity.
  • Trust-building details. Display reviewer info, star ratings, dates, and Google badges for authenticity.
  • Review request button. Encourage new reviews with a Yes/No button linking visitors to your Google page.

All templates offered by the Elfsight Google Reviews plugin are fully mobile-friendly, ensuring your reviews look flawless on any device, whether desktop, tablet, or smartphone. 

Elfsight provides flexible pricing plans tailored to suit any need, including a free option, which makes it accessible for businesses of all sizes.

Advantages of Adding Google Reviews to Your Website

Embedding Google Reviews on your Squarespace website offers several advantages, from improving credibility to enhancing SEO performance. By showcasing positive feedback, you can create a trustworthy and engaging online presence.

Here’s a detailed breakdown of reasons and benefits for both, the business and the customer.

ReasonWhy It’s Important for CustomersWhy It’s Important for Businesses
Builds TrustCustomers see authentic feedback from real users, boosting confidence.Establishes credibility and showcases transparency.
Improves Decision-MakingHelps customers evaluate products or services with reliable insights.Encourages informed purchases, reducing buyer hesitation.
Demonstrates QualityValidates the business’s reliability through others’ positive experiences.Highlights the quality of products/services to attract new clients.
Enhances EngagementEnables interaction by allowing customers to explore and leave reviews.Builds a loyal community and encourages user participation.
Boosts SEOReviews can improve search engine rankings and visibility.Increases website traffic and attracts new customers organically.
Drives Social ProofCustomers rely on peer recommendations to make confident decisions.Reinforces brand reputation through word-of-mouth validation.
eBooks and GuidesIdeal for text-heavy guides or academic-style eBooks.Fantastic for eBooks with rich visuals and interactive storytelling.

Conclusion

Overall, adding Google Reviews to your Squarespace website is a strategic move to strengthen your online reputation and boost customer engagement. Whether you opt for the feature-packed Elfsight Google Reviews plugin, the flexible API method, or the simple link option, integrating customer feedback can have a significant impact on your business’s growth.

Pick a method based on your skill level, needs, and resources and boost your credibility with real reviews from your clients.

FAQ


Is it possible to embed Google Reviews on Squarespace for free?


Yes, all the described options for adding Google Reviews to Squarespace are available for free (the API with some restrictions). However, for enhanced functionality, you’ll need to upgrade your plan.

Which Squarespace subscription is required to use the Google Reviews plugin?


You’ll need a plan that allows custom code injection, such as the Business or Commerce plans. These plans support the integration of third-party tools like Google Reviews.

Can I control or filter the Google Reviews shown on my Squarespace website?


Yes, tools like Elfsight and custom scripts via the API allow you to moderate reviews. You can filter reviews to display only specific ones based on keywords, positivity, or other criteria.

Are embedded Google Reviews updated automatically?


Most tools sync periodically to fetch new reviews, keeping your site updated. For instance, Elfsight automatically updates without requiring manual input.

Do embedded reviews affect website loading speeds?


Elfsight and API integrations are optimized for performance to ensure quick review loading. They minimize any impact on your website’s overall speed and user experience.

Editor: Add Google Reviews to Website for Free

Curious to test the online plugin builder and explore its features hassle-free? Visit the on-page Google Reviews editor to experience the widget in real-time.

Need More Info?

We hope this guide was helpful to you. Reach out to us if you have any questions about adding Google Reviews to your Squarespace website. Our mission is to ensure a seamless and successful experience for you. 

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