25 Best Review Websites for Businesses
If you are here, then you are 100% aware of the reviews’ impact. It’s massive. Especially right now, when online businesses are thriving, sometimes even better than offline ones. For example:
In 2022, around 66% of US customers agreed that online reviews hold the most influence on buying decisions, making them more powerful than search engines, social media, and marketplaces.
The word-of-mouth rule works the best: the more people talk about your business positively, the more new buyers come to you. So, it’s time to expand your online presence and consider more options than just a website page or Instagram profile.
But what business reviews website to use? We’re about to find out!
1. Google
About business review sites, Google My Business (GMB) is the key. This platform is the go-to destination for local businesses to manage their online presence and capture valuable customer feedback.
The power of Google My Business lies in its direct impact on local search rankings. When a potential customer searches for “restaurants near me” or “plumbers in [city],” your review listing determines your visibility.
But GMB is more than just a platform for gathering reviews; it’s a hub for engaging with your customers. You can answer questions, respond to reviews, share updates, and even showcase photos and videos of your business. This interactive space allows you to build relationships, address concerns, and foster community around your brand.
🔎 Business industry: Google My Business is one of the best consumer review websites. It is a must-have for any local business: restaurants, retail stores, service businesses, healthcare, and local attractions.
⭐ Rating system: It uses a star rating system, where customers can rate businesses on a scale of 1 to 5 stars. A higher star rating generally indicates a more satisfied customer base.
2. Facebook
Facebook is also on the customer review websites list. As the world’s largest social network, it has become an essential platform for businesses to engage with customers. With a vast reach and social influence, it is a critical tool for building brand awareness and customer relationships.
The strength lies in its social influence. It’s where people connect, share experiences, and seek recommendations. Businesses can leverage this social dynamic to their advantage, turning their Facebook page into a place for review collection.
Facebook allows businesses to respond to reviews, answer questions, and address concerns. So, take this opportunity to use the power of word-of-mouth marketing.
🔎 Business industry: Facebook reviews are helpful for businesses in industries that rely on customer experience and recommendations. It includes restaurants, retail stores, event organizers, service providers like hair salons and spas, and tourism and hospitality businesses.
⭐ Rating system: Facebook uses a star rating system, where customers can rate on a scale of 1 to 5 stars, similar to Google reviews. Customers can leave reviews on different aspects—such as customer service, product quality, pricing, etc.—and recommend businesses to their friends and connections.
3. Yelp
Yelp focuses on local discovery, too. When you look for a restaurant, coffee shop, mechanic, or any service-oriented business in your area, it is often one of the first places you turn.
Being a community-driven platform, you can refer Yelp to the business reviews sites. It’s a chance to showcase your offerings, respond to reviews, and build a loyal customer base in your area.
The algorithm prioritizes user-generated content, meaning positive reviews can significantly impact your visibility. Become open to users sharing their honest opinions and helping others make informed decisions.
🔎 Business industry: Yelp is particularly valuable for businesses that rely on foot traffic and customer loyalty, like restaurants, cafes, bars, salons, spas, fitness centers, and other local service providers.
⭐ Rating system: It uses a star rating system, where customers can rate businesses on a scale of 1 to 5 stars. It encourages users to share photos and videos of their experiences, making the platform more visually engaging.
4. Amazon
Amazon, the top e-commerce platform, is more than just a marketplace for goods; it’s a powerful influencer of purchasing decisions. Its vast product review system is a goldmine of consumer feedback, shaping how shoppers research, compare, and ultimately buy products.
A product with a high average rating and numerous positive reviews is more likely to attract buyers, while negative reviews can deter them. Customers can also leave reviews for sellers, highlighting their experiences with the service, shipping, and overall customer satisfaction.
It adds another layer of importance to managing Amazon reviews and addressing any negative feedback promptly.
🔎 Business industry: Among the top trending consumer services websites, Amazon reviews are vital for businesses selling products online. Whether you’re a small artisan selling handmade goods or a large corporation selling electronics, they can make or break your success. It’s a platform where reputation and customer feedback are paramount.
⭐ Rating system: You get a star rating system, where customers can rate products on a scale of 1 to 5 stars. Plus, Amazon allows shoppers to compare products based on their reviews.
5. TripAdvisor
TripAdvisor, a global platform for travel reviews, has become a crucial resource for travelers plotting their next adventure. It’s a treasure trove of information about first-hand experiences, all curated by fellow travelers.
When planning a trip, people turn to TripAdvisor to research destinations, read reviews of hotels and restaurants, and get insights into local attractions and activities. Its vast database of reviews and ratings has made TripAdvisor one of the best review sites for making informed travel decisions.
For tourism businesses, it offers a powerful platform to showcase their offerings and build a strong online reputation. Positive reviews can attract new customers, boost bookings, and enhance a brand’s image.
🔎 Business industry: TripAdvisor is essential for businesses in the travel and hospitality industry, including hotels, restaurants, attractions, tour operators, and vacation rentals.
⭐ Rating system: TripAdvisor offers forums where travelers can discuss specific destinations, ask questions, and share recommendations. It also uses a five-star rating system.
6. Trustpilot
Trustpilot stands out as a global platform where companies can gather honest feedback from real customers, creating a transparent and reliable space for online business reviews. It aims to build trust in the online marketplace, helping people showcase their strengths and address customer concerns.
It operates globally, making it ideal for industries with a worldwide audience that work on a massive scale. Plus, you can truly trust this platform because Trustpilot uses a sophisticated system to identify and remove fake reviews.
🔎 Business industry: Trustpilot is a valuable tool for businesses across various industries, from e-commerce companies to service providers and even non-profit organizations.
⭐ Rating system: There is a five-star rating system. A higher star rating generally indicates a more satisfied customer base. Trustpilot also allows customers to categorize their reviews, such as “Excellent,” “Great,” “Average,” “Poor,” or “Bad,” providing a quick overview of the overall sentiment towards the business.
7. Angi
Angi, formerly Angie’s List, is a customer reviews website for homeowners who want reliable professionals for their home projects. Think of it as a community of homeowners and service providers, connecting those seeking help with those who can provide it.
From plumbing and electrical work to landscaping and cleaning, it takes the guesswork out of finding reliable service providers, putting you in touch with those with a proven track record.
It’s a platform built on trust, transparency, and a focus on providing high-quality service experiences.
🔎 Business industry: Angi is perfect for service professionals in the home improvement and repair industries, including plumbers, electricians, HVAC technicians, contractors, cleaners, and landscapers.
⭐ Rating system: Angi uses a 5-star rating system for service providers. Users can leave reviews with their star rating and a detailed experience description.
8. BBB
The Better Business Bureau (BBB) is a non-profit organization that acts as a watchdog for ethical businesses, promoting trust and fair practices between companies and consumers. It offers a platform for consumers to file complaints and for businesses to address those complaints.
🔎 Business industry: Think of businesses where consumers need to feel confident in their choices, such as home service providers, financial institutions, retailers, and any industry where trust is essential.
⭐ Rating system: The BBB uses a letter-based rating system, from A+ to F, for an online review. A higher rating generally indicates a more trustworthy and reliable business.
9. Glassdoor
When it comes to job hunting, potential employees want more than just a company’s website and job description. They want to hear from current and former employees about the real deal: the company culture, the work environment, and the growth opportunities. That’s where Glassdoor steps in.
Glassdoor is one of the top review sites dedicated to employee reviews, offering a unique window into the world of a company. Imagine it as a Yelp for workplaces. It’s a place where employees can share their honest thoughts and experiences, providing valuable insights for those considering joining a particular organization.
🔎 Business industry: Glassdoor is particularly valuable for industries that rely heavily on attracting and retaining talented individuals. It includes sectors like technology, finance, consulting, and healthcare, where the competition for top talent is fierce.
⭐ Rating system: Employees can anonymously rate their employers on a scale of 1 to 5 stars across various aspects, including work-life balance, compensation and benefits, senior management, and culture and values.
10. G2 Crowd
G2 Crowd is a platform designed to help businesses find the perfect software solutions for their needs. Think of it as a trusted advisor for software selection. It provides a vast collection of reviews and ratings from real software users, offering strengths and weaknesses of different products.
G2 Crowd encourages user-generated content, including detailed reviews and comparisons. The platform categorizes software into specific industries and functions, making it easier for businesses to find relevant options.
Plus, each software product has a dedicated profile that includes details about its features, pricing, integrations, and user reviews.
Can you name the G2 as one of the best customer review platforms? We think so!
🔎 Business industry: G2 Crowd is particularly relevant for businesses in industries that rely on software solutions, such as technology, marketing, finance, and sales.
⭐ Rating system: Users can rate software products on a scale of 1 to 5 stars, providing feedback on various aspects, such as ease of use, features, customer support, and value for money.
11. Foursquare
Have you ever found yourself in a new city, craving coffee or searching for a restaurant? Well, the next on the local business review sites list is Foursquare.
Foursquare is a location-based social networking platform that acts as a digital guidebook for exploring cities. It allows users to discover and rate places like restaurants, bars, shops, and attractions. Imagine it as a combination of Yelp, TripAdvisor, and a social network—all rolled into one.
🔎 Business industry: It is ideal for hospitality, entertainment, and retail. Restaurants, bars, coffee shops, hotels, and local shops can use Foursquare to attract new customers, showcase their offerings, and encourage repeat visits.
⭐ Rating system: Users can rate places on a scale of 1 to 10 stars based on their experience. You can easily see the overall rating of a place, as well as individual ratings for specific aspects like food, atmosphere, or service.
12. Yellow Pages
Remember those thick, paper directories filled with local businesses? That’s the classic Yellow Pages, which has transitioned seamlessly into the digital age. While the physical book may be a thing of the past, Yellow Pages remains on the guide with local review sites for connecting businesses with consumers online.
Today, Yellow Pages goes beyond just listing companies. The platform allows users to compare businesses side-by-side, viewing their ratings, reviews, and listings to make informed decisions.
🔎 Business industry: It caters to local communities, such as restaurants, shops, service providers, and healthcare professionals.
⭐ Rating system: Users can find businesses based on category, location, or keyword. The platform offers detailed listings with contact information, hours of operation, and maps.
13. Capterra
Finding the right software for your business can feel like searching for a needle in a haystack. But we have Capterra.
Capterra is the best reviews website dedicated to helping businesses discover and choose the most useful software solutions. It is a comprehensive directory of software products powered by user reviews and ratings.
🔎 Business industry: It is relevant for businesses in industries that rely on software solutions, such as technology, marketing, finance, and sales.
⭐ Rating system: Capterra organizes software into specific categories, such as CRM, accounting, marketing automation, and project management. Each software product has a dedicated profile that includes details about its features, pricing, and integrations.
14. Booking.com
Booking.com is a leading online travel platform that connects travelers with a wide range of accommodations, from budget-friendly hostels to luxurious hotels. It is a global marketplace for lodging, offering a vast selection of options to suit every traveler’s needs and budget.
You can find everything from hotels and apartments to guesthouses and vacation rentals, all in one place. The platform lets you compare different properties side-by-side, considering prices, amenities, location, and user reviews to make an informed decision.
🔎 Business industry: Booking.com is essential for the hospitality industry, particularly for hotels, guesthouses, apartments, and vacation rentals.
⭐ Rating system: Users can leave online reviews for businesses and rate accommodations on a scale of 1 to 10, providing insights into the quality of the room, service, location, and overall experience.
15. DealerRater
Buying a car is a massive decision, so finding the right dealership can make all the difference. DealerRater is a platform designed to help clients find reputable dealerships and avoid potential headaches.
DealerRater acts as a trusted source for automotive reviews, allowing car buyers to access insights and experiences from customers. It is like a Yelp for car dealerships, offering a platform to share feedback, ratings, and reviews.
🔎 Business industry: This type of consumer review websites works best for the automotive industry, particularly for car dealerships, service centers, and auto repair shops.
⭐ Rating system: Customers can rate dealerships on a scale of 1 to 5 stars, providing feedback on their overall experience, including sales, service, and customer satisfaction.
16. Healthgrades
Choosing a healthcare provider can be a daunting task, especially when you’re faced with a complex medical situation or need specialized care. But with the business review websites, you can find the best doctor.
Healthgrades is a leading online platform that empowers patients to make informed decisions about their healthcare. It provides a comprehensive database of healthcare providers, hospitals, and facilities, allowing users to search, compare, and find the best options for their needs.
🔎 Business industry: Hospitals and medical professionals can use Healthgrades to build their online presence, attract new patients, and showcase their expertise to a wider audience.
⭐ Rating system: It utilizes a sophisticated algorithm to assess physician quality based on various factors, including patient experience, clinical outcomes, and other relevant data. These ratings provide a more nuanced understanding of a physician’s competency and track record.
17. GoodFirms
GoodFirms is a well-known review platform that goes beyond just collecting customer feedback. It’s like a directory where your company’s profile features a star rating, detailed analysis of your services, and even customer testimonials—designed to help your business stand out and be easily found by potential clients.
Imagine a potential client searching for a web development company. They might find your company listed, complete with a detailed profile showcasing your expertise, past projects, and glowing reviews from happy customers.
It is the power of GoodFirms: share success stories and connect with those looking for services.
🔎 Business industry: GoodFirms is a fantastic option for businesses across various fields, from software development and marketing agencies to design firms and IT consultants.
⭐ Rating system: It uses a comprehensive rating system that considers multiple factors, including industry expertise, client feedback, and website performance.
18. Avvo
Avvo is a specialized platform designed for the legal industry, where clients can find and review lawyers based on their experiences. It provides a comprehensive profile listing for attorneys, showcasing their qualifications, areas of expertise, and client ratings.
Clients can leave detailed reviews that reflect their interactions with legal professionals, helping potential clients make informed decisions. Avvo also features a Q&A section where users can ask legal questions and receive answers from qualified attorneys, further enhancing the platform’s value.
🔎 Business industry: This platform, as one of the customer review sites, is primarily geared towards lawyers and law firms, making it an essential tool for those in various legal fields, including family law, criminal defense, personal injury, and corporate law.
⭐ Rating system: Each lawyer is rated on a scale from 1 to 10, taking into account factors like experience, industry recognition, and client feedback.
19. Nextdoor
Nextdoor is a unique social networking platform that connects neighbors and local communities. It serves as a digital neighborhood hub where residents can share recommendations, local news, and insights about services in their area.
Reviews can be left by users who have firsthand experience with a business, helping others make informed choices. The platform encourages genuine interactions, as suggestions often come from people living nearby, making it easier for potential customers to trust the feedback they receive.
🔎 Business industry: It is beneficial for local service providers like restaurants, home improvement contractors, pet services, and health professionals.
⭐ Rating system: On Nextdoor, businesses are rated on a scale of 1 to 5 stars, providing a straightforward way for customers to express their satisfaction.
20. Airbnb
Airbnb is a popular online marketplace that connects travelers with hosts offering unique accommodations around the world. Whether you’re looking for a cozy apartment, a beachside villa, or even a treehouse, Airbnb provides a platform for hosts to list their properties and for guests to find the perfect place to stay.
The listings include detailed descriptions, high-quality photos, and essential information about amenities. Hosts can set their prices and availability, allowing for flexibility in how they manage their rentals.
🔎 Business industry: Airbnb caters primarily to the hospitality industry, including individual homeowners, property managers, and boutique hotels.
⭐ Rating system: The platform uses a star rating system, where guests can rate their experience on a scale of 1 to 5 stars with written reviews that provide insights into their stay.
21. HomeAdvisor
HomeAdvisor is a trusted online platform designed to connect homeowners with local service professionals for various home improvement projects. It simplifies the search process by providing a comprehensive directory of qualified contractors—whether you need a plumber, electrician, or landscaper.
Each professional has a detailed profile listing that includes their services, pricing, and contact information, making it easier for homeowners to find the right match for their needs.
🔎 Business industry: HomeAdvisor caters to a variety of industries, including home remodeling, maintenance, landscaping, and cleaning services.
⭐ Rating system: The platform features a unique rating system based on customer reviews, which helps potential clients gauge the quality of service they can expect.
22. RateMDs
RateMDs is an online platform dedicated to helping patients find and review healthcare professionals. It serves as a valuable resource for individuals seeking information about doctors, dentists, and specialists in their area.
Profiles on RateMDs include essential information such as the professional’s qualifications, practice locations, and areas of expertise. Users can leave detailed reviews that cover various aspects of their visit, including wait times, staff friendliness, and overall satisfaction.
This diversity of feedback helps potential patients make informed choices about their healthcare providers.
🔎 Business industry: RateMDs is placed in the healthcare industry, encompassing a wide range of professionals—from primary care physicians and specialists to dental practitioners and mental health providers.
⭐ Rating system: The platform allows users to rate their experiences on a scale, typically from one to five stars, making it easy to gauge the quality of care provided.
23. Zomato
Zomato is a popular online platform that helps food lovers discover new dining experiences. Originally launched as a restaurant discovery service, it has evolved into a comprehensive resource for everything related to food and dining.
Users can search for restaurants by location, cuisine, or dietary preferences, making it easy to find the perfect spot for any occasion.
Each restaurant profile includes essential details such as menus, photos, contact information, and user reviews.
🔎 Business industry: It is focused primarily on the food and beverage industry, including restaurants, cafes, bars, and food delivery services.
⭐ Rating system: On Zomato, restaurants are rated on a scale from one to five stars, allowing users to understand the quality of a place in a matter of seconds.
24. Edmunds
Edmunds is a leading online platform dedicated to helping consumers make informed decisions about buying and owning vehicles. With a wealth of information on new and used cars, Edmunds offers comprehensive reviews, expert insights, and user-generated content that covers everything from car performance to pricing.
The platform features detailed profiles for each vehicle, including specifications, photos, and various options available.
🔎 Business industry: Edmunds serves a wide array of industries within the automotive sector, including dealerships, manufacturers, and service providers.
⭐ Rating system: When it comes to ratings, Edmunds employs a unique scoring system that evaluates cars based on criteria such as performance, comfort, safety, and fuel efficiency.
25. Feefo
Feefo is a customer review platform that focuses on gathering genuine feedback from consumers to help businesses improve their services and products. Collecting verified reviews ensures that the reviews come from real customers, which adds credibility to the ratings.
The platform allows businesses to showcase their customer satisfaction through star ratings, making it easy for potential buyers to learn more about the quality of a product or service.
🔎 Business industry: Various industries can benefit from Feefo, including retail, travel, hospitality, and e-commerce.
⭐ Rating system: Feefo offers a variety of review types, including text reviews, video testimonials, and even photos, giving businesses a comprehensive view of customer opinions.
6 Tips on Choosing Consumer Reviews Website
Choosing the right consumer review website can make a big difference in how your business is perceived. Here are six straightforward tips to help you find the best fit for your needs:
1. Base your choices on the niche or business industry
The first step is to consider your business niche and industry. If you’re a local restaurant, platforms like Yelp and TripAdvisor are essential. For software businesses, G2 Crowd or Capterra are crucial. Focus your efforts on platforms relevant to your industry and target audience.
2. Pick a popular platform
The more people use a platform, the more visibility your business gets. Sites like Google My Business and Facebook have vast user bases, making them great choices for reaching potential customers. A popular platform can help you gather more reviews and improve your online presence.
3. Let the review websites follow your goals
Make sure the review website reflects your business principles and goals. If you prioritize customer service, select platforms that emphasize customer feedback and engagement. This alignment will help you attract customers who share your values.
4. Conduct surveys
Don’t hesitate to ask your customers where they prefer to leave reviews. Sending out a quick survey can provide valuable insights into which platforms your audience uses most. This information will guide you in picking the right review websites.
5. Prioritize user-friendliness
A simple and intuitive review process encourages more customers to leave feedback. Look for platforms that make it easy for users to share their experiences without hassle. The easier it is for customers to leave reviews, the more likely they are to do so!
6. Explore options to add to your website
Another helpful tip is to search the Internet and find the platforms that can be installed on your other online channels: business website page, social media, emails, etc. This way, you will expand the possibilities of getting new reviews and not only rely on search engines.
Elfsight can do that for you. With a wide collection of review widgets, you can select the specific ones for your website, for example:
- Google Reviews widget
- Facebook Reviews widget
- Yelp Reviews widget
- Amazon Reviews widget
- TripAdvisor Reviews widget
Or try the All-in-One Reviews widget that combines multiple platforms into one centralized place!
Summary
Review websites play a vital role in building trust, credibility, and brand reputation. By understanding the best platforms for your industry and implementing effective strategies to encourage and manage reviews, you can leverage these powerful tools to grow your business and thrive in the competitive digital landscape.
Ready to harness the power of online reviews and elevate your business? Get started today by exploring the consumer review sites listed above and engaging with your customers on these platforms!
FAQ
Why are company reviews by customers valuable?
Customer reviews hold significant value in today’s marketplace, serving as a vital source of trust and credibility for potential buyers. When consumers read feedback from others who have already experienced a product or service, they gain insights that marketing materials alone cannot provide.
Moreover, a strong reputation built on positive customer experiences can set a company apart from its competitors, ultimately attracting more customers and driving sales.
What are the benefits of online review sites?
Online reviews are a powerful force in shaping customer decisions, influencing brand reputation, and driving business growth. By understanding the review platforms and their strengths, businesses can:
- Enhance customer service: Reviews provide valuable insights into customer experiences, highlighting areas where improvements can be made.
- Build trust and credibility: Positive reviews build trust and credibility, increasing customer confidence and driving sales.
- Attract new customers: Online reviews are a significant factor in local search rankings, helping businesses attract new customers.
- Address negative feedback: Responding to negative reviews demonstrates a commitment to customer satisfaction and provides opportunities to address concerns and improve customer experience.
What are the best review sites for SEO?
Here are some of the best review sites that can help boost your SEO:
- Google My Business: This is one of the most important platforms for local businesses. Having positive reviews here can improve your ranking in local search results, making it easier for customers to find you.
- Yelp: Known for its focus on local businesses, Yelp is another powerful site for gathering reviews. A good presence on Yelp can drive traffic to your site and improve your credibility.
- Facebook: With millions of active users, Facebook reviews can significantly impact your business’s online reputation. Positive feedback here can enhance your visibility in search results.
- Trustpilot: This site is dedicated to collecting customer reviews and is widely recognized. A strong profile on Trustpilot can improve your SEO and help you stand out in your industry.
- Angi: For service-based businesses, Angi is a great platform. It helps potential customers find reliable services and can contribute positively to your SEO.
- Better Business Bureau (BBB): While not a traditional review site, having a good rating on BBB can enhance your reputation and trustworthiness, which is beneficial for SEO.
By actively encouraging customers to leave reviews on these platforms, you not only gain valuable feedback but also boost your website’s authority in search engine results. Remember, the more positive reviews you have, the better your chances of ranking higher!
