How to Increase Content Sharing

15 Best Ways on How to Increase Website Content Sharing

Increasing content sharing is a powerful way to extend the reach of your brand, drive more traffic to your website, and boost your visibility. Whether you’re a small business or a well-established brand, promoting your content effectively across social media platforms is crucial for building an engaged audience.

In this guide, we’ll explore 15 actionable tricks for increasing content sharing, including some that leverage Elfsight widgets.

1. Offer shareable, valuable content

People are more likely to share content that provides real value. If your one is useful, entertaining, or informative, it will naturally encourage them to share it with their networks.

🎯 Tips:

• Create how-to guides, lists, or tutorials that solve problems.
• Use eye-catching visuals such as infographics, charts, or videos to enhance your content.
• Ensure the content is shareable by making it easy for users to copy or share links.

2. Leverage social proof with UGC

User-generated content (UGC) builds trust and creates a sense of community. When your customers or audience members share their own content related to your brand, it encourages others to do the same.

🎯 Tips:

• Encourage your customers to share their experiences with your products on social media using a branded hashtag.
• Feature user-generated content on your website and social media channels to inspire others.
• Offer incentives like discounts or prizes for sharing their content.

3. Timing is everything

When you share content matters. To maximize engagement and shares, post your content when your audience is most active online.

🎯 Tips:

• Use analytics tools to identify when your audience is most active on social media.
• Experiment with different times and days to see which gets the most engagement.
• Schedule your posts for peak times using tools like Buffer or Hootsuite.

4. Create engaging headlines

An eye-catching headline is crucial for enticing people to share your content. If the title doesn’t spark interest, they are less likely to engage.

🎯 Tips:

• Make your headlines clear, specific, and action-oriented.
• Include numbers or statistics to add credibility (e.g., “5 Ways to Improve Your Content Sharing”).
• Use compelling words like “surprising,” “ultimate,” or “essential.”

5. Incentivize sharing with contests or giveaways

Incentives can encourage more people to share your content. Running a giveaway or contest is a fun way to motivate people to spread the word.

🎯 Tips:

• Require users to share your content to enter the contest.
• Offer a valuable prize that is relevant to your audience.
• Promote your giveaway on social media and your website to get more people involved.

6. Optimize content for mobile users

With a significant amount of internet traffic coming from mobile devices, optimizing your content for mobile is essential to increase shares.

🎯 Tips:

• Ensure your website and content are mobile-friendly and load quickly on smartphones and tablets.
• Avoid using too many large images or slow-loading elements that might deter users from sharing.
• Test your content on mobile devices to ensure it’s easily shareable.

7. Make your content interactive

Interactive content such as quizzes, polls, or surveys can increase engagement and motivate users to share results with their networks.

🎯 Tips:

• Create shareable quizzes or polls that people can complete and then share on social media.
• Add a call-to-action encouraging users to post their results on social platforms.
• Keep the interactive elements fun, informative, and easy to complete.

8. Create shareable visual content

People are more likely to share visually engaging content like infographics, videos, and images. The more visually appealing your content, the more likely it is to be shared.

🎯 Tips:

• Create high-quality infographics that summarize valuable information.
• Use videos and GIFs to explain complex concepts in an easy-to-understand format.
• Ensure your visuals are optimized for different social media platforms.

9. Encourage social sharing after purchase

After a user makes a purchase on your website, prompt them to share their experience with their social networks. This can help spread the word about your products and services.

🎯 Tips:

• Send a follow-up email asking customers to share their purchases on social media.
• Include an easy-to-use sharing link in the confirmation or thank you page.
• Offer a small discount or incentive for sharing their purchase.

10. Utilize influencer marketing for broader reach

Partnering with influencers who align with your brand is a great way to increase your content’s shareability. They already have a loyal following that trusts their recommendations, making them a powerful tool for content promotion.

🎯 Tips:

• Identify influencers who have an audience that matches your target market.
• Offer influencers incentives such as free products, affiliate commissions, or paid collaborations.
• Have influencers share your content with their followers to increase exposure.

11. Use social share buttons for easy sharing

Integrating social share buttons on your content is one of the easiest ways to make it shareable. They allow users to share your content with just one click, directly to platforms like Facebook, X (Twitter), LinkedIn, and Pinterest.

🎯 Tips:

• Position share buttons where users can easily find them—typically at the top, bottom, or within the content.
• Add share buttons for platforms that are most relevant to your audience.
• Keep the buttons clean and unobtrusive, ensuring they don’t disrupt the content.

12. Use popups to encourage users

Popups are an effective way to grab a user’s attention while they’re still engaged on your website. You can use them to encourage visitors to share content on their social media accounts.

🎯 Tips:

• Set popups to appear after a user has spent a certain amount of time on your website or scrolled through a specific portion of your page.
• Keep the message simple, such as “Share this content with your followers!”
• Offer a discount or freebie in exchange for sharing your content.

💖 Elfsight recommendation: Learn how to create visually appealing popups that encourage users to share your content.

13. Display social media feeds on your website

By displaying your social media feeds directly on your website, you can make it easy for users to see your active presence and share your content across their networks.

🎯 Tips:

• Display your latest Instagram, Facebook, or Twitter posts in a dedicated section of your website.
• Encourage visitors to follow your profiles by making it easy to find and interact with your content.
• Keep your feeds updated so visitors always see fresh content.

14. Add social media icons for easy access

Social media icons are a quick and easy way for users to connect with you on different platforms. When placed strategically, they can increase your followers and make sharing more accessible.

🎯 Tips:

• Position social media icons prominently at the top or bottom of your pages.
• Ensure the icons are large enough to be easily clickable.
• Link to all your relevant social media profiles to increase engagement.

💖 Elfsight recommendation: Learn how to add social media icons to your website, allowing users to quickly find and follow your profiles.

15. Add QR codes to physical and digital products

QR codes are a great way to make sharing easy, especially when you’re marketing products in physical locations or through print ads.

🎯 Tips:

• Add QR codes to your product packaging, flyers, and business cards that link to your content.
• Make sure the code leads to valuable, shareable content like a blog post or exclusive offer.
• Promote the use of QR codes in your digital content as well.

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