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Ghost AI Chatbot widget

Create a powerful AI Assistant on your Ghost website that learns from your content, answers reader questions, captures leads, and guides visitors toward the right next step – 24/7.
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Ghost AI Chatbot widget

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Configure the Chatbot and add it to your Ghost website for free!

Why People Love Elfsight

A great Ghost publication can grow into a pretty deep rabbit hole – articles, guides, membership tiers, FAQs, resources, offers. That’s good for loyal readers. For someone landing on your website for the first time, though, finding one specific answer can take a few clicks too many.

Elfsight AI Chatbot gives them a shortcut. Train it on your website content, files, text, and Q&As, and it can answer questions right inside your Ghost website. It can point someone toward the right resource, explain an offer, collect their details, or hand the conversation over to you when a human is the better answer.

Just imagine a reader landing on your membership page after discovering one of your articles through search. They like what they’ve read, but they’re wondering, “What exactly do I get on the paid plan?” Instead of opening three more pages – or leaving it for later – they ask the chatbot and get the answer while the interest is still there.

For a busy creator or small publishing team, that’s the useful bit: fewer repetitive questions in your inbox and less hunting around for readers. You keep writing, publishing, and growing the publication; the chatbot handles the easy conversations in the background.

Did you know?

Salesforce found that 77% of customers expect to interact with someone immediately when they contact a company.

Give readers answers while their interest is still high – create your Elfsight AI Chatbot for Ghost for free.

Key Features of the Ghost AI Chatbot

Here’s how AI Chatbot can support a content-focused Ghost website:

  • Answers based on your knowledge: Train the assistant with pages, files, text, and Q&A entries so it can respond using information relevant to your publication or business.
  • 24/7 reader assistance: Handle common questions even when you or your team aren’t available, helping visitors find information without waiting for a reply.
  • Lead capture inside conversations: Collect names, emails, phone numbers, consent, and other visitor details through built-in forms while preserving the surrounding chat context.
  • Human help when needed: Give visitors a route to a real person when a conversation requires personal attention, with options such as email, phone, or messaging channels.
  • Helpful actions at the right moment: Display buttons, links, forms, or offers when a visitor’s question or intent makes them relevant.
  • Natural multilingual conversations: Continue the conversation in the visitor’s language and maintain context across follow-up questions.
  • Flexible display options: Choose a floating bubble, floating input, or embedded chat window depending on how you want the assistant to fit into your Ghost website.
  • Custom appearance and behavior: Adjust themes, colors, placement, triggers, targeting, sounds, legal text, and other settings through the visual editor.

Try our live editor and build your Ghost AI assistant for free.

How to Add the AI Chatbot to Ghost

Ghost gives you two useful ways to integrate the chatbot: show a floating assistant throughout your publication or place an embedded conversation on a particular post or page. Ghost supports sitewide scripts through Code Injection and third-party embedded code through HTML cards.

Method 1: Add a Floating AI Chatbot Across Your Ghost Website

  1. Create your AI assistant: Open the Elfsight editor, choose a template, enter your Ghost website URL, and add any extra content you want the chatbot to learn from.
  2. Shape the conversation: Set the AI Agent’s name, role, tone of voice, greeting, suggested questions, and conversation rules. Add useful skills such as contact collection, human handoff, action buttons, or follow-up messages.
  3. Customize the chatbot: Choose the Floating Chat layout, adjust its position, size, and start mode, and match the theme to your Ghost website.
  4. Copy the installation code: Click Add to Website for Free and copy the unique Elfsight embed code.
  5. Add it to Ghost: In Ghost Admin, go to Settings → Code Injection and find the Site Footer field. Ghost places content from this field before the closing tag and applies it across the website. Save your changes, and check the chatbot on your live website.

This approach is especially convenient for support because the assistant can stay accessible while readers move between articles, landing pages, pricing information, and other parts of your publication. Ghost’s sitewide Code Injection applies the added script across pages without requiring changes to your theme files.

Method 2: Embed the AI Chatbot in a Ghost Page or Post

If you prefer an AI assistant directly inside a resource page, FAQ, services page, or another piece of content:

  1. Create and train your assistant: Choose a template in the Elfsight editor, enter your website URL, and add any additional knowledge sources the chatbot should use.
  2. Set up its personality and skills: Define the AI Agent’s role, tone, greeting, suggested questions, and conversation rules, then add skills such as lead collection, human handoff, buttons, or follow-up messages.
  3. Choose the Embedded Layout: Select Embedded Chat, adjust its size and appearance, and customize the theme to fit the surrounding Ghost content.
  4. Copy the installation code: Click Add to Website for Free and copy the generated embed code.
  5. Place it in Ghost: Open the required post or page, click the + icon. Select HTML, paste the Elfsight code, and publish your changes.

Ghost describes HTML cards as a way to add code to posts and integrate third-party tools, making them the natural placement option for an inline widget.

Need more help? In our Help Center you can find step-by-step tutorials. Swap ideas in the Community Forum, suggest improvements in the Wishlist, and follow releases in the Changelog.

FAQ

Can I train the chatbot on my Ghost content?

Yes, Elfsight AI Chatbot can use website pages as part of its knowledge base, along with uploaded files, manually added text, and Q&A entries. For a Ghost publication, you can train it on relevant articles, membership information, service pages, policies, documentation, and other content your visitors often ask about.

Will the AI Chatbot remain installed if I change my Ghost theme?

Yes, if you install the floating chatbot through Code Injection, changing your Ghost theme should not remove the injected code. Ghost keeps Code Injection separate from individual theme files. This makes Code Injection a convenient option for a sitewide chatbot that you want to keep in place even when you refresh your publication’s design.

Can I show an embedded chatbot only to paid Ghost members?

Yes, Ghost’s HTML cards support visibility settings for different audiences, including public visitors, free members, and paid members. For example, you can offer a general assistant to everyone while placing a more specialized chatbot inside a premium resource available only to paying members.

Can the chatbot help readers find articles or resources?

Yes, the chatbot can answer questions using the knowledge you provide and guide readers toward relevant articles, pages, or resources. Elfsight also supports action buttons that can open useful links directly from the conversation. This is especially handy for publications with large archives, where readers may know what they’re looking for without knowing which article contains the answer.

Can it answer questions about memberships or subscriptions?

Yes, as long as you provide the chatbot with the relevant membership or subscription information. You can add pages or Q&A entries covering free and paid plans, pricing, member benefits, cancellation policies, premium content, and other subscription details. The chatbot can then use this information when answering readers.

Can I choose how the AI assistant communicates?

Yes, you can define the assistant’s role, communication style, and rules for what it should say, do, or avoid. You can also customize its welcome message and initial quick replies. This makes it easy to match the chatbot to your publication’s voice, whether you want it to sound professional, conversational, technical, educational, or something in between.

Which file types can I add to its knowledge base?

Elfsight supports PDF, TXT, JSON, DOCX, PPTX, HTML, and Markdown files, along with manually entered text and structured Q&A content. You can combine these sources with website pages to give the chatbot a broader understanding of your publication, business, or services.

Can the Ghost AI Chatbot collect subscriber or lead information?

Yes, built-in lead forms can collect details such as a visitor’s name, email address, phone number, and consent during the conversation. Lead information can also be stored together with the context of the chat. This is useful when someone asks about partnerships, sponsorships, services, consultations, sales, or another opportunity that requires a personal follow-up.

Can the chatbot send a visitor to a real person?

Yes, Elfsight supports human handoff for conversations that need personal assistance. The chatbot can offer contact options such as email, phone, WhatsApp, or other channels, giving visitors an easy way to continue the conversation with a real person when needed.

Does the AI Chatbot support multiple languages?

Yes, AI Chatbot can adapt to a visitor’s language and continue the conversation in that language, including contextual follow-up questions. This makes it useful for Ghost publications with an international readership without requiring you to create a separate chatbot for every language.

Can I control which Ghost pages display the chatbot?

Yes, Elfsight includes page and device targeting controls, so you can choose where the chatbot appears on your Ghost website. For example, you can show it on your homepage, membership pages, documentation, or selected sections while keeping it hidden from pages where AI assistance isn’t needed.

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