NEWMeet the new Video Gallery — YouTube, TikTok, Instagram Reels, Vimeo and Twitch in one widget.

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Instagram Reels

Instagram Reels Widget for Your Website

Display Reels from your Instagram account on your website in a vertical carousel or grid that updates on its own.
No credit card needed

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Source page — the gallery fed by Instagram Reels, the Instagram Reels tile

Trusted by over 3,000,000 small businesses, agencies and top global brands worldwide

Create your Instagram Reels gallery for free

  1. 1. Choose a template
  2. 2. Connect your videos
  3. 3. Add to website
Instagram Reels

The Instagram Reels widget that works for your business

Show Instagram Reels videos on your website in a gallery that updates itself, keeps visitors on the page and moves them to act.

brightsidestudio.com
Brightside StudioBook a class
Brightside Yoga12.4K followers · 320 videos
Follow on Instagram
NEW
Behind the Scenes: Studio Tour
First Descent of the Season: Heli Drop in the Alps
Late Night Ranked Grind
Morning Flow: 10-Minute Full Body Stretch
Restaurant Plating at Home, Step by Step
Where the Pavement Ends: Full Off-Road Test
Beginner Yoga Pack$29
1New videos appear automatically
2Visitors watch without leaving your site
3A product card appears after the video
4Visitors follow your channel
Always up to dateNew Instagram Reels videos appear on their own.
Visitors stay longerVideos play in a popup on your page.
More followersA “Follow on Instagram” button grows your audience.
Views turn into customersA card after the video leads to a product or booking.
Sources

What you can show from Instagram Reels

Pick one source or combine several — the gallery keeps them all up to date.

Reels from an account

Your latest Reels, updated automatically.

  • Connect your Instagram Reels account once
  • New Instagram Reels appear automatically
  • Vertical 9:16 cards and a vertical popup
  • Follow button in the header and popup
See the template →
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Reels from several Instagram accounts

Connect more than one Instagram account — your brand, your team or partner creators — and show all their Reels in one gallery, together or in tabs.

  • Several Instagram Reels sources in one widget
  • A tab for each source
  • Include or exclude videos by keywords
  • Sort by publication date
Include: “tutorial”Exclude: “ad”Sort: newest
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›

Combine Instagram Reels with other platforms Multi-source gallery →

YouTubeChannel, playlist, Shorts, live, video● LIVETwitchChannel, category, videoVimeoShowcase, user, videoTikTokChannel, hashtagAny video by linkMP4 on your hosting or CDN
Design

Designed to match your site

Make your Instagram Reels gallery look like part of your website — no default embed boxes.

Looks like part of your site

Switch between light and dark themes, set your accent color and fine-tune the background, title, channel header, cards, popup and font.

  • Light and dark themes
  • Accent color palette or any custom color
  • Your font and widget title
  • Channel header with banner, subscribers and a follow button
YouTube
Behind the Scenes: Studio Tour
TikTok
First Descent of the Season: Heli Drop in the Alps
Twitch
Late Night Ranked Grind
Instagram
Morning Flow: 10-Minute Full Body Stretch
YouTube
Restaurant Plating at Home, Step by Step
Vimeo
Where the Pavement Ends: Full Off-Road Test
More videos

Seven layouts for every page

Single VideoPlayer with GalleryVideo CarouselPlayer with PlaylistVideo GridVideo PlaylistVideo Masonry

Card and popup styles

Choose Classic, Plain or Minimal cards, and open videos in a classic YouTube-style popup or a vertical TikTok-style viewer. Thumbnails keep each video’s shape — vertical for Shorts and Reels, 16:9 for everything else.

  • Classic, Plain and Minimal cards
  • Classic or vertical popup
  • Adjustable thumbnail aspect ratio
Classic
Plain
Minimal
Behind the Scenes: Studio Tour
Your channel12.4K subscribersSubscribe
Classic popup
♥💬↗
Vertical popup
Results

Built to turn Instagram Reels views into results

Keep visitors on your page

Instagram Reels videos open in a popup on your site — no redirect.

Shop now

Turn views into clicks and sales

Show a card with your link or product when a video ends.

{ } JSON

Get found in search

Schema.org video markup for every video in the gallery.

Subscribe +1 subscriber

Grow your Instagram Reels followers

A follow button turns website visitors into Instagram followers.

Plays

Measure what works

Track plays and clicks in Google Analytics.

Templates

Instagram Reels templates

Start from a ready-made setup and adjust anything.

Reels CarouselLive preview →
Reels GridLive preview →
Reels MasonryLive preview →
Reels Player with GalleryLive preview →
Installation

Add a Instagram Reels gallery to your website in 1 minute

  1. 1Connect Instagram Reels

    Paste a link to your Instagram Reels source.

  2. 2Pick a layout

    Grid, carousel, player, playlist or masonry.

  3. 3Paste one code

    Add it to any page of your website.

Step-by-step for your platform

WordPressElementorShopifyWebflowSquarespaceWixFramerHTML
Compare

Video Gallery vs. other ways to embed Instagram Reels

Video GalleryInstagram embed codeInstagram feed widgetsLinks to your profile
Reels from your account as a gallery✓One postPhotos and Reels—
Vertical viewer and carousel✓—Varies—
Mix with TikTok and Shorts✓———
CTA card after the video✓———
Updates automatically✓—✓—

Put your Instagram Reels videos on your website

Free to start — no trial and no credit card.

Create Instagram Reels widget

See everything Video Gallery can do →

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FAQ

Frequently asked questions

How do I embed Instagram Reels on a website?

To embed Instagram Reels on a website, connect your Instagram account in Video Gallery, pick a vertical carousel or grid and paste one code. New Reels appear automatically.

How do I add Instagram Reels to my website?

Connect your Instagram account as the source, choose a layout and paste the installation code into your site.

Do Reels stay vertical?

Yes. The widget keeps the Reels’ vertical format automatically.

Can I embed a single Reel?

Video Gallery shows Reels from an account. For a single Reel, you can use our free Instagram Reel embed code generator.

Can I combine Reels with YouTube or TikTok?

Yes, all in one gallery, optionally grouped into tabs by platform.

Is it free?

There’s a free plan, no credit card needed.

Guides and free tools

How to Embed a Video on a Website (Any Platform)Upload the video to YouTube or Vimeo and paste its embed code, use the HTML5 video tag for files you host yourself, or use a video gallery widget when you need several videos.Instagram Reel Embed Code GeneratorPaste a link to an Instagram Reel and copy the embed code to show it on your website.