Video Schema Generator
Create VideoObject structured data (JSON-LD) for any video.Video Schema Generator
Schema Markup Generator
Create free JSON-LD structured data for your organization, website, breadcrumbs, products, articles, events, videos, services or people — one type or several together in one block — and see which fields Google requires. No sign-up needed.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://acmecoffee.com/#organization",
"name": "Acme Coffee Roasters",
"url": "https://acmecoffee.com/"
}
</script>
<!-- Created with Elfsight: https://elfsight.com/tools/schema-markup-generator/ -->Organization: Google also recommends logo.
- Click Copy code above to copy it.
- Open the page’s HTML file or the template every page uses.
- Paste the code inside
<head>, before the closing</head>. - Save and upload the page.
Required and recommended properties by type
From Google’s documentation for each feature. Without the required properties a page isn’t eligible for the rich result; recommended ones make it more complete.
Type
Required
Recommended
What it can show in Google
OrganizationNone
name, url, logo, sameAs, description, address, telephone, email, contactPoint, legalName, foundingDate and business IDs such as vatIDNo rich result; logo and knowledge panel details
Productname and one of offers, review or aggregateRating. For merchant listings: name, image, offers with price and priceCurrencyoffers.availability, offers.priceCurrency, priceValidUntil, aggregateRating, review, description, sku, brand, gtinProduct snippet, merchant listing
Eventname, startDate, location (Place) with location.addressdescription, endDate, eventStatus, image, location.name, offers (price, currency, availability, url, validFrom), organizer, performerEvent listing, for public events at a physical venue
ArticleNone
headline, image, datePublished, dateModified, author with name and urlBetter title, image and date on the result
VideoObjectname, thumbnailUrl, uploadDatecontentUrl or embedUrl, description, duration, creator, expires, hasPart (key moments), interactionStatistic, regionsAllowedVideo result, key moments, LIVE badge
BreadcrumbListitemListElement: at least two ListItem, each with position, name and item (item is optional on the last one)—
Breadcrumb path in the URL line, desktop only
ServiceNot documented by Google
schema.org:
name, serviceType, provider, areaServed, description, offersNo Google feature
Personname (inside ProfilePage as mainEntity)alternateName, description, image, sameAs, identifier; on ProfilePage dateCreated and dateModifiedProfile pages in Discussions and Forums
WebSitename, url (home page only)alternateNameSite name on results
Organization
Required
None
Recommended
name, url, logo, sameAs, description, address, telephone, email, contactPoint, legalName, foundingDate and business IDs such as vatIDWhat it can show in Google
No rich result; logo and knowledge panel details
Product
Required
name and one of offers, review or aggregateRating. For merchant listings: name, image, offers with price and priceCurrencyRecommended
offers.availability, offers.priceCurrency, priceValidUntil, aggregateRating, review, description, sku, brand, gtinWhat it can show in Google
Product snippet, merchant listing
Event
Required
name, startDate, location (Place) with location.addressRecommended
description, endDate, eventStatus, image, location.name, offers (price, currency, availability, url, validFrom), organizer, performerWhat it can show in Google
Event listing, for public events at a physical venue
Article
Required
None
Recommended
headline, image, datePublished, dateModified, author with name and urlWhat it can show in Google
Better title, image and date on the result
VideoObject
Required
name, thumbnailUrl, uploadDateRecommended
contentUrl or embedUrl, description, duration, creator, expires, hasPart (key moments), interactionStatistic, regionsAllowedWhat it can show in Google
Video result, key moments, LIVE badge
BreadcrumbList
Required
itemListElement: at least two ListItem, each with position, name and item (item is optional on the last one)Recommended
—
What it can show in Google
Breadcrumb path in the URL line, desktop only
Service
Required
Not documented by Google
Recommended
schema.org:
name, serviceType, provider, areaServed, description, offersWhat it can show in Google
No Google feature
Person
Required
name (inside ProfilePage as mainEntity)Recommended
alternateName, description, image, sameAs, identifier; on ProfilePage dateCreated and dateModifiedWhat it can show in Google
Profile pages in Discussions and Forums
WebSite
Required
name, url (home page only)Recommended
alternateNameWhat it can show in Google
Site name on results
Which structured data still gets a rich result in Google
Correct markup makes a page eligible for a rich result. It doesn’t guarantee one: Google decides per search. And the list of supported types gets shorter over time. Here’s where each type stands today.
Type
Rich result today
What Google does with it
Organization
No
No rich result. Helps Google tell your organization apart from others and can influence the logo shown in results and in the knowledge panel. Google’s guide
Product
Yes
Product snippets with stars, price and availability. Pages where shoppers can buy can also get merchant listings. Google’s guide
Event
Limited
Only events at a physical location that anyone can book, in a limited set of countries and languages. Online-only events aren’t supported. Google’s guide
Article
No separate rich result
Can improve the title, image and date Google shows for the article. Top stories doesn’t require it. Google’s guide
VideoObject
Yes
Video results with thumbnail, date and duration, key moments, and a LIVE badge for livestreams. Google’s guide
BreadcrumbList
Limited
Shows the page’s path in the URL line, on desktop only since January 2025. Google’s guide
Service
No
Not in Google’s list of supported structured data features. It’s valid schema.org vocabulary that describes what you offer.
Person
No
Not on its own. Inside
ProfilePage markup on a profile page, it helps Google show content in the Discussions and Forums feature. Google’s guideWebSite
No rich result
Helps Google choose the site name shown on results. Goes on the home page only. The sitelinks search box it used to power was removed in November 2024. Google’s guide
FAQPage
No
From August 2023 shown only for well-known government and health sites. Google stopped showing it for every site on May 7, 2026. Google’s changelog
Organization
Rich result today
No
What Google does with it
No rich result. Helps Google tell your organization apart from others and can influence the logo shown in results and in the knowledge panel. Google’s guide
Product
Rich result today
Yes
What Google does with it
Product snippets with stars, price and availability. Pages where shoppers can buy can also get merchant listings. Google’s guide
Event
Rich result today
Limited
What Google does with it
Only events at a physical location that anyone can book, in a limited set of countries and languages. Online-only events aren’t supported. Google’s guide
Article
Rich result today
No separate rich result
What Google does with it
Can improve the title, image and date Google shows for the article. Top stories doesn’t require it. Google’s guide
VideoObject
Rich result today
Yes
What Google does with it
Video results with thumbnail, date and duration, key moments, and a LIVE badge for livestreams. Google’s guide
BreadcrumbList
Rich result today
Limited
What Google does with it
Shows the page’s path in the URL line, on desktop only since January 2025. Google’s guide
Service
Rich result today
No
What Google does with it
Not in Google’s list of supported structured data features. It’s valid schema.org vocabulary that describes what you offer.
Person
Rich result today
No
What Google does with it
Not on its own. Inside
ProfilePage markup on a profile page, it helps Google show content in the Discussions and Forums feature. Google’s guideWebSite
Rich result today
No rich result
What Google does with it
Helps Google choose the site name shown on results. Goes on the home page only. The sitelinks search box it used to power was removed in November 2024. Google’s guide
FAQPage
Rich result today
No
What Google does with it
From August 2023 shown only for well-known government and health sites. Google stopped showing it for every site on May 7, 2026. Google’s changelog
HowTo
Rich result today
No
What Google does with it
Removed on desktop and mobile in September 2023. Google’s announcement
Markup Google no longer uses doesn’t hurt your page. It just has no visible effect in Google Search.
Which type to choose
You have a shop, office or service area customers can visit or call: use a
LocalBusinesssubtype (for exampleRestaurantorDentist) rather than this generator’s Organization. Google asks for the most specific type that fits.You’re a company without a public location, like an online store or SaaS:
Organizationon the home page or About page, with your logo and social profiles insameAs.A page sells or reviews one product:
Productwithoffers(price and currency), plus ratings if real customers left them on that page.A page announces an event at a venue:
Eventwith the start date and the venue’s address. Skip it for webinars and other online-only events.A blog post or news story:
Article(orBlogPosting/NewsArticle) with headline, image, dates and author.A page built around one video:
VideoObjectwith name, thumbnail and upload date.Any page deeper than the home page:
BreadcrumbListthat matches the breadcrumb links visible on the page.A page about one service you offer:
Servicewith the service type, provider and area served. If you’re a local business, add yourLocalBusinessas the provider.A team member or author page:
Person.Your home page:
WebSitewith your site name, usually together withOrganization.
One page can describe several things. Put them in one @graph and link them with @id, for example an Article whose publisher is your Organization. Only mark up what visitors can actually see on that page.
How to add schema markup to your site
Pick the type
Choose what the page is about: your organization, a product, an article, an event, a person or the website.
Fill in the details
Only filled-in fields go into the code, so leave out what you don’t have.
Add the code
Paste it into the page’s
<head>or anywhere in the body.Test it
Check the page with Google’s Rich Results Test or the Schema Markup Validator.
Frequently asked questions
Local Business Schema Generator
Address, hours and contacts as LocalBusiness markup.Local Business Schema Generator