Te zasady nie dotycz\u0105 e-maili. Je\u015bli mail nie jest wystarczaj\u0105co wa\u017cny, odbiorca mo\u017ce go nie otworzy\u0107 od razu, a mo\u017ce nawet nigdy. Nie wiadomo te\u017c, czy wiadomo\u015b\u0107 zosta\u0142a przeczytana.<\/li><\/ul>WhatsApp pokazuje statusy wiadomo\u015bci. Zawsze wiesz, czy klient przeczyta\u0142 wiadomo\u015b\u0107. Co wa\u017cniejsze, u\u017cytkownik wie, \u017ce widzisz te statusy, co zwi\u0119ksza szanse na odpowied\u017a. Nawet kr\u00f3tkie \u201etak\u201d lub \u201enie\u201d pomo\u017ce Ci zaplanowa\u0107 dalsze dzia\u0142ania.<\/p>
Bardziej nieformalna atmosfera dzi\u0119ki przyciskowi WhatsApp<\/h3> Rozmowy na WhatsApp s\u0105 postrzegane jako nieformalne, swobodne. Taki dialog rozlu\u017ania u\u017cytkownik\u00f3w. Nie boj\u0105 si\u0119 pope\u0142ni\u0107 b\u0142\u0119du, zada\u0107 pytanie czy za\u017cartowa\u0107. E-mail wci\u0105\u017c kojarzy si\u0119 z oficjaln\u0105, uporz\u0105dkowan\u0105 i szczeg\u00f3\u0142ow\u0105 form\u0105, co wymaga czasu na przygotowanie. U\u017cytkownik pomy\u015bli \u201eto zajmie czas\u201d i odpowie konkurencji na WhatsApp.<\/p>
Wezwanie do dzia\u0142ania przycisku<\/h3> Znaczenia wezwania do dzia\u0142ania nie da si\u0119 przeceni\u0107. Sam logotyp WhatsApp nie jest wezwaniem do dzia\u0142ania. Nie wszyscy odwiedzaj\u0105cy stron\u0119 zrozumiej\u0105, do czego s\u0142u\u017cy przycisk czatu. Bez odpowiedniego wezwania efektywno\u015b\u0107 by\u0142aby niska.<\/p>
Konwersja spada bez CTA. Wezwanie do dzia\u0142ania wy\u015bwietlane jako podpowied\u017a te\u017c nie jest wystarczaj\u0105co skuteczne. Najlepiej, gdy komunikat jest widoczny ca\u0142y czas i wbudowany w sam\u0105 wtyczk\u0119.<\/p>
Personalizacja wygl\u0105du przycisku<\/h3> To wa\u017cny parametr, kt\u00f3ry pozwoli przyciskowi czatu organicznie wpasowa\u0107 si\u0119 w design Twojej strony. Elastyczne ustawienia pozwol\u0105 widgetowi nie kolidowa\u0107 z innymi elementami strony. \u015awietnie, je\u015bli us\u0142uga umo\u017cliwia zmian\u0119 czcionki, koloru, rozmiaru i po\u0142o\u017cenia.<\/p>
Podsumowanie<\/h2> Wtyczka WhatsApp nie jest magicznym narz\u0119dziem, kt\u00f3re natychmiast zasypie Ci\u0119 zam\u00f3wieniami. Ale je\u015bli zostanie odpowiednio wykorzystana, mo\u017ce znacz\u0105co poprawi\u0107 konwersj\u0119 ruchu mobilnego na Twojej stronie.<\/p>","protected":false},"excerpt":{"rendered":"Szukasz sposobu na stworzenie p\u0142ywaj\u0105cego przycisku czatu WhatsApp na swojej stronie internetowej? Oferujemy wykonanie tego za pomoc\u0105 wygodnej wtyczki! W tym artykule dowiemy si\u0119, jak stworzy\u0107 w\u0142asny p\u0142ywaj\u0105cy przycisk czatu i doda\u0107 go do swojej strony w kilku prostych krokach.","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[133],"tags":[],"class_list":["post-10328","post","type-post","status-publish","format-standard","hentry","category-tutorials"],"yoast_head":"\n
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