{"id":8641,"date":"2025-06-22T20:53:27","date_gmt":"2025-06-22T20:53:27","guid":{"rendered":"https:\/\/elfsight.com\/ja\/?p=8641"},"modified":"2025-06-23T12:24:43","modified_gmt":"2025-06-23T12:24:43","slug":"how-to-make-product-snippets-show-in-google-search-results","status":"publish","type":"post","link":"https:\/\/elfsight.com\/ja\/blog\/how-to-make-product-snippets-show-in-google-search-results\/","title":{"rendered":"Google\u691c\u7d22\u7d50\u679c\u306b\u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8868\u793a\u3055\u305b\u308b\u65b9\u6cd5"},"content":{"rendered":"<div class=\"table-of-contents\">\r\n\t\t\t<div class=\"table-of-contents-title\">Contents<\/div>\r\n\t\t\t<ol class=\"table-of-contents-list\"><li class=\"table-of-contents-list-item\"><a href=\"#what-is-product-snippet\" data-scroll-to=\"what-is-product-snippet\">1. \u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u306a\u305cEC\u30b5\u30a4\u30c8\u306b\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/a><\/li><li class=\"table-of-contents-list-item\"><a href=\"#examples-of-product-snippets\" data-scroll-to=\"examples-of-product-snippets\">2. \u5546\u54c1\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3002\u4e8b\u4f8b\u7d39\u4ecb<\/a><\/li><ul><li class=\"table-of-contents-list-item\"><a href=\"#single-product\" data-scroll-to=\"single-product\">\u5358\u4e00\u5546\u54c1\u30da\u30fc\u30b8<\/a><\/li><li class=\"table-of-contents-list-item\"><a href=\"#software-app\" data-scroll-to=\"software-app\">\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30a2\u30d7\u30ea<\/a><\/li><li class=\"table-of-contents-list-item\"><a href=\"#shopping-aggregator\" data-scroll-to=\"shopping-aggregator\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\u30da\u30fc\u30b8<\/a><\/li><\/ul><li class=\"table-of-contents-list-item\"><a href=\"#how-to-create-a-product-snippet\" data-scroll-to=\"how-to-create-a-product-snippet\">3. \u5546\u54c1\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5<\/a><\/li><li class=\"table-of-contents-list-item\"><a href=\"#how-to-check-work\" data-scroll-to=\"how-to-check-work\">4. \u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/a><\/li><li class=\"table-of-contents-list-item\"><a href=\"#why-are-not-my-product-snippets-showing\" data-scroll-to=\"why-are-not-my-product-snippets-showing\">5. \u306a\u305c\u79c1\u306e\u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u306fGoogle\u306b\u8868\u793a\u3055\u308c\u306a\u3044\u306e\u304b\uff1f<\/a><\/li><li class=\"table-of-contents-list-item\"><a href=\"#manual-actions\" data-scroll-to=\"manual-actions\">6. Google\u306b\u3088\u308b\u5546\u54c1\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30b9\u30d1\u30e0\u306e\u624b\u52d5\u5bfe\u7b56<\/a><\/li><li class=\"table-of-contents-list-item\"><a href=\"#conclusion\" data-scroll-to=\"conclusion\">7. \u307e\u3068\u3081<\/a><\/li><li class=\"table-of-contents-list-item\"><a href=\"#demo\" data-scroll-to=\"demo\">\u30dc\u30fc\u30ca\u30b9\uff1a\u5546\u54c1\u306b\u661f\u8a55\u4fa1\u3092\u4ed8\u3051\u308b\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\uff01<\/a><\/li><\/ol>\r\n\t\t<\/div><h2 id=\"what-is-product-snippet\">\u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066\u306a\u305cEC\u30b5\u30a4\u30c8\u306b\u5fc5\u8981\u306a\u306e\u304b\uff1f<\/h2><p>\u5546\u54c1\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4e00\u7a2e\u3067\u3001\u5546\u54c1\u306b\u95a2\u3059\u308b\u30ea\u30c3\u30c1\u306a\u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002\u5546\u54c1\u540d\u3001\u4fa1\u683c\u3001\u8a55\u4fa1\u3001\u8aac\u660e\u3001\u9b45\u529b\u7684\u306a\u5199\u771f\u306a\u3069\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u8a73\u7d30\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p><p>\u691c\u7d22\u7d50\u679c\u304c\u5927\u91cf\u306b\u3042\u308b\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u666e\u901a\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u306f\u307b\u3068\u3093\u3069\u76ee\u3092\u5411\u3051\u307e\u305b\u3093\uff1a<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-1-1.jpg\" alt=\"a normal snippet with a product\"><\/figure><p>Google\u306e\u5546\u54c1\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u306f\u308b\u304b\u306b\u76ee\u3092\u5f15\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\uff1a<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-2.jpg\" alt=\"a rich snippet with product schema on Google\"><\/figure><p>\u8cfc\u5165\u524d\u306b\u30e6\u30fc\u30b6\u30fc\u306f\u5546\u54c1\u306e\u7279\u5fb4\u3001\u4fa1\u683c\u3001\u8a55\u4fa1\u3001\u8aac\u660e\u3092\u77e5\u308a\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u65e9\u304f\u305d\u308c\u3089\u3092\u77e5\u308b\u307b\u3069\u3001\u305d\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u305f\u30b5\u30a4\u30c8\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p><p>Google\u306f\u901a\u5e38\u306e\u691c\u7d22\u7d50\u679c\u3060\u3051\u3067\u306a\u304f\u3001\u30e2\u30d0\u30a4\u30eb\u306e\u753b\u50cf\u691c\u7d22\u3067\u3082\u5546\u54c1\u3092\u76ee\u7acb\u305f\u305b\u307e\u3059\u3002\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u3042\u308b\u5546\u54c1\u753b\u50cf\u306b\u306f\u300cProduct\u300d\u30e9\u30d9\u30eb\u304c\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-3.jpg\" alt=\"types of pages to use product snippets\"><\/figure><blockquote><a href=\"https:\/\/elfsight.com\/google-reviews-widget\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u30ec\u30d3\u30e5\u30fc\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8<\/a>\u306f\u3001\u691c\u7d22\u7d50\u679c\u3060\u3051\u3067\u306a\u304f\u3001My Business\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8868\u793a\u3059\u308b\u5225\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/blockquote><p>\u6700\u3082\u91cd\u8981\u306a\u30eb\u30fc\u30eb\u306f\u3001\u8907\u6570\u5546\u54c1\u3067\u306f\u306a\u304f\u5358\u4e00\u5546\u54c1\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u3067\u3059\u3002\u30a2\u30c0\u30eb\u30c8\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u305d\u308c\u4ee5\u5916\u306f\u5236\u9650\u306a\u304f\u5546\u54c1\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p><p>Google\u306e\u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f7f\u3046\u3053\u3068\u3067\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002SEO\u5168\u4f53\u3092\u5f37\u5316\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u5546\u54c1\u306f\u691c\u7d22\u7d50\u679c\u3067\u76ee\u7acb\u3064\u305f\u3081\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0a\u304c\u308b\u306e\u3067\u3059\u3002Elfsight\u306e\u6700\u65b0\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u7d71\u8a08\u304c\u793a\u3055\u308c\u3066\u3044\u307e\u3059\uff1a<\/p><figure class=\"browser-frame\"><table style=\"margin:0\"><tbody><thead><tr><td><strong>\u30c7\u30d0\u30a4\u30b9<\/strong><\/td><td><strong>\u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u306a\u3057\u306eCTR\uff08\u9031\u6b21\uff09<\/strong><\/td><td><strong>\u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u3042\u308a\u306eCTR\uff08\u9031\u6b21\uff09<\/strong><\/td><td><strong>\u5897\u52a0\u7387<\/strong><\/td><\/tr><\/thead><tbody><tr><td>\u30c7\u30b9\u30af\u30c8\u30c3\u30d7<\/td><td>3.45%<\/td><td>4.37%<\/td><td>+22%<\/td><\/tr><tr><td>\u30e2\u30d0\u30a4\u30eb<\/td><td>1.49%<\/td><td>1.96%<\/td><td>+24%<\/td><\/tr><\/tbody><\/table><\/figure><p>\u5e38\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u6700\u7d42\u7684\u306a\u76ee\u7684\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9069\u5207\u306a\u5546\u54c1\u3092\u7d20\u65e9\u304f\u7c21\u5358\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p><h2 id=\"types-of-product-snippets\">\u5546\u54c1\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u4e8b\u4f8b\u7d39\u4ecb<\/h2><h3 id=\"single-product\">\u5358\u4e00\u5546\u54c1\u30da\u30fc\u30b8<\/h3><p>\u5358\u4e00\u5546\u54c1\u306e\u4fa1\u683c\u3001\u8a55\u4fa1\u3001\u8aac\u660e\u30921\u30da\u30fc\u30b8\u3067\u5f37\u8abf\u8868\u793a\u3057\u307e\u3059\u3002\u691c\u7d22\u7d50\u679c\u3067\u306f\u3053\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u307e\u3059\uff1a<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-4.jpg\" alt=\"single product page to use product snippets\"><\/figure><h3 id=\"guided\">\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30a2\u30d7\u30ea\u30da\u30fc\u30b8<\/h3><p>\u3053\u3061\u3089\u306f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30a2\u30d7\u30ea\u306e\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u4f8b\u3067\u3059\u3002\u5fc5\u9808\u30d7\u30ed\u30d1\u30c6\u30a3\u306f\u540d\u524d\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u4fa1\u683c\u3067\u3059\u3002\u30ab\u30c6\u30b4\u30ea\u30fc\u3084\u5bfe\u5fdcOS\u306a\u3069\u306e\u8ffd\u52a0\u60c5\u5831\u3082\u52a0\u3048\u3089\u308c\u307e\u3059\u3002<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-5.jpg\" alt=\"software app page to use product snippets\"><\/figure><h3 id=\"shopping-aggregator\">\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\u30da\u30fc\u30b8<\/h3><p>\u8907\u6570\u306e\u8ca9\u58f2\u8005\u304c\u540c\u4e00\u5546\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u30a2\u30b0\u30ea\u30b2\u30fc\u30bf\u30fc\u30da\u30fc\u30b8\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-6.jpg\" alt=\"software app page to use product snippets\"><\/figure><p>\u8907\u6570\u306e\u5546\u54c1\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4ed8\u3051\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p><h2 id=\"how-to-create-a-product-snippet\">\u5546\u54c1\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u4f5c\u308a\u65b9<\/h2><p>\u5546\u54c1\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059\u304c\u3001\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u30b3\u30fc\u30c9\u3092\u66f8\u304b\u305a\u306b\u30ec\u30d3\u30e5\u30fc\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p><h3>\u65b9\u6cd51. \u30ab\u30b9\u30bf\u30e0\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u3092\u4f5c\u308b<\/h3><p>\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u3092\u4f7f\u3063\u3066\u5546\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/elfsight.com\/widgets\/?category=reviews\">Elfsight Reviews\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8<\/a>\u306e\u3088\u3046\u306a\u65e2\u88fd\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3048\u3070\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u5b66\u7fd2\u306b\u6642\u9593\u3092\u304b\u3051\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u304c\u81ea\u52d5\u3067\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3092\u53ce\u96c6\u30fb\u96c6\u7d04\u3057\u307e\u3059\u3002<\/p><p>\u3053\u306e\u3088\u3046\u306a\u30a6\u30a3\u30b8\u30a7\u30c3\u30c8\u306fGoogle\u5411\u3051\u306e\u5546\u54c1\u30b9\u30ad\u30fc\u30de\u3092\u30b3\u30fc\u30c9\u4e0d\u8981\u3067\u751f\u6210\u3057\u307e\u3059\u3002<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-7.jpg\" alt=\"review snippet generator - Elfsight\"><\/figure><blockquote>Elfsight\u306e\u30c4\u30fc\u30eb\u306f\u3001\u691c\u7d22\u7d50\u679c\u306b\u5546\u54c1\u8a55\u4fa1\u306e\u661f\u3092\u8868\u793a\u3057\u3001<a href=\"https:\/\/elfsight.com\/blog\/how-to-embed-google-reviews-on-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u30ec\u30d3\u30e5\u30fc\u3092\u5546\u54c1\u30da\u30fc\u30b8\u306b\u7c21\u5358\u306b\u57cb\u3081\u8fbc\u3080<\/a>\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/blockquote><h3>\u65b9\u6cd52. HTML\u30b3\u30fc\u30c9\u306b\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u633f\u5165\u3059\u308b<\/h3><p>\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306eHTML\u3092\u958b\u304d\u3001\u624b\u52d5\u3067\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u8ffd\u52a0\u3057\u307e\u3059\u3002\u5fc5\u8981\u306a\u30d5\u30a3\u30fc\u30eb\u30c9\u3092\u898b\u3064\u3051\u3066\u8a72\u5f53\u90e8\u5206\u306b\u30b3\u30fc\u30c9\u3092\u633f\u5165\u3057\u307e\u3059\u3002\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u306a\u3044\u5834\u5408\u306e\u30b3\u30fc\u30c9\u4f8b\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\uff1a<\/p><pre class=\"brush: html\"><div>  <span>315<\/span>  <div>    <img decoding=\"async\" alt=\"Photo of product\" src=\"img01.multivarki\/c9\/f1\/a5fe6642-18d0-47ad-b038-6fca20f1c923\">  <a href=\"\/\/multivarki\/brand_502\/\">    <span>BRAND 502<\/span>  <\/a> <div>    <span>4399 \u0440.<\/span> <\/div>...    <div>    ...    <\/div> <\/div><\/div><\/pre><p>\u30b9\u30ad\u30fc\u30de.org\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u633f\u5165\u3057\u305f\u5f8c\u306eGoogle\u3067\u306e\u8868\u793a\u4f8b\u306f\u3053\u3061\u3089\u3067\u3059\uff1a<\/p><pre class=\"brush: html\"><div>    <span>315<\/span>    <div>        <img decoding=\"async\" alt=\"photo of product\" src=\"img01.multivarki\/c9\/f1\/a5fe6642-18d0-47ad-b038-6fca20f1c923\"> <a href=\"\/\/multivarki\/brand_502\/\"><span>BRAND 502<\/span><\/a>        <div>            <span>4399 \u0440.<\/span>        <\/div>...    <\/div>    <div>        ...    <\/div><\/div><\/pre><p>\u3053\u306e\u65b9\u6cd5\u306f\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u306e\u77e5\u8b58\u3068\u30b3\u30fc\u30c9\u306e\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><h3>\u65b9\u6cd53. JSON\u30b3\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b<\/h3><p>JSON\u306f\u8efd\u91cf\u306a\u30c7\u30fc\u30bf\u8ee2\u9001\u30fb\u6574\u7406\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u3001\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3088\u308a\u7c21\u5358\u306b\u6271\u3048\u307e\u3059\u3002\u30da\u30fc\u30b8\u306e\u898b\u51fa\u3057\u306e\u5f8c\u306b\u9069\u5207\u306a\u5834\u6240\u306b\u633f\u5165\u3057\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u5546\u54c1\u7528JSON\u30b3\u30fc\u30c9\u306e\u4f8b\u3067\u3059\u3002<\/p><pre class=\"brush: json\">{    \"@context\": \"schema\",    \"@type\": \"ItemList\",    \"url\": \"multivarki?filters%5Bprice%5D%5BLTE%5D=39600\",    \"numberOfItems\": \"315\",    \"itemListElement\": [      {         \"@type\": \"Product\",         \"image\": \"img01.multivarki\/c9\/f1\/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg\",         \"url\": \"multivarki\/brand_502\/\",         \"name\": \"Brand 502\",         \"offers\": {             \"@type\": \"Offer\",             \"price\": \"4399 p.\"            }        },        {            \"@type\": \"Product\",            \"name\": \"...\"        }    ]}<\/pre><p>\u3053\u306e\u65b9\u6cd5\u3082\u30b3\u30fc\u30c9\u306e\u7de8\u96c6\u3084\u7406\u89e3\u304c\u5fc5\u8981\u3067\u3059\u3002\u81ea\u5206\u306e\u8981\u4ef6\u306b\u5408\u308f\u305b\u3066\u30d5\u30a3\u30fc\u30eb\u30c9\u3092\u4fee\u6b63\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p><h3>\u65b9\u6cd54. \u30b3\u30fc\u30c9\u3092\u66f8\u304d\u63db\u3048\u305a\u306bGTM\u3092\u4f7f\u3046<\/h3><p>\u3053\u306e\u30c4\u30fc\u30eb\u306f\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u5fc5\u8981\u306a\u30b3\u30fc\u30c9\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002JSON\u30b8\u30a7\u30cd\u30ec\u30fc\u30bf\u30fc\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3001\u5c02\u9580\u5bb6\u306e\u52a9\u3051\u306a\u3057\u306bJSON\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4f5c\u6210\u53ef\u80fd\u3067\u3059\u3002<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-8.jpg\" alt=\"google tag manager to create a product snippet\"><\/figure><p>GTM\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3059\u304c\u3001\u57cb\u3081\u8fbc\u3080\u30da\u30fc\u30b8\u306e\u30b3\u30fc\u30c9\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u96e3\u3057\u304f\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u958b\u767a\u8005\u306e\u30b9\u30ad\u30eb\u306f\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p><h3>\u65b9\u6cd55. Google\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30d8\u30eb\u30d1\u30fc\u3092\u4f7f\u3046<\/h3><p>Google\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30de\u30fc\u3060\u3051\u3067\u306a\u304f\u521d\u5fc3\u8005\u3067\u3082\u7c21\u5358\u306b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5b9f\u88c5\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30fc\u30c9\u3092\u57cb\u3081\u8fbc\u307f\u3001\u30a8\u30c7\u30a3\u30bf\u30fc\u3067JSON\u3084HTML\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u751f\u6210\u3057\u307e\u3059\u3002<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-9.jpg\" alt=\"google structured markup for a product snippet\"><\/figure><p>\u3053\u308c\u307e\u3067\u306e\u65b9\u6cd5\u3068\u540c\u69d8\u306b\u3001\u30b3\u30fc\u30c9\u306e\u8ffd\u52a0\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u96e3\u3057\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u30b9\u30ad\u30eb\u306f\u5fc5\u8981\u3067\u3059\u3002<\/p><h2 id=\"how-to-check-work\">\u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u6b63\u3057\u304f\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h2>schema.org\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u633f\u5165\u3057\u305f\u30b5\u30a4\u30c8\u3092\u516c\u958b\u3059\u308b\u524d\u306b\u3001\u52d5\u4f5c\u3092\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\u3002\u4e3b\u306b2\u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<h3>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8<\/h3><p>\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u306fschema.org\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u52d5\u4f5c\u3092\u7c21\u5358\u306b\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002\u30b5\u30a4\u30c8\u304c\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u304b\u8abf\u3079\u3001\u30da\u30fc\u30b8\u3067\u691c\u51fa\u3055\u308c\u305f\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u7a2e\u985e\u3084\u30a8\u30e9\u30fc\u3001\u63a8\u5968\u4e8b\u9805\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-10.jpg\" alt=\"rich results text for product snippet\"><\/figure><h3 class=\"wp-block-heading\">Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb<\/h3><p>\u3053\u306e\u30c4\u30fc\u30eb\u306f\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u30a8\u30e9\u30fc\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306e\u30ca\u30d3\u30d0\u30fc\u304b\u3089\u8a72\u5f53\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304f\u3060\u3051\u3067\u3059\u3002\u30ec\u30d3\u30e5\u30fc\u7528\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u30b3\u30fc\u30c9\u304c\u30b5\u30a4\u30c8\u306b\u3042\u308b\u5834\u5408\u306e\u307f\u30ec\u30dd\u30fc\u30c8\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p><figure style=\"width:100%;margin:0\" class=\"browser-frame\"><img decoding=\"async\" src=\"https:\/\/elfsight.com\/wp-content\/uploads\/2020\/02\/blog-product-snippet-11.jpg\" alt=\"google tag manager for google product rich snippets\"><\/figure><blockquote>\u30d2\u30f3\u30c8\uff1aSchema\u306fGoogle\u3001Bing\u3001Yahoo!\u3001Yandex\u3067\u8a8d\u8b58\u3055\u308c\u307e\u3059\u3002\u4ed6\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u306f\u4e0d\u660e\u3067\u3059\u3002<\/blockquote><h2 id=\"why-are-not-my-product-snippets-showing\">\u30ec\u30d3\u30e5\u30fc\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u3002\u4f55\u304c\u554f\u984c\u3067\u3057\u3087\u3046\u304b\uff1f<\/h2><div class=\"faq\" data-component=\"FAQ\"><div class=\"faq-item\">\r\n\t\t\t\t\t<div class=\"faq-item-question\">\r\n\t\t\t\t\t\t<h3 class=\"faq-item-question-text\">1. Google\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u6700\u65b0\u306e\u66f4\u65b0\u4ee5\u964d\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3066\u3044\u306a\u3044\u3002<\/h3>\r\n\r\n\t\t\t\t\t\t<div class=\"faq-item-question-icon\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"faq-item-answer\">\r\n\t\t\t\t\t\t<div class=\"faq-item-answer-text\"><p>Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3067\u6700\u65b0\u306eURL\u3092\u9001\u4fe1\u3057\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u767b\u9332\u3092\u4f9d\u983c\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3059\u3050\u306b\u30af\u30ed\u30fc\u30eb\u3055\u308c\u307e\u3059\u3002\u4f55\u3082\u8d77\u304d\u306a\u3044\u5834\u5408\u306f\u4ed6\u306e\u30a8\u30e9\u30fc\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><div class=\"faq-item\">\r\n\t\t\t\t\t<div class=\"faq-item-question\">\r\n\t\t\t\t\t\t<h3 class=\"faq-item-question-text\">2. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u8a2d\u5b9a\u304c\u8aa4\u3063\u3066\u3044\u308b<\/h3>\r\n\r\n\t\t\t\t\t\t<div class=\"faq-item-question-icon\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"faq-item-answer\">\r\n\t\t\t\t\t\t<div class=\"faq-item-answer-text\"><p>\u30b5\u30a4\u30c8\u516c\u958b\u524d\u306b\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u3092\u5b9f\u884c\u3057\u3001\u30a8\u30e9\u30fc\u3084\u8b66\u544a\u3092\u660e\u78ba\u306b\u628a\u63e1\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><div class=\"faq-item\">\r\n\t\t\t\t\t<div class=\"faq-item-question\">\r\n\t\t\t\t\t\t<h3 class=\"faq-item-question-text\">3. \u6280\u8853\u7684\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5f93\u3063\u3066\u3044\u306a\u3044<\/h3>\r\n\r\n\t\t\t\t\t\t<div class=\"faq-item-question-icon\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"faq-item-answer\">\r\n\t\t\t\t\t\t<div class=\"faq-item-answer-text\"><p><a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/guides\/sd-policies?hl=en\" rel=\"noopener noreferrer\">\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3<\/a>\u306e\u5168\u30ea\u30b9\u30c8\u3092\u78ba\u8a8d\u3057\u3001Google\u306e\u8981\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u78ba\u304b\u3081\u307e\u3057\u3087\u3046\u3002<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><div class=\"faq-item\">\r\n\t\t\t\t\t<div class=\"faq-item-question\">\r\n\t\t\t\t\t\t<h3 class=\"faq-item-question-text\">4. Google\u304c\u7279\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u306b\u661f\u8a55\u4fa1\u3092\u4ed8\u3051\u3066\u3044\u306a\u3044<\/h3>\r\n\r\n\t\t\t\t\t\t<div class=\"faq-item-question-icon\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"faq-item-answer\">\r\n\t\t\t\t\t\t<div class=\"faq-item-answer-text\"><\/p>2019\u5e74\u306bGoogle\u306f\u7279\u5b9a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30a4\u30d7\u306b\u5bfe\u3057\u3066\u30ec\u30d3\u30e5\u30fc\u661f\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002\u8a72\u5f53\u30ea\u30b9\u30c8\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u5206\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u304b\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><div class=\"faq-item\">\r\n\t\t\t\t\t<div class=\"faq-item-question\">\r\n\t\t\t\t\t\t<h3 class=\"faq-item-question-text\">5. \u8907\u6570\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u8a00\u8a9e\u3092\u6df7\u7528\u3057\u3066\u3044\u308b<\/h3>\r\n\r\n\t\t\t\t\t\t<div class=\"faq-item-question-icon\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"faq-item-answer\">\r\n\t\t\t\t\t\t<div class=\"faq-item-answer-text\"><p>\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306fRDFa\u3001Microdata\u3001JSON-LD\u306e\u3044\u305a\u308c\u304b\u4e00\u3064\u3060\u3051\u3092\u4f7f\u3044\u3001\u6df7\u305c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u6df7\u7528\u3059\u308b\u3068\u30ec\u30d3\u30e5\u30fc\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u6b63\u3057\u304f\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u3002<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><div class=\"faq-item\">\r\n\t\t\t\t\t<div class=\"faq-item-question\">\r\n\t\t\t\t\t\t<h3 class=\"faq-item-question-text\">6. \u305d\u306e\u4ed6\u306e\u539f\u56e0<\/h3>\r\n\r\n\t\t\t\t\t\t<div class=\"faq-item-question-icon\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<div class=\"faq-item-answer\">\r\n\t\t\t\t\t\t<div class=\"faq-item-answer-text\"><p>\u30ec\u30d3\u30e5\u30fc\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u6b63\u3057\u304f\u8868\u793a\u3055\u308c\u306a\u3044\u539f\u56e0\u306f\u4ed6\u306b\u3082\u3042\u308a\u307e\u3059\u3002<\/p><ul><li>Google\u304c\u30b5\u30a4\u30c8\u306e\u4fe1\u983c\u6027\u3092\u8a8d\u3081\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u4fe1\u983c\u6027\u3092\u8a3c\u660e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li><li>\u7d44\u7e54\u30de\u30fc\u30af\u30a2\u30c3\u30d7\uff08itemscope\uff09\u3092\u4f7f\u3063\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8868\u793a\u3055\u308c\u306b\u304f\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li><li>\u30b5\u30a4\u30c8\u306e\u30da\u30fc\u30b8\u6570\u304c\u5c11\u306a\u3044\u3001\u307e\u305f\u306f\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u4ed8\u3044\u3066\u3044\u308b\u30da\u30fc\u30b8\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u3002<\/li><li>\u30b9\u30ad\u30fc\u30de\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u6b63\u3057\u304f\u3066\u3082\u5546\u54c1\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u5fc5\u305a\u8868\u793a\u3055\u308c\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/li><\/ul><p>\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001Google\u304c\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u3059\u3050\u306b\u8a8d\u8b58\u3057\u306a\u3044\u305f\u3081\u3001\u3057\u3070\u3089\u304f\u5f85\u3064\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div><\/div><h2 class=\"wp-block-heading\">Google\u306b\u3088\u308b\u5546\u54c1\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u30b9\u30d1\u30e0\u306e\u624b\u52d5\u5bfe\u7b56<\/h2><p>Google\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u4e0d\u6b63\u306b\u64cd\u4f5c\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001\u5be9\u67fb\u62c5\u5f53\u8005\u306e\u30c1\u30a7\u30c3\u30af\u5f8c\u306b\u624b\u52d5\u30da\u30ca\u30eb\u30c6\u30a3\u304c\u8ab2\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p><p>\u4f8b\u3068\u3057\u3066\uff1a<\/p><ul class=\"wp-block-list\"><li>\u30e6\u30fc\u30b6\u30fc\u306b\u898b\u3048\u306a\u3044\u5546\u54c1\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4ed8\u3051\u308b\u884c\u70ba<\/li><\/ul><ul class=\"wp-block-list\"><li>\u4e0d\u9069\u5207\u307e\u305f\u306f\u6709\u5bb3\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u4ed8\u3051\u308b\u884c\u70ba<\/li><\/ul><p>\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u89e3\u9664\u3059\u308b\u306b\u306f\u3001Google\u306e\u6280\u8853\u7684\u306a\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u5b9f\u88c5\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u78ba\u8a8d\u3057\u3001\u30b5\u30a4\u30c8\u306e\u30b3\u30fc\u30c9\u304c\u5546\u54c1\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306b\u9069\u5207\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u304b\u691c\u8a3c\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u9055\u53cd\u306e\u7b87\u6240\u3092\u4fee\u6b63\u3057\u305f\u3089\u3001\u518d\u5be9\u67fb\u3092\u4f9d\u983c\u3057\u307e\u3057\u3087\u3046\u3002\u901a\u5e381\u9031\u9593\u4ee5\u5185\u306b\u627f\u8a8d\u3055\u308c\u307e\u3059\u3002<\/p><h2 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